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Antecedents of Social Commerce Adoption in Developing Countries: An Empirical Study

Antecedents of Social Commerce Adoption in Developing Countries: An Empirical Study

Felix Nti Koranteng, Richard Boateng, Richard Apau
Copyright: © 2021 |Pages: 12
ISBN13: 9781799889571|ISBN10: 1799889572|EISBN13: 9781799889588
DOI: 10.4018/978-1-7998-8957-1.ch066
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MLA

Koranteng, Felix Nti, et al. "Antecedents of Social Commerce Adoption in Developing Countries: An Empirical Study." Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, IGI Global, 2021, pp. 1278-1289. https://doi.org/10.4018/978-1-7998-8957-1.ch066

APA

Koranteng, F. N., Boateng, R., & Apau, R. (2021). Antecedents of Social Commerce Adoption in Developing Countries: An Empirical Study. In I. Management Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 1278-1289). IGI Global. https://doi.org/10.4018/978-1-7998-8957-1.ch066

Chicago

Koranteng, Felix Nti, Richard Boateng, and Richard Apau. "Antecedents of Social Commerce Adoption in Developing Countries: An Empirical Study." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, 1278-1289. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8957-1.ch066

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Abstract

The emergence Web 2.0 technologies has transformed e-commerce into social commerce. The benefits associated with social commerce are well known. However, for businesses to reap such benefits, the factors that influence user intention to use social commerce must be understood. However, existing studies draw samples from developed countries. Given that geography and cultural factors affect technology adoption, findings from existing studies may not apply in the developing country context. This study therefore investigates the factors that influence user intention to use social commerce in developing countries. A survey questionnaire was used to gathered responses from 614 students in Ghanaian universities and analyzed using PLS-SEM. The results indicate that information quality, system quality, and service quality have significant influence on user intention to use social commerce. The findings point out the need to provide relevant support to users and ensure accurate and reliable information on social commerce platforms.

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