Welcome to the InfoSci Platform
Framing and Mis-Framing in Micro-Blogging Sites in China: Online Propagation of an Animal Cruelty Campaign

Framing and Mis-Framing in Micro-Blogging Sites in China: Online Propagation of an Animal Cruelty Campaign

Yuanxin Wang
Copyright: © 2017 |Pages: 28
ISBN13: 9781522519638|ISBN10: 1522519637|EISBN13: 9781522519645
DOI: 10.4018/978-1-5225-1963-8.ch005
Cite Chapter Cite Chapter

MLA

Wang, Yuanxin. "Framing and Mis-Framing in Micro-Blogging Sites in China: Online Propagation of an Animal Cruelty Campaign." Social Media Performance Evaluation and Success Measurements, edited by Michael A. Brown Sr., IGI Global, 2017, pp. 78-105. https://doi.org/10.4018/978-1-5225-1963-8.ch005

APA

Wang, Y. (2017). Framing and Mis-Framing in Micro-Blogging Sites in China: Online Propagation of an Animal Cruelty Campaign. In M. Brown Sr. (Ed.), Social Media Performance Evaluation and Success Measurements (pp. 78-105). IGI Global. https://doi.org/10.4018/978-1-5225-1963-8.ch005

Chicago

Wang, Yuanxin. "Framing and Mis-Framing in Micro-Blogging Sites in China: Online Propagation of an Animal Cruelty Campaign." In Social Media Performance Evaluation and Success Measurements, edited by Michael A. Brown Sr., 78-105. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1963-8.ch005

Export Reference

Mendeley
Favorite

Abstract

Micro-blogging is a popular, continuously developing form of communication that allows users to update their current life status in short posts around the clock with targeted websites and platforms. A significant blogosphere has developed in China where the prevailing micro-blogging websites comprise Internet coverage of issues not covered by mainstream media. This research will examine heavily shared and discussed blog posts on a popular micro-blogging website in China during an anti-animal cruelty campaign. The comments section of the blog posts will also be analyzed to identify discrepancies between the frames set by the bloggers and the perceptions by their audiences.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.