Welcome to the InfoSci Platform
Design and Procedure of a Method for Audience Research in the Digital Context: From Linear Audience to Social Audience

Design and Procedure of a Method for Audience Research in the Digital Context: From Linear Audience to Social Audience

Soledad Ruano-López, M. Rosario Fernández-Falero
Copyright: © 2022 |Pages: 19
ISBN13: 9781668445235|ISBN10: 1668445239|ISBN13 Softcover: 9781668445273|EISBN13: 9781668445242
DOI: 10.4018/978-1-6684-4523-5.ch005
Cite Chapter Cite Chapter

MLA

Ruano-López, Soledad, and M. Rosario Fernández-Falero. "Design and Procedure of a Method for Audience Research in the Digital Context: From Linear Audience to Social Audience." Cases on Developing Effective Research Plans for Communications and Information Science, edited by María-Victoria Carrillo-Durán and Margarita Pérez Pulido, IGI Global, 2022, pp. 77-95. https://doi.org/10.4018/978-1-6684-4523-5.ch005

APA

Ruano-López, S. & Fernández-Falero, M. R. (2022). Design and Procedure of a Method for Audience Research in the Digital Context: From Linear Audience to Social Audience. In M. Carrillo-Durán & M. Pérez Pulido (Eds.), Cases on Developing Effective Research Plans for Communications and Information Science (pp. 77-95). IGI Global. https://doi.org/10.4018/978-1-6684-4523-5.ch005

Chicago

Ruano-López, Soledad, and M. Rosario Fernández-Falero. "Design and Procedure of a Method for Audience Research in the Digital Context: From Linear Audience to Social Audience." In Cases on Developing Effective Research Plans for Communications and Information Science, edited by María-Victoria Carrillo-Durán and Margarita Pérez Pulido, 77-95. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4523-5.ch005

Export Reference

Mendeley
Favorite

Abstract

Social networks host numerous comments on television programs. Two-screen viewing, where the viewer follows their favorite programs from the television screen, the screen of their computer, tablet, or mobile phone, allows the use of social networks to know the responses of viewers in real time, creating a communication channel (backchannel). Regarding the methodology, the analysis carried out in this work is based on the use of indicators. The main objective of this work is to show the methodology of evaluation by indicators in social networks of Spanish fiction series broadcast by general channels. In addition, a case study is included: series, programmed in prime time, on generalist television. In conclusion, the authors see that it is becoming more common for viewers to change their habits when consuming television programs. Once again it has been revealed in the analyzed series where the exclusive profiles of the series generate a greater linear audience.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.