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OEM 戦略の研究 : その役割と問題点
https://doi.org/10.34360/00006548
https://doi.org/10.34360/000065481c1eab2a-b1ac-47ac-9e33-09b115a411c0
名前 / ファイル | ライセンス | アクション |
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3043_0001_09 (1.9 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-07-20 | |||||
タイトル | ||||||
タイトル | OEM 戦略の研究 : その役割と問題点 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | OEM, EMS, アウトソーシング, Make-or-buy, OBM(Own Brand Management) Fuyuki, Taguchi, OEM, EMS, Outsourcing, Make-or-buy, OBM (Own Brand Management) |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006548 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Study on OEM Strategy : Its Roles and Problems | |||||
作成者 |
田口, 冬樹
× 田口, 冬樹 |
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内容記述 | ||||||
内容記述 | 本研究は,OEM に関する理論的なアプローチとして,製品のライフサイクルと事業デザイン戦略の2つの視点から,ビジネス戦略としてのOEM の役割を検討している。そこでは,契約製造企業と受託企業のそれぞれにとってのOEM 活用の効果と問題点を明らかにしている。その上で,近年注目されている東アジアや新興国における企業のOEM からOBM への移行戦略についての展望を紹介している。, This paper focuses on the roles of OEM(Original Equipment Manufacturing) as a business strategy in terms of both theories of product life cycles and business design strategy. It also reveals the effects and problems for using OEM to contact manufacturers and the brand name buyers. This paper introduces the perspective to the transition strategy from OEM to OBM for contract manufacturers in emerging countries. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 1, 号 1-2, p. 65-78, 発行日 2012-03-20 |
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出版タイプ | ||||||
出版タイプ | NA |