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Do Cultural Differences Matter in IT Implementation?: A Multinational’s Experience with Collaborative Technology

Do Cultural Differences Matter in IT Implementation?: A Multinational’s Experience with Collaborative Technology

Susan A. Sherer, Rajiv Kohli, Yuliang Yao, Jerold Cederlund
Copyright: © 2013 |Pages: 18
ISBN13: 9781466621428|ISBN10: 1466621427|EISBN13: 9781466621435
DOI: 10.4018/978-1-4666-2142-8.ch012
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MLA

Sherer, Susan A., et al. "Do Cultural Differences Matter in IT Implementation?: A Multinational’s Experience with Collaborative Technology." Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing, edited by Felix B. Tan, IGI Global, 2013, pp. 262-279. https://doi.org/10.4018/978-1-4666-2142-8.ch012

APA

Sherer, S. A., Kohli, R., Yao, Y., & Cederlund, J. (2013). Do Cultural Differences Matter in IT Implementation?: A Multinational’s Experience with Collaborative Technology. In F. Tan (Ed.), Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing (pp. 262-279). IGI Global. https://doi.org/10.4018/978-1-4666-2142-8.ch012

Chicago

Sherer, Susan A., et al. "Do Cultural Differences Matter in IT Implementation?: A Multinational’s Experience with Collaborative Technology." In Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing, edited by Felix B. Tan, 262-279. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2142-8.ch012

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Abstract

As multinational firms increasingly adopt collaborative technology with supply chain partners in other countries, their implementation strategies need to accommodate cultural differences. This paper draws upon Hofstede’s framework for understanding national cultural characteristics to propose differences in implementation timing and strategy. These propositions are tested with a case study involving a large U.S. based multinational’s implementation of Collaborative Planning, Forecasting and Replenishment (CPFR) with partners in four different countries: U.S., Germany, China, and Poland. This research suggests that cultural differences impact the rollout life cycle for CPFR. The authors recommend that (1) implementation strategies should match national culture, (2) implementation timing can be a function of national culture, and finally (3) customer readiness assessments for CPFR rollout should include an assessment of national cultural differences.

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