Effects of Media Feminist Approaches on Youth

Feminism is tied in with examining sexual orientation contrasts and in regards to supplementing the job of genders in the public eye. Being a feminist it is just having faith in equivalent rights for all sexes. It's not tied in with detesting men. It's not about ladies being superior to men. It's not tied in with shunning womanliness. Pakistani Media is promoting western term of feminism and have recently launched the first feminism based web series CHURAILS. Four women run an office calling themselves CHURAILS. At the point when one of them disappears, their investigation drives them to something a lot greater than themselves. The purpose of this study is to analyze the perceptive of Pakistani youth on feminism, also the effect of feminism on youth, and to explore the digital media content on feminism in Pakistan. An online survey is conducted through social media to which 150 respondents of age 16-30 year old responded. This study highlights that the youngsters of Pakistan are fully aware of the term Feminism and support gender equality. In which the 41% of youth agreed with the concept of gender equality concept of feminism. But the Pakistani Media is portraying the western feminism which is destroying our culture, norms and religious value. This study shows that the wrongly portrayed feminism by Pakistani Media is causing discomfort in gender which will affect the feminist movements in future. This study also shows that web series like CHURAILS is promoting vulgarity among the youngsters.


Introduction
Feminism is a movement which believes in the advocacy of political, social, cultural and economical rights of women through equal rights and legislation. Beecher (1990) noted that Feminism is coined by Charles Fourier in 1837. There are three waves of feminism which not only shaped it but also add on the things require for the equality to prevail. First wave begins in the 19 th and early 20 th century which involves equality in social and economical rights. It involved the campaigns of Voting rights women and socially equal rights. The Second wave of feminism started with the slogan to end patriarchy in 1960. The women became active for their education, right to divorce and career opportunities. The third wave of feminism started in 1990 with gender violence and issues related to oppress women.
In Pakistan, right after independence in 1947, Fatima Jinnah led and organizes the feminist groups for the betterment of women in newly created country. In 1948, women demanded their own rights in the country post creation which they started with the economic rights in the annual budget debate in the assembly. Muslim league women committee took notice of removal of Sharia Bill from the assembly after the public demonstration by thousands of women towards assembly. The Parliament of Pakistan reserved the seats for women throughout the constitutional history from 1956 to 1973. The Muslim Personal Law of Sharia accepted the right of women to inherit property. Shaista Ikramullah and Jahanara Shahnawaz countered the religious clerics after they refused to sit with the women below age 50 or without burqa in the zakat committee. Churails which set to been seen as a new wave of feminism in the Pakistan digital media industry.
The youth is divided in their views regarding the feminist movement and their working in Pakistan. The Aurat March, which begin in 2018 have seen continuous growth in its participations of attendants even though national media criticize the March. According to Georgetown Women Peace and security index Pakistan rank fourth worst country for women out of 167 countries. Women in the urban areas are now getting more aware of their rights rather than women in conservative localities. So the girl challenging the patriarchy is making the males of our patriarchal society discomfort.

Research Objectives
The main objectives of this study are following:  To analyze the views of our youth towards feminism movement that how many of them know about its concepts like equality of rights.
 To study the effects of feminism on youth through media i.e. cultural, religious, social.
 To predict the future of feminist movements in Pakistan especially through media  To get the youth statistics about the understanding of feminism through media like dramas, web series, News media or film.
 While to obtain the review of digital media feminist content from youth which made us to analyze their perspective is also an objective of this research study.

Statement Problem
The youth of our country received modernism and traditionalism hand in hand which led to many confusions relating to Feminist movement in our country. It divided our youth ideologically. Some of them can be supporting feminism fully, some partially and some rejected it by claiming it to the propaganda of west to target our religious and cultural norms and values. This discomfort among our youth leads to many gender biased problems and issues in every field of working.

Research Questions
Q-1: Is Pakistani Media promoting feminism on western agendas by hitting our values and ethics?
Q-2: Is Feminism is creating discomforts among the genders in our country by countering Patriarchy?
Q-3: Is Digital Media content is predicting better future for feminist movements in our country?

Literature Review
Fleschenberg (2010) (2007)  The research noted that media influenced youth at large by term domestic violence by framing the news items in specific slant. Survey method can be applied in questionnaires, direct interview or documentation review.

Method of the Study
The data through survey method is easy to gather and analyze. It is a cheaper method as compared to other methods. This study is related to youth so the unit of analysis will be the individuals belonging to a specific age group between 16-30 years. The unit of our analysis differentiate from the population overall. With the restricted unit of population we can easily An online survey comprises of thirteen questions were presented to our sample related to media role in promoting feminism, its effect on our cultural, social and religious norms, the gender discomforts, the dramas and web series like Churails effect on youth, their knowledge about the concepts of feminism and gender equality, the dramas promoting feminism. These were the key questions of the online survey conducted. It took one and half minute for each participant to fill this survey on average.

Results and Discussion
150 responses were received from the survey. The results including the figures and the analysis of the data from the 150 respondents to the survey are as follows: Pakistani youngsters are unaware of the first Pakistani web series CHURAILS and majority of those who are aware of this series says it portrays the wrong concept of feminism and is promoting vulgarity in our society. The digital media is promoting the feminism concept wrongly which is effecting the youth of Pakistan badly and in future this will cause a lot of troubles for the feminist movement and feminist activities in our country. It is concluded that controversy such as this will be predicated on a divided 'good' Vs 'bad' Woman, such that females who follow by the broad interpretation of philosophy will be contested against those who pursue a rigid and strict interpreters style and align them with male ethico thought.
That's only expected to create a new, radicalized, religious-political feminism controlling Pakistan's country's legacy.

Conclusion
The main conclusion from this study is that Pakistani Media is destroying the values and ethics of the society by portraying the wrong image of Feminism (Western Feminism) through digital media i.e. dramas, web series etc. Pakistani Youth is aware of Feminism and believes in gender equality but portrayal western feminism by digital media causing a lot of difficulties for youth leading the discomfort among genders. Mostly, boys understand the term feminism wrongly. Feminist base societies and organizations are going to face a lot of difficulties in near future in their activities because of the content and image of feminism presented by the digital media of Pakistan.