Welcome to the InfoSci Platform
Reference Hub3
Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings

Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings

Sara Hjelm Lidholm, Anita Radon, Malin Sundström, Jenny Balkow
Copyright: © 2017 |Pages: 15
ISBN13: 9781522518655|ISBN10: 1522518657|EISBN13: 9781522518662
DOI: 10.4018/978-1-5225-1865-5.ch010
Cite Chapter Cite Chapter

MLA

Lidholm, Sara Hjelm, et al. "Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings." Advanced Fashion Technology and Operations Management, edited by Alessandra Vecchi, IGI Global, 2017, pp. 235-249. https://doi.org/10.4018/978-1-5225-1865-5.ch010

APA

Lidholm, S. H., Radon, A., Sundström, M., & Balkow, J. (2017). Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings. In A. Vecchi (Ed.), Advanced Fashion Technology and Operations Management (pp. 235-249). IGI Global. https://doi.org/10.4018/978-1-5225-1865-5.ch010

Chicago

Lidholm, Sara Hjelm, et al. "Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings." In Advanced Fashion Technology and Operations Management, edited by Alessandra Vecchi, 235-249. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1865-5.ch010

Export Reference

Mendeley
Favorite

Abstract

This chapter contributes to the understanding of the impulsive fashion consumer online in a digitalized retail and consumer world. It also questions the notions of impulsive consumption in general. The description of the impulsive fashion consumer as guided by emotional irrationality is questioned and disputed, as the digitalization transforms the retailing concept, alters consumer's way of thinking, and changes buying behavior. The results from a study of young Swedish consumers show that the fashion consumer online wants to be rational and in control of their buying behavior, even when acting under the influence of emotions. Results also indicate that shopping fashion for fun might be better suited for the online environment compared to the mall environment, as supply is richer and inspirational tools are easier to provide on the Internet.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.