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Modernization without Westernization: The Kingdom of Saudi Arabia

Modernization without Westernization: The Kingdom of Saudi Arabia

Nailah Ayub, Norizan M. Kassim, Mohamed Zain
Copyright: © 2014 |Pages: 20
ISBN13: 9781466647497|ISBN10: 1466647493|EISBN13: 9781466647503
DOI: 10.4018/978-1-4666-4749-7.ch014
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MLA

Ayub, Nailah, et al. "Modernization without Westernization: The Kingdom of Saudi Arabia." Transcultural Marketing for Incremental and Radical Innovation, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 296-315. https://doi.org/10.4018/978-1-4666-4749-7.ch014

APA

Ayub, N., Kassim, N. M., & Zain, M. (2014). Modernization without Westernization: The Kingdom of Saudi Arabia. In B. Christiansen, S. Yıldız, & E. Yıldız (Eds.), Transcultural Marketing for Incremental and Radical Innovation (pp. 296-315). IGI Global. https://doi.org/10.4018/978-1-4666-4749-7.ch014

Chicago

Ayub, Nailah, Norizan M. Kassim, and Mohamed Zain. "Modernization without Westernization: The Kingdom of Saudi Arabia." In Transcultural Marketing for Incremental and Radical Innovation, edited by Bryan Christiansen, Salih Yıldız, and Emel Yıldız, 296-315. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4749-7.ch014

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Abstract

This chapter examines various radical and incremental changes and innovations (physical, economic, educational, societal, and cultural) introduced by the government of Saudi Arabia in view of the slogan “modernization without westernization.” The slogan highlights the government efforts to encourage incremental change to integrate development or modernization with the traditional values. However, the authors aim to confirm whether this is an incremental change accepted by the public or a radical change where the tradition is being replaced by westernization, that is, whether it is modernization with or without westernization. The approach taken in this study is to examine the literature in order to find some evidence that supports or refutes the slogan. The authors also conducted a questionnaire survey involving 237 respondents in order to determine their perceptions toward this slogan. The results provide strong support for both modernization and westernization since these two practices have brought about many positive changes to Saudi Arabia. Thus, if one were to include certain Saudi values into the concept of modernization, particularly those related to culture and religion, one could safely say that the slogan or motto, “modernization without westernization,” is true or acceptable only up to a certain extent. In other words, the findings suggest Saudi society is more accepting of both “modernization” and “westernization” as long as they do not go against the basic tenets of Islam.

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