Realfooders Influencers on Instagram: From Followers to Consumers

(1) Background: Realfooders have positioned themselves in social networks such as Instagram by posting photographs of recipes, advises, habits and nutritional behaviours which are advertised as reliable nutritional patterns and by their self-promotion as highly trained people in the field of nutrition which sometimes jeopardises the health of digital citizenry. (2) Methods: In this article, we develop a quantitative study for analysing the influence of selected Realfooders on 2,866,980 followers on Instagram, taking into account channel variables (gender, location, interests and motivations), followers’ variables (engagement, interaction and consumption) and some variables related to the message of 54 posts about breakfast. (3) Results: Selected Realfooders concentrate their followers in Spain, mostly women between 18 and 24 and between 35 and 44 years old who link their interests on food to the cult of the body and recreational areas. On the other hand, the content generated by Realfooders has been increasing its impact using advertising and marketing techniques for awaking consumer’s interest. (4) Conclusions: Educational and social agents are facing the challenge of low health literacy in young population. Therefore, it is necessary to design and implement strategies for developing critical thinking that allow them to assess the content generated by Realfooders and identify which recommendations can be harmful or beneficial to their health.


Introduction
Social networks are considered spaces of social influence, by which actions, thoughts and even feelings are influenced by others connected in the network [1]. Among different types of influence, there is one called normative social influence, which is defined as the "need to please others" [2]. The normative influence directly depends on the degree of relevance of individuals: the greater the relevance, the greater the influence on the group. This degree of relevance is caused by stronger links between nodes and proximity [2].
Hence, it is known that everything that is said or done in the network tends to spread, influencing others' behaviour depending on the degree of connection between those involved. The greatest degree of influence is found on the first degree of separation ("friends"), which decreases in the second degree of separation ("friend's friend") and declines even more in the third-degree ("friend's friend's friend") [3]. The influence can be observed in very different areas such the tobacco consumption, voting intention and, among others, habits related to food.
Numerous studies relate social networks to health status and the influence within the group and among peers. They have been developed from a structural and/or relational approach, covering a wide field of study [4]. It has been stated that having diverse networks reduces the risk of suffering heart problems [5] and facilitates better physical condition [6] and mental health [7]. However, it has also been found that networked influence leads to health-damaging behaviours. There is evidence of an obesity epidemic, referring to • Objective 1: Understand the impact of the main Spanish Realfooders through the social network Instagram on Spanish youth, according to their location, age, gender, interests and motivations. • Objective 2: Analyse the strategies, interests, positioning and empowerment of digital marketing used by Spanish Realfooders to position themselves as opinion leaders in the field of nutrition and healthy lifestyle.

Methodology
Our research is a quantitative study from which descriptive results are extracted: analysing a composite of posts, interactions, activity and exchange in digital scenarios. The internet is conceived in this study as a space of interaction accessible to ethnographic research since what happens on the internet are social interactions [34]. Regarding the quantitative ones, which aim to contrast theories aligned with the positivist paradigm, we focus on the study of observable facts and behaviours, reducing them to simple units to operationalise and measure them from objectivity and neutrality. The quantitative studies played a key role in this research by providing a systematic analysis to compare different Instagram profiles, interpretative studies enabled deeper research about their repercussion on the daily lives of the 2,866,980 Instagram followers of these Realfooders. Analysing the interactions of these heterogeneous groups of followers allow us to identify harmful content for health.

Sample
This study is a descriptive one which takes as reference nine influencers that identified themselves as Realfooders on the social network Instagram. We established the following stages as criteria: 1.
Conceptualize the type of relationships we need; 2.
Determine whether we need networks based on a single or several links; 3.
Building the list of names; 4.
Map the links between the influencers and their followers; 5.
Commitment, loyalty and impact on the followers.
The non-probabilistic sample was therefore selected by accessing the ranking of Spanish Realfooders in which they were positioned as influencers: Paloma Quintana (48. The reason for choosing Realfooders from Spain is because of it is the nationality of the institution and of the research group promoting the study. From this space for research, participation and dialogue, the influence of these influencers on Spanish youth was elucidated through the experiences lived in their environment. The influencers chosen as sample are between 30 and 40 years old and their profiles present personal photos that show a well-groomed physical appearance and a worked gym body. The participants included in the study were the 2,866,980 followers of Realfooders and this sample was beneficial due to its homogeneity in the content that these influencers generate.
Our main interest was not only finding the profile of the members of these networks of influencers and their impact, but also knowing the properties of their personal networks, such as its internal structure, their motivations and the interests of the companies behind certain posts. After describing the impact of the selected influencers, we developed a visual analysis of the content of the 54 posts that the different producers share related to the breakfast. The reason for this selection is because of the consideration of breakfast as a fundamental part of the daily diet and, for this reason, among the publications made by the influencers we have selected following this criterion. We analysed 9281 words and 57 images or audio-visual productions.
Since this is a study of social networks, we are aware that some data can be lost when analysing the common content. However, this selection allows us to build specific knowledge about the content to which followers are exposed by Realfooders.

