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Privacy and Trust in Online Interactions

Privacy and Trust in Online Interactions

Leszek Lilien, Bharat Bhargava
Copyright: © 2009 |Pages: 38
ISBN13: 9781605660127|ISBN10: 1605660124|ISBN13 Softcover: 9781616925024|EISBN13: 9781605660134
DOI: 10.4018/978-1-60566-012-7.ch005
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MLA

Lilien, Leszek, and Bharat Bhargava. "Privacy and Trust in Online Interactions." Online Consumer Protection: Theories of Human Relativism, edited by Kuanchin Chen and Adam Fadlalla, IGI Global, 2009, pp. 85-122. https://doi.org/10.4018/978-1-60566-012-7.ch005

APA

Lilien, L. & Bhargava, B. (2009). Privacy and Trust in Online Interactions. In K. Chen & A. Fadlalla (Eds.), Online Consumer Protection: Theories of Human Relativism (pp. 85-122). IGI Global. https://doi.org/10.4018/978-1-60566-012-7.ch005

Chicago

Lilien, Leszek, and Bharat Bhargava. "Privacy and Trust in Online Interactions." In Online Consumer Protection: Theories of Human Relativism, edited by Kuanchin Chen and Adam Fadlalla, 85-122. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-012-7.ch005

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Abstract

Any interaction—from a simple transaction to a complex collaboration—requires an adequate level of trust between interacting parties. Trust includes a conviction that one’s privacy is protected by the other partner. This is as true in online transactions as in social systems. The recognition of the importance of privacy is growing since privacy guarantees are absolutely essential for realizing the goal of pervasive computing. This chapter presents the role of trust and privacy in interactions; emphasizing their interplay. In particular; it shows how one’s degree of privacy can be traded for a gain in the level of trust perceived by the interaction partner. After a brief overview of related research; the idea and mechanisms of trading privacy for trust are explored. Conclusions and future trends in dealing with privacy and trust problems complement the chapter.

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