REPRESENTASI OF DA’WAH MESSAGES THROUGH PAINTINGS; ANALYSIS OF DA’WAH ISLAMIC DA’WAH IN SUFISTIK PAINTINGS @_ ZUKKK WITH A SEMIOTIC APPROACH

Painting is an art form of beauty has become increasingly crucial to convey Islamic messages and values in the new digital, da’wah media in the digital era, indicating in broadcasting Islam with various forms of methods, one of which is through painting (sign). This digital da’wah is a trend in society, especially the younger generation, the tendency to learn religion through social media. This research investigates the role of paintings in Islamic preaching. taking a case study of paintings on artists on the Instagram account "@_Zukkk". This research aims to analyze how the art by Zukkk plays an important role to starting da'wah in a unique way to convey Islamic values and its impact on viewers' understanding and interaction on the Instagram. This research used by Roland Barthes' semiotic study, which is a continuation of Saussure's thought in introducing the concept of connotation and denotation is the key to analysis. The results show that Zukkk's paintings have a very crucial role in da’wah Islam using a unique way. Through the expression of painting, Zukkk succeeds in providing Islamic messages, such as kindness, justice, patience, to inspiring his followers. Positive responses and powerful interactions, the many people who use the Instagram platform indicate the effectiveness of painting as a medium for delivering da’wah. The paintings are able to motivate the audience.


Respon positif serta interaksi bertenaga, ramaiya khalayak yang memakai platform instagram menandakan efektifitas lukisan menjadi media penyampaian pesan dakwah. Lukisan lukisan tersebut
This platform has many users and mostly Instagram, so many people use it according to what they like.One of the targets is preaching, with an Instagram account preachers can also convey their da'wah by posting pictures and videos shared through their accounts.Disseminating da'wah activities through Instagram is the right method because Instagram is a trending social media, and the @_Zukkk Instagram account is one of the unique preachers by posting a painting with the theme of Sufism.It should be noted that the purpose of Sufism itself is to encourage humans to worship God with full awareness, so that it can be a good deed for oneself, fellow humans, and the universe5 .
Painting as an art form that combines visible and emotional elements, has the ability to inspire, stimulate thought, and communicate religious messages in a unique way. in understanding paintings, some effective points that must be possessed are sensitivity to beauty, technical skills and creative imagination.Simply put, the definition of painting is a branch of art that forms objects that are enjoyed mainly from their shape.Humans as creatures with advanced thinking abilities are certainly inseparable from using the value of beauty, especially in assessing works of art.aesthetics is not infrequently interpreted as beauty.the word "aesthetica" is taken from the Greek term "aesthesis" which is an observation of the senses or something that stimulates the tool.from the meaning of the word, Baumgarten defines aesthetics to be knowledge related to objects that can be observed and stimulate the senses, especially works of art 6 .
Paintings can also be said to be a non-verbal communication medium that is very unique when compared to other media, because paintings are introspective to the viewer, paintings can also be called a historical process or process of a society's culture presented in the form of artwork.Paintings also include human creative works that are closely related to aspects of life, the function of paintings, among others, is as a medium of information, because through paintings we can see accurate information about what happened in the midst of a particular society at a certain time.
Nevertheless, from the discrimination between people, it is related to the way of religion, he will feel himself the most righteous and discredit other religions, resulting in violence in the name of God.7 .Even this will have positive and negative impacts.so we must be careful in interpreting a work of art but by looking at the considerable positive impact.So the process of da'wah can be done with the form of artwork presented on social media, one of which is a Sufism painting by @_Zukkk.8 .