Channel Variables
Realfooder's personal network has been structured as the first order zone. From this channel, it was possible to obtain information as it is the immediate social environment of influence of the chosen profile. From this personal network, the immediate channels were studied, paying special attention to the number of followers, assessing the popularity of the profile and considering variables such as age, gender, location, interests and motivations.

Followers' Variables
The main characteristic of the personal network is that people interact through a series of links that come from the activities in which they are involved in one way or another. Actors from a Realfooder's network are linked by multiple relations through the interest in the field of nutrition. Moreover, this social network produces circuits of influence and commitment between the influencer and his/her followers, which shapes their personal situation by influencing their behaviour, opinions, well-being, health and consumption patterns.

Message Variables
Finally, the influence between Realfooder and their followers is caused by their engagement, thanks to the content produced uninterruptedly in their profile. Videos, stories, slogans, images and other audio-visual productions shape the message produced by the influencers, using media strategies and digital marketing to influence consumers' dietary patterns. The messages we analysed determine people's attitudes towards popular nutrition, which can build healthy or unhealthy behaviours in social networks.

Statistical Analysis
The analyses presented within the results include network measures and descriptive statistical measures. We used normalized engagement data to develop measures that indicate the influencer's ability to generate effective interactions and foster creativity with their followers. To obtain them, the frequency values extracted from the "Influencity" platform were divided by the number of followers. This allows us to establish a measure of interaction effectiveness beyond the nominal quantities observed.
In order to describe the relevance of the topics within the network of influencers' interests, the degree centrality is estimated for each topic. The degree of centrality is the most used measure of influence within social network analysis. In a network, degree centrality refers to a node's measure, which determines its relative importance and it is defined as the number of direct connections of a node (node's neighbourhood). In addition, network maps were developed for identifying the links between topics, countries and influencers.

Instruments
Two software packages were used to process quantitative data and obtain the results. First, we used the "Influencity" software, through which we measured the number of followers (followers of the influencer); the engagement (degree of commitment established with the followers); earned media (income obtained from advertising in dollars); average interactions (interaction rate); followers quality (in %) and the distinction between the number of Doubtful and Nice followers, average interactions data (videos views, likes and comments), influencers' interests from theme ranking, hashtags and its percentage, mentions and its percentage; influencer brand affinity, audience age and gender percentage, top audience countries and cities, audience interests and audience brand affinity. This platform has given us access to influencer marketing data that we have subsequently analysed based on our research. The "Influencity" software has different search criteria with which to filter influencers and discard fake profiles; it also makes it possible to manage companies' campaigns that use influencer marketing in their marketing policies. Second, the interpretation of this data was conducted using the software UCINET (Analytic Technologies, Harvard, MA, USA).

Category 1: Channel Variables
In the first category, we show the number of followers, assessing profiles' popularities, taking into account variables such as age, gender, location, interests and motivations. We analyse what information each user shares, what recommendations they make and what influence their opinion has on their social network. This analysis may contribute to improving marketing strategies to achieve their objectives and empowering the users of the health system to increase their autonomy and capabilities; optimizing processes, increasing the quality of care; improving forecasts and results related to the prevention and eradication of diseases, etc.

