Abstract
In a test of Murch’s (1976) conditioning model of McCollough effects, we sought evidence that the acquisition of these effects was influenced by the number of color/contour pairings within inspection trials of various durations. Our results indicated that acquisition rate depended only on trial length; it was not affected by changes in the number of presentations within trials. We found these results to be inconsistent with predictions based on the characteristics of conditioned responses.
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White, K. D., & Ellis, S. R.McCollough effect: Pattern presentation rate influences establishment. Paper presented to the Optical Society of America, Boston, 1975. (Also reported in White, K. D., Studies of form-contingent color aftereffects. In J. C. Armington, J. Kranskopf, & B. Wooten (Eds.),Visual psychophysics and physiology. New York: Academic Press, 1978.)
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Skowbo, D., White, K. McCollough effect acquisition depends on duration of exposure to inducing stimuli, not number of stimulus presentations. Perception & Psychophysics 34, 549–551 (1983). https://doi.org/10.3758/BF03205908
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DOI: https://doi.org/10.3758/BF03205908