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Factors Influencing Intention to Use e-Government Services Among Citizens in Malaysia

Factors Influencing Intention to Use e-Government Services Among Citizens in Malaysia

Ooh Kim Lean, Suhaiza Zailani, T. Ramayah, Yudi Fernando
Copyright: © 2010 |Pages: 26
ISBN13: 9781615209316|ISBN10: 161520931X|ISBN13 Softcover: 9781616922979|EISBN13: 9781615209323
DOI: 10.4018/978-1-61520-931-6.ch019
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MLA

Lean, Ooh Kim, et al. "Factors Influencing Intention to Use e-Government Services Among Citizens in Malaysia." Citizens and E-Government: Evaluating Policy and Management, edited by Christopher G. Reddick, IGI Global, 2010, pp. 334-359. https://doi.org/10.4018/978-1-61520-931-6.ch019

APA

Lean, O. K., Zailani, S., Ramayah, T., & Fernando, Y. (2010). Factors Influencing Intention to Use e-Government Services Among Citizens in Malaysia. In C. Reddick (Ed.), Citizens and E-Government: Evaluating Policy and Management (pp. 334-359). IGI Global. https://doi.org/10.4018/978-1-61520-931-6.ch019

Chicago

Lean, Ooh Kim, et al. "Factors Influencing Intention to Use e-Government Services Among Citizens in Malaysia." In Citizens and E-Government: Evaluating Policy and Management, edited by Christopher G. Reddick, 334-359. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-931-6.ch019

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Abstract

With the liberalization and globalization, Internet has been used as a medium of transaction in almost all aspects of human living. This study is investigating the factors that influencing the intention to use e-government service among Malaysians. This study integrates constructs from the models of Technology Acceptance Model (TAM), Diffusion of Innovation (DOI) which been moderated by culture factor and trust model with five dimensions. Structured questionnaire was used to collect data from 195 respondents. The result of the analysis showed that trust, perceived usefulness, perceived ease of use, compatibility, perceived relative advantage and perceived image respectively has a direct positive significant relationship towards intention to use e-government service and perceived complexity has a significant negative relationship towards intention to use e-government service. While perceived strength of online privacy protection and perceived strength of data integrity have a positive impact on a citizen’s trust to use e-government service. However, the uncertainty avoidance (moderating factor) used in the study has no significant effect on the relationship between the innovation factors (compatibility, complexity, relative advantage and image) and intention to use e-government service. Finally in comparing the explanatory power of the entire intention based model (TAM, DOI and Trust) with the studied model, it has been found that the DOI model has a better explanatory power.

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