Gender and Location
The relationship between the selected influencers and the location (countries) where their followers are located is shown in Figure 1. In this figure, bubbles' size is proportional to the number of followers in each country. The arcs or links indicate the existence and intensity of connections between influencers and followers. All the Realfooder focus their impact within Spain and in Spanish speaking countries. This is not surprising due to the origin and language of the contents analysed. However, two influencers showed some followers' presence in English-speaking countries, specifically in the United States and the United Kingdom. In addition, the average number of cities where the Realfooders analysed exert influence is 18.87. More specifically, we also observed that the top five of cities with most followers are Spanish, as shown in Figure 2. Madrid, Barcelona and Valencia are home to the most followers and other cities, such as Seville, Malaga, Huelva and Granada, are also important in this regard. From this analysis, it was observed that two Realfooders exert influence over cities outside Spain: Inmifit (Buenos Aires and Santiago); Fit_happy_sisters (Santiago and Mexico City).  The audience gender ratio is shown in Figure 3. The average male audience ratio of the nine influencers analysed is 17.09%. Paloma Quintana (a woman) exhibits the highest percentage of male audience (24.87%), followed by Mario Rincón (22.1%) and Carlos Ríos (21.32%). Hence, the audience of these nine influencers is mostly female, 82.98% on average. In addition, the influencers with the greatest capacity for interacting with diverse audiences are Paloma Quintana and Mario Rincón.  The audience gender ratio is shown in Figure 3. The average male audience ratio of the nine influencers analysed is 17.09%. Paloma Quintana (a woman) exhibits the highest percentage of male audience (24.87%), followed by Mario Rincón (22.1%) and Carlos Ríos (21.32%). Hence, the audience of these nine influencers is mostly female, 82.98% on average. In addition, the influencers with the greatest capacity for interacting with diverse audiences are Paloma Quintana and Mario Rincón. The audience gender ratio is shown in Figure 3. The average male audience ratio of the nine influencers analysed is 17.09%. Paloma Quintana (a woman) exhibits the highest percentage of male audience (24.87%), followed by Mario Rincón (22.1%) and Carlos Ríos (21.32%). Hence, the audience of these nine influencers is mostly female, 82.98% on average. In addition, the influencers with the greatest capacity for interacting with diverse audiences are Paloma Quintana and Mario Rincón.

Interests and Motivations
The interests of the nine influencers analysed can be categorised in thirteen topics. In order to identify them, the interests of most Realfooders is summarized in Figure 4. Topics that concentrate influencers' interest are located in the centre of the network and others of lesser interest are located in the periphery. The degree centrality (DC) was used to quantify the relevance of the topics within the network and it is calculated as the number of links connected to a node. According to this network measure three topics are identified as being of influencer's interest: Restaurants, Food and Grocery (DC = 9), Electronics and Computers (DC = 7) and Healthy Lifestyle (DC = 6). The only interest shared by all influencers is Restaurants and Food and Grocery. Electronics and Computers stands out among the most frequent interests; however, this is not related with food topics. On the other hand, audience's interests are focused on three topics: i) Restaurants, Food and Grocery (DC = 9), ii) Travel, Tourism and

Interests and Motivations
The interests of the nine influencers analysed can be categorised in thirteen topics. In order to identify them, the interests of most Realfooders is summarized in Figure 4. Topics that concentrate influencers' interest are located in the centre of the network and others of lesser interest are located in the periphery.

Interests and Motivations
The interests of the nine influencers analysed can be categorised in thirteen topics. In order to identify them, the interests of most Realfooders is summarized in Figure 4. Topics that concentrate influencers' interest are located in the centre of the network and others of lesser interest are located in the periphery. The degree centrality (DC) was used to quantify the relevance of the topics within the network and it is calculated as the number of links connected to a node. According to this network measure three topics are identified as being of influencer's interest: Restaurants, Food and Grocery (DC = 9), Electronics and Computers (DC = 7) and Healthy Lifestyle (DC = 6). The only interest shared by all influencers is Restaurants and Food and Grocery. Electronics and Computers stands out among the most frequent interests; however, this is not related with food topics. On the other hand, audience's interests are focused on three topics: i) Restaurants, Food and Grocery (DC = 9), ii) Travel, Tourism and  The degree centrality (DC) was used to quantify the relevance of the topics within the network and it is calculated as the number of links connected to a node. According to this network measure three topics are identified as being of influencer's interest: Restaurants, Food and Grocery (DC = 9), Electronics and Computers (DC = 7) and Healthy Lifestyle (DC = 6). The only interest shared by all influencers is Restaurants and Food and Grocery. Electronics and Computers stands out among the most frequent interests; however, this is not related with food topics. On the other hand, audience's interests are focused on three topics: (i) Restaurants, Food and Grocery (DC = 9), (ii) Travel, Tourism and Aviation (DC = 9) and iii) Friends, Family and Relationships (DC = 9). By comparing the interests of influencers and audiences, matchings are found on topics such as (i) Restaurants, Food and Grocery (9), as expected. However, divergence is identified on (ii) Travel, Tourism and Aviation and Friends, Family and Relationships. As influencer's interests, only one of the audience topics is related to food. Two topics complement the thirteen most frequent themes within influencers: Camera and Photography and Clothes, Shoes, Handbags and Accessories.