Painting is a medium that is quite effective in conveying the content of da'wah messages, the themes of a painting are usually raised from life experiences, social realities, or works of imagination that are poured and made into a work of art in the form of paintings, through this media we can easily convey da'wah without certain restrictions, if we cannot express works of art, we simply make a social media that becomes a form of art governance, this also includes something that is very helpful for the audience, from a painting often the audience is carried away by the beauty and creativity of the painting.So that they think as if what they see in the painting is really happening in the real world.
However, involving Islamic perspectives and values in the realm of painting also raises various issues.It is stressful to connect painting with the Islamic order because the concept of painting is claimed to be able to produce deviant people and worship idols.Because of this, religious leaders reap grey opinions, some of which argue that it is prohibited and some do not prohibit it.The Qur'an explicitly and in very strong language talks about sculpture (fine art) in several surahs in the Qur'an.The miracles of Prophet Isa (a.s.) are described, among others, creating a bird-shaped statue from clay and after he blew, his creation became a real bird by the permission of Allah, and (became) a Messenger to the Children of Irail (who said to them); " And [will make him] an apostle unto the children of Israel Here, there is no reason for fear of idolatry or shirk.Allah Almighty Justified the making of a statue of a bird by Prophet Isa a.s.Thus, the rejection of the Qur'ān is not caused by the statue, but because of its polytheism and worship.The people of Prophet Sholeh were famous for their expertise in sculpting.as a result Allah Almighty said; ""And remember how He made you heirs to [the tribe of] 'Ad and settled you firmly on earth, so that you [are able to] build for yourselves castles on its plains and hew out mountains [to serve you] as dwellings remember, then, God's blessings, and do not act wickedly on earth by spreading corruption."(QS Al-A"raf [7]: 74).
Most idols are statues and paintings, so Islam forbids them because the reason is not that the art is bad, but that the medium of art is often used as a vehicle for polytheism.On this basis, we should understand the hadiths that prohibit drawing or painting and sculpting to resemble living beings.As for the hadith that discusses the prohibition of painting objects that resemble living creatures from Abu Juhaifah Radhiallahuanhu, his said :"indeed the prophert sallallahu alaihi wasallam cursed the painter."(HR.Al-Bukhari no.5962).
Abu Hurairah (may Allah be pleased with him) reported: I heard the Prophet (peace and blessings of Allah be upon him) said: "Allah Azza wa Jalla Berfirman, "Who is more unjust than someone who desires to create something like My creation?Why they didn't create flies or create ants that are so small.(If they really can)?!" (HR.Al-Bukhari no.5953,  Muslim no.2111, Ahmad).
An attractive or authentic work of art is one that is able to meet the All-Merciful equally and perfectly, because beauty is the work of this creation, and the All-Merciful is the culmination of all creation.Therefore, Islam permits the enjoyment of beauty because of this, including the desire to soften the heart and feelings9 .
Sheikh Yusuf Qardhawi has explained Islam's attitude towards art.If the spirit of art is the feeling of beauty then the Qur'an itself has mentioned it in Surah As-Sajadah verse 7 which means "who makes most excellent everything that He creates.Thus, He begins the creation of man out of clay" Seyyed Hosen Nasr defines replacement as the skill of expressing aesthetic ideas and thoughts in the creation of objects, atmosphere or works that are able to create a sense of beauty based on and referring to the Qur'an and Hadith.Despite pointing to the early sources of Islam, however, Islam itself never determines the criteria of Islamic art but only provides direction and reference 10 .
From several perspectives, if art brings harmonious value to humans, it beautifies life and its decorations that are permitted by religion, remains pure with noble values and purifies it, and awakens and perfects the sense of beauty in the human soul.then from the expressions of Sufism that are constructed on social media still cannot be separated from the lives of people who reflect the clarity of the heart and the implementation of good behaviour11 .From the article by Elmansyah entitled "Sufistic preaching in the digital era" this article emphasises the importance of Sufistic preaching in the digital era which has been filled with radicalism. 12e can see from the article how thirsty da'wah is on social media.

