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Artificial Intelligence: Redefining Marketing Management and the Customer Experience

Christina McDowell Marinchak, Edward Forrest, Bogdan Hoanca

Source Title: International Journal of E-Entrepreneurship and Innovation (IJEEI)8(2)

ISSN: 1947-8585|EISSN: 1947-8593|EISBN13: 9781522544234|DOI: 10.4018/IJEEI.2018070102

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MLA

Marinchak, Christina McDowell, et al. "Artificial Intelligence: Redefining Marketing Management and the Customer Experience." IJEEI vol.8, no.2 2018: pp.14-24. http://doi.org/10.4018/IJEEI.2018070102

APA

Marinchak, C. M., Forrest, E., & Hoanca, B. (2018). Artificial Intelligence: Redefining Marketing Management and the Customer Experience. International Journal of E-Entrepreneurship and Innovation (IJEEI), 8(2), 14-24. http://doi.org/10.4018/IJEEI.2018070102

Chicago

Marinchak, Christina McDowell, Edward Forrest, and Bogdan Hoanca. "Artificial Intelligence: Redefining Marketing Management and the Customer Experience," International Journal of E-Entrepreneurship and Innovation (IJEEI) 8, no.2: 14-24. http://doi.org/10.4018/IJEEI.2018070102

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Abstract

As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. This article reviews the emerging patterns of adoption and rates of diffusion of AI applications by both marketers and consumers. On the marketers' side the authors will address the single most defining phenomenon that is affecting the marketer's role and function in the marketing process: the exponential increase in the number, variety and capability of marketing applications, platforms and services that perform, control, influence and/or integrate virtually every marketing task and decision.

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Artificial Intelligence: Redefining Marketing Management and the Customer Experience

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