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Einsatz und Potenziale künstlicher Intelligenz im Tourismus

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Alpiner Tourismus in disruptiven Zeiten

Part of the book series: St. Galler Schriften für Tourismus und Verkehr ((SGT,volume 14))

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Zusammenfassung

Das Einsatzspektrum künstlicher Intelligenz im Tourismus ist vielversprechend. Sie kann unter anderem für die Weiterentwicklung und Automatisierung von Prozessen und Dienstleistungen vorteilhaft genutzt werden, auch wenn dies noch mit grossen Herausforderungen für touristische Akteure verbunden ist und von verschiedenen Gästegruppen unterschiedlich wahrgenommen wird. Ausserdem gewinnt der Einsatz künstlicher Intelligenz im Bereich von Vorhersagen an Bedeutung. Neben Vorhersagen zur Nachfrage oder Ausgaben kann sie auch für die Modellierung und Vorhersage von Verhaltensweisen eingesetzt werden.

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Authors
  1. Christopher Jacobson
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  2. Corsin Capol
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  3. Tanja Bügler
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  4. Yves Staudt
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  5. Robin Derungs
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Jacobson, C., Capol, C., Bügler, T., Staudt, Y., Derungs, R. (2023). Einsatz und Potenziale künstlicher Intelligenz im Tourismus. In: Alpiner Tourismus in disruptiven Zeiten. St. Galler Schriften für Tourismus und Verkehr, vol 14. Erich Schmidt Verlag GmbH & Co. KG, Berlin. https://doi.org/10.37307/b.978-3-503-21230-9.18

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