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Embeddedness Through Sustainable Entrepreneurship in Events

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This study investigates sustainable entrepreneurship in events businesses to understand the value systems and social good of sustainable entrepreneurs within the sector, through a focus on the place-based, social, and psychological processes of embeddedness. Data were collected through qualitative semistructured interviews, or qualitative surveys with representatives of 12 UK small to medium size enterprises (SMEs) identifying as sustainable entrepreneurial businesses in the events sector. The study employed thematic analysis to develop an initial code framework and subsequent final themes. Findings indicate sustainable entrepreneurship emerged as a value system deeply embedded within the organizational identity of the sample and dependent on the creation of place-based connections. Business expansion for sustainable entrepreneurs is perceived as diversification and adaptation to facilitate further advances in sustainable operation. The study proposes a conceptual model that demonstrates the interrelationship between embeddedness and sustainable entrepreneurship, which emerges through principles of identity, attachment, and place making.

Keywords: EMBEDDEDNESS; ENTREPRENEURSHIP; PLACE; SOCIAL IMPACT; SUSTAINABILITY

Document Type: Research Article

Affiliations: Bournemouth University Business School, Bournemouth University, Poole, UK

Publication date: 21 November 2023

This article was made available online on 24 March 2023 as a Fast Track article with title: "EMBEDDEDNESS THROUGH SUSTAINABLE ENTREPRENEURSHIP IN EVENTS".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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