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Smartphones: Resource Dimensions and Uses

Smartphones: Resource Dimensions and Uses

Ibelema Sam-Epelle, Kenneth Appiah
Copyright: © 2019 |Pages: 12
ISBN13: 9781522573449|ISBN10: 1522573445|ISBN13 Softcover: 9781522586166|EISBN13: 9781522573456
DOI: 10.4018/978-1-5225-7344-9.ch011
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MLA

Sam-Epelle, Ibelema, and Kenneth Appiah. "Smartphones: Resource Dimensions and Uses." Leveraging Computer-Mediated Marketing Environments, edited by Gordon Bowen and Wilson Ozuem, IGI Global, 2019, pp. 237-248. https://doi.org/10.4018/978-1-5225-7344-9.ch011

APA

Sam-Epelle, I. & Appiah, K. (2019). Smartphones: Resource Dimensions and Uses. In G. Bowen & W. Ozuem (Eds.), Leveraging Computer-Mediated Marketing Environments (pp. 237-248). IGI Global. https://doi.org/10.4018/978-1-5225-7344-9.ch011

Chicago

Sam-Epelle, Ibelema, and Kenneth Appiah. "Smartphones: Resource Dimensions and Uses." In Leveraging Computer-Mediated Marketing Environments, edited by Gordon Bowen and Wilson Ozuem, 237-248. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7344-9.ch011

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Abstract

Understanding the adoption of technologies is crucial for researchers and practitioners, as identifying key factors helps to predict and explain users' attitude towards adopting or rejecting technology. However, as smartphones are well-diffused technologies, there is contention that research efforts shift to understanding their usage comprehensively. As personal technologies that users make meaning of, smartphone usage is assumed to be more comprehensive than that of previous generation mobile phones. This chapter examines how the usage of smartphones is redefining and increasingly adding value to consumer consumption processes.

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