MLA
García-Rivero, Ainhoa, and José P. Olivares Santamarina. "Branded Content on Twitch: An Opportunity for Brands." Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, edited by Blanca Miguélez-Juan and Gema Bonales-Daimiel, IGI Global, 2023, pp. 31-48. https://doi.org/10.4018/978-1-6684-3971-5.ch002
APA
García-Rivero, A. & Olivares Santamarina, J. P. (2023). Branded Content on Twitch: An Opportunity for Brands. In B. Miguélez-Juan & G. Bonales-Daimiel (Eds.), Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape (pp. 31-48). IGI Global. https://doi.org/10.4018/978-1-6684-3971-5.ch002
Chicago
García-Rivero, Ainhoa, and José P. Olivares Santamarina. "Branded Content on Twitch: An Opportunity for Brands." In Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, edited by Blanca Miguélez-Juan and Gema Bonales-Daimiel, 31-48. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-3971-5.ch002
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