METHOD
This research method uses a symbiotic analysis method with a qualitative approach that is structural narrative.The data obtained in the form of paintings comes from the internet and relevant websites and the data collection technique uses documentation of data forms (paintings) and literature studies using relevant references and content analysis research and online interviews, to understand ideas, goals, and approaches to art in the work.Simiotics can be interpreted as a system of relationships that has a basic unit with "signs" 13 .In this research, the semiotic method used is Roland Barthes' semiotic, which is a continuation of Saussure's thought in introducing the concepts of connotation and denotation and idiology as the key to analysis.Denotation is what is communicated in a sign, and connotation is how to explain it14 .Barthes also added a new science of symbiosis and that is myth, where the nature of myth explains or understands some aspects of reality or natural phenomena 15 .This research uses Roland Barthes' symbiosis because this method is very helpful to find messages in Zukkk's paintings on his Instagram account.

RESULTS AND EXPLANATIONS
The Directorate General of Population and Civil Registration (Dukcapil) of the Ministry of Home Affairs recorded that Indonesia's population was 273.87 million on December 31, 2021.This number increased by 1.64 million people compared to the position on June 30, 2021, which was 372.23 million people.As many as 238.09 million people or 86.93% of Indonesia's population were recorded as adherents of Islam at the end of 2021. 16.Thus the majority of the population in the country is Muslim, Islam is the dominant religion in Central Asia, the Middle East, West Africa and North Africa.the differences in understanding adopted by Muslims in Indonesia, with culture and lifestyle certainly not infrequently cause conflict for Muslims in carrying out their activities, misunderstandings often occur and not infrequently cause difficulties, as well as lack of information will have an impact on stereotypical views and negative values.
Sufism in the scope of social media plays an important role in conveying religious values and messages that are easily accessible to the wider community.Accounts that post pictures and words of wisdom, creative videos, and articles that attract attention and are informative in their delivery, this is very helpful for preachers in carrying out the duties of a Muslim in broadcasting religion through Sufism, Sufism in the scope of social media is unlimited and can easily embrace various aspects of culture and religion, this can break the chain of stereotypes and negative prejudices against Islam, because the main purpose of Sufism is hablumminallah and hablumminannas.Da'wah in this context has no elements of sara and coercion but has the aim of creating a prosperous community life.Da'wah activities can be interpreted as an invitation either through communication, writing or attitude that has a good purpose 17 .
Da'wah is a continuous process carried out by da'wah developers to change the purpose of da'wah to be ready to enter the path of the rahmati allah and the gradual goal of becoming an islmai life guide.The continuous process is a process that is not random or accidental but is actually planned and formulated and evaluated by da'wah developers in order to modify or formulate the behavior of da'wah goals in accordance with the planned goals.There are two aspects of da'wah that cannot be separated but distinguished, namely content and form, substance, message and delivery method, behavior and method 18 .
The process of da'wah goes through both at once and is closely related.But it should be noted that the content, substance, message, essence, always has a universal dimension that is not bound by time and space.In this case, the content of da'wah is the message of religion itself, which is the initial page of da'wah.The second side, the importance in da'wah, is the form, the way of delivery.And no less important is the media of da'wah where the media of da'wah is now a determinant of the development of da'wah in the digital era 19 .
The da'wah message in this context is an element or component in the communication process, the message is the whole delivered by the communicator.The message conveyed by the communicator is a statement of a guide to thoughts and feelings, it can be an idea, painting, information about complaints, beliefs, objections, recommendations and so on.
This statement is made by symbols, a common language, it says that in general the language is used for the distributor of the statement, because the symbols used are kial, which is the movement of human body parts, pictures, paintings, colors, and so on and so forth.

illustration painting
The definition of painting according to KBBI is a work in the form of images created in the media of pencils, pens, brushes, and so on, and requires extraordinary expertise.Selfillustration according to kbbi is a picture or painting to clarify the description of the page, the contents of a book or frame and so on.The additional explanation is an example, comparison, to further clarify the exposure.Illustration comes from Latin ilustrade which means to explain or explain.That way an illustration picture means an explanatory picture that serves to explain an event In general, illustrations have three main functions, first to clarify the message or information; second to provide variety and attractiveness of textbooks; and third to make it easier for readers or media lovers to understand a concept conveyed.The purpose of illustration is to explain and decorate a story, information or a writing.
Illustration is a drawing art that has existed for a long time in Indonesia.This is evidenced by the images found on palm leaf sheets that function as decorations including decorative, cartoons, caricatures, comics, and literary works.In the explanation that will be discussed is the painting with Islamic values found on the @_Zukkk Instagram account.

Semiotica Roland barthes
Roland Barthes was born in Cherbourg in 1915 and grew up in Bayone, a small town near the Atlantic coast in southwestern France.His father was a naval officer and died in a battle after Barthes was just one year old.Barthes was then raised by his mother, grandfather, and grandmother.Barthes is known as a structuralist thinker who is keen on practicing the Saussurean model of linguistics and semiology.He is a French intellectual and literary critic who applies structuralism and symbiosis to the study of literature.
Barthes has written many books, some of which have become important reference materials in the study of Indonesian symbiosis.Barthes describes a symbiosis that discusses the meaning of signs using two stages of signification, namely denotation meaning (actual meaning), and connotative meaning (figurative meaning).According to Barthes, symbiosis is the science of form.This study examines separate signification and its content (vontent).Symbiosis not only examines the signifier and signified, but also the relationship that binds the two (sign).
Barthes developed two levels of signs that allow for multiple levels of meaning.That level is denotation, which is the level of signification that explains the relationship between signifier and signified, which leads to a direct and definite explicit meaning.The denotative meaning of each lexeme or word.Connotation, which is a level of signification that explains the relationship between signifier and signified, which refers to explicit, indirect and uncertain meanings.
However, quoting from Supiadi, Roland Barthes' theory explains that denotation (signifier) is the most obvious meaning of the sign.Connotation (sign) shows the second stage of signification.So, this shows that the interaction that occurs when the sign meets the feelings or emotions of the speaker and the values of the culture.Here, connotation has a subjective or inter-subjective meaning.In other words, denotation is what the sign describes about an object, while connotation is part of how it describes it (zakiyah romadlany, 2022).

Signifier
(Penanda) 2. Signified (Petanda) ."I HAVE COME unto you with a message from your Sustainer.I shall create for you out of clay, as it were, the shape of [your] destiny, and then breathe into it, so that it might become [your] destiny by God's leave and I shall heal the blind and the leper, and bring the dead back to life by God's leave and I shall let you know what you may eat and what you should store up in your houses.Behold, in all this there is indeed a message for you, if you are [truly] believers.".(QS Ali "Imran [3]:49).