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Concurrence of Sports and Entertainment Industries: Super Bowl

Concurrence of Sports and Entertainment Industries: Super Bowl

Guven Buyukbaykal, Yildiray Kesgin
Copyright: © 2014 |Pages: 17
ISBN13: 9781466661905|ISBN10: 1466661909|EISBN13: 9781466661912
DOI: 10.4018/978-1-4666-6190-5.ch005
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MLA

Buyukbaykal, Guven, and Yildiray Kesgin. "Concurrence of Sports and Entertainment Industries: Super Bowl." Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, edited by R. Gulay Ozturk, IGI Global, 2014, pp. 72-88. https://doi.org/10.4018/978-1-4666-6190-5.ch005

APA

Buyukbaykal, G. & Kesgin, Y. (2014). Concurrence of Sports and Entertainment Industries: Super Bowl. In R. Ozturk (Ed.), Handbook of Research on the Impact of Culture and Society on the Entertainment Industry (pp. 72-88). IGI Global. https://doi.org/10.4018/978-1-4666-6190-5.ch005

Chicago

Buyukbaykal, Guven, and Yildiray Kesgin. "Concurrence of Sports and Entertainment Industries: Super Bowl." In Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, edited by R. Gulay Ozturk, 72-88. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6190-5.ch005

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Abstract

Modern entertainment is defined as the experience that is marketed to entertain a large and heterogeneous group of human beings. Products might be evaluated in different ways by those who have different cultural and historical backgrounds. The meanings evoked by a particular branch of sports may differ according to the demographic aspects and experiences of individuals, and even the history of their counties along with their cultures. On that note, the sports branch intertwined with American culture is undoubtedly American football. The Super Bowl, which might be considered an ordinary sports activity, has turned into a huge organization that is discussed for days and experienced as a festive occasion. In this chapter, the Super Bowl is analyzed with a literature review through the ideas of intellectuals as well as the figures and examples within the context of the concurrence between the sports and entertainment industries.

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