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From Adoption to Routinization of B2B e-Commerce: Understanding Patterns across Europe

From Adoption to Routinization of B2B e-Commerce: Understanding Patterns across Europe

Tiago Oliveira, Gurpreet Dhillon
Copyright: © 2016 |Pages: 21
ISBN13: 9781466686199|ISBN10: 1466686197|EISBN13: 9781466686205
DOI: 10.4018/978-1-4666-8619-9.ch067
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MLA

Oliveira, Tiago, and Gurpreet Dhillon. "From Adoption to Routinization of B2B e-Commerce: Understanding Patterns across Europe." Web Design and Development: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 1477-1497. https://doi.org/10.4018/978-1-4666-8619-9.ch067

APA

Oliveira, T. & Dhillon, G. (2016). From Adoption to Routinization of B2B e-Commerce: Understanding Patterns across Europe. In I. Management Association (Ed.), Web Design and Development: Concepts, Methodologies, Tools, and Applications (pp. 1477-1497). IGI Global. https://doi.org/10.4018/978-1-4666-8619-9.ch067

Chicago

Oliveira, Tiago, and Gurpreet Dhillon. "From Adoption to Routinization of B2B e-Commerce: Understanding Patterns across Europe." In Web Design and Development: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1477-1497. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8619-9.ch067

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Abstract

The authors present an in depth understanding of B2B e-commerce adoption and routinization across Europe. The research was informed by the technology, organization, and environment (TOE) framework. A sample of 7,172 firms across Europe was used. A seven factor model is presented that includes technology readiness, technology integration, firm size, obstacles, education level, competitive pressure, and trading partner collaboration, which inform B2B adoption and routinization. Based on adoption and routinization, clusters of European countries, are identified and factors presented that ensure movement from one cluster to the other.

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