Abstract
It had been found in previous research that both attitude similarity and personal evaluations affect attraction. Aronson and Worchel repeated one of these experiments utilizing a face-to-face situation and found Ss responsive only to personal evaluations, not to attitude similarity. Their failure was attributable to their use of a restricted range of attitude similarity-dissimilarity. Replicating their study with greater attitudinal differentiation, the present investigation indicated that even with face-to-face interaction, personal evaluation and attitude similarity each affect attraction. With weighting coefficients derived in a noninteractive situation, attraction in the face-to-face situation was again found to be a linear function of weighted positive reinforcements.
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Aronson, E., & Worchel, P. Similarity versus liking as determinants of interpersonal attractiveness. Psychon. Sci., 1966, 5, 157–158.
Byrne, D., & Rahmey, R. Magnitude of positive and negative reinforcements as a determinant of attraction. J. Pers. soc. Psychol., 1965, 2, 884–889.
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1. This research was supported in part by Research Grant MH-11178-02 from the National Institute of Mental Health, United States Public Health Service. The authors wish to thank Gary Montgomery for his assistance.
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Byrne, D., Griffitt, W. Similarity versus liking: A clarification. Psychon Sci 6, 295–296 (1966). https://doi.org/10.3758/BF03328074
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DOI: https://doi.org/10.3758/BF03328074