Abstract
Food production and consumption is one of the main pressures on the environment. The fact that diets have to change into a more sustainable direction is generally agreed upon. There is, however, no shared vision of a sustainable and desirable society to support these changes. This paper aims to develop a framework that can account for value pluralism from a multi-layered perspective, drawing distinguishing parallels between the cultural and the individual level and focusing on types of motivations underlying consumer food choices. It is suggested that theories of culture need to be combined with theories that account for the individual level of motivation. On the individual level, the concepts of intrinsic and extrinsic motivation are developed further. On the cultural level, the cultural tensions in Western culture between a utilitarian approach towards nature and an emphasis on intuition and creative imagination are discussed. It is argued that a combination of both levels will enrich predictions the predictions and promotion of sustainability-relevant food choices.
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Schösler, H., de Boer, J., Boersema, J.J. (2012). A theoretical framework to analyse sustainability relevant food choices from a cultural perspective: caring for food and sustainability in a pluralistic society. In: Potthast, T., Meisch, S. (eds) Climate change and sustainable development. Wageningen Academic Publishers, Wageningen. https://doi.org/10.3920/978-90-8686-753-0_50
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DOI: https://doi.org/10.3920/978-90-8686-753-0_50
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