Engagement and Interaction
In this category, we analyse audience engagement, which encompasses likes, shares, comments, brand mentions, mentions and profile visits.This variable is mediated by influencer's characteristics, including credibility since followers assume they are experts on the subject, attractiveness (since it generates emotional or physical connections on followers that can lead to change dietary perceptions) and real motivation, which transmits followers' honest reasons that are not involved with vested interests and the ability of being empathic with followers, which gave Realfooders greater chances at persuasion.
In this study, we quantify engagement through two standardised interaction indicators, "I like" and "comments", which are summarized in Table 1. These indicators allow us to estimate an influencer's ability to achieve effective interactions with its audience or the effectiveness of their posts. The average of the "normalised likes" is 1.95%, while the average of "normalised comments" is 0.22%. The list of influencers, ordered in descending order by the number of followers on Instagram, is shown in Table 1. In this table, columns exhibit the number of likes and comments followed by its normalised values. The influencer with the highest normalised value of likes and comments is Ana Cruzado. On the other hand, Carlos Rios exhibits the highest values for the number of followers and likes, while Blanca Nutri shows the highest number of comments. These values indicate the influencers' credibility, since they show the level of interaction they achieve from their posts. According to the values estimated in Table 1, this level of credibility is inversely proportional to the number of followers. The greater the number of followers, the closer the interaction values are to the average of the set measured through "likes." From the values of "normalised comments", it is evident that there is an inverse relation between the number of followers and the comments.

From Followers to Consumers
At this point, we analyse Realfooders' sales, which turns followers into potential customers. Followers cannot always recognize the authorship of contents to which they are exposed and differentiate if those posts are designed with healthy criteria or with advertising purposes. However, the algorithms used in this study take into account the advertising contracts established with companies and the individual and real-time data of user's personal behaviour (information searches, contact networks, history of commercial transactions, etc.).
As shown in Figures 5 and 6, we found that the main targets of these influencers are young women between 25 and 34 years old, followed by those between 18 and 24 and between 35 and 44. These followers are located in the Spanish cities with more inhabitants and that have similar interests related to the human body, such as clothing consumption, healthy food, diets, nutrition and fitness, which can be complemented with other interests, such as friendships, trips and photography. As shown in Figures 5 and 6, we found that the main targets of these influencers are young women between 25 and 34 years old, followed by those between 18 and 24 and between 35 and 44. These followers are located in the Spanish cities with more inhabitants and that have similar interests related to the human body, such as clothing consumption, healthy food, diets, nutrition and fitness, which can be complemented with other interests, such as friendships, trips and photography.

Category 3: Message Variables
After making a description of the impact of the selected influencers, we developed a content analysis of the posts made over a week by them:

•
We chose the contents of the impact analysis as the most efficient (resources) and effective (scope) based on the breakfast; • We identified the contents that work better in an organic way and respond from a communicative perspective, taking into account: o Attractiveness, generating more or less attraction in the follower. o The persuasion model used.
o Sequence of presentation of small discrepancies advancing progressively. As shown in Figures 5 and 6, we found that the main targets of these influencers are young women between 25 and 34 years old, followed by those between 18 and 24 and between 35 and 44. These followers are located in the Spanish cities with more inhabitants and that have similar interests related to the human body, such as clothing consumption, healthy food, diets, nutrition and fitness, which can be complemented with other interests, such as friendships, trips and photography.

Category 3: Message Variables
After making a description of the impact of the selected influencers, we developed a content analysis of the posts made over a week by them:

•
We chose the contents of the impact analysