Sports Tourists and Non-Sports Tourists: Are They Different in Terms of Sociodemographics, Psychographics, or Behavior?
Researchers have paid increasing attention to sports tourists as destinations have realized the potential for the significant economic impact of sports tourism. Many studies have profiled and segmented sports tourists using different techniques. However, there is a lack of research
that compares sports tourists with non-sports tourists. The current study conducted a comparison using several sociodemographic, psychographic, and behavioral characteristics from a large data set gathered on an online research platform. Although study results show some differences between
sports and non-sports tourists, effect size metrics render these differences miniscule or even negligible. Besides practical implications for destination marketing organizations, future research suggestions are also provided in order to decide if sports tourists need to be targeted differently
from non-sports tourists.
Keywords: EFFECT SIZE; PSYCHOGRAPHICS; SEGMENTATION; SOCIODEMOGRAPHICS; SPORTS TOURISM; SPORTS TOURIST
Document Type: Research Article
Publication date: 18 June 2018
This article was made available online on 20 April 2018 as a Fast Track article with title: "SPORTS TOURISTS AND NON-SPORTS TOURISTS: ARE THEY DIFFERENT IN TERMS OF SOCIO-DEMOGRAPHICS, PSYCHOGRAPHICS, OR BEHAVIOR?".
- Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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