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Wine and the "Spirit" of the Territory: The Langhe Case as a Successful Wine Tourism Destination "System"

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The emerging importance of wine tourism clearly affects not only wineries but also, and above all, wine territories. When this happens, the territory can become not only a wine tourism destination but also a wine tourism destination "system." Thus, the article's focus is to deeply analyze the successful and internationally famous Italian case of Piedmont (Italy) as a wine tourism destination and more specifically the area of Langhe as a wine tourism destination "system." There are two main findings of this research. First, we have verified why the Langhe is more than an emerging wine tourism destination through a theoretical/empirical framework and the natural systemic functioning for the normal essence of this territory. In addition, we have also verified how the "business model" of this wine tourism destination system is sustainable, considering that this area has been able to reengineer its way of surviving and growing, putting wine at the center of this restructuring. This research has several theoretical and practical implications. First, it emphasizes the role of different common goods in the creation of a successful wine tourism destination system. Practical implications may involve various types of stakeholders, and the main implications concern both private and public operators.

Keywords: ALBA; COMMONS; FOOD BUSINESSES; LANGHE; TERRITORY; WINE AND FOOD TOURISM; WINE BUSINESSES

Document Type: Research Article

Publication date: 17 July 2019

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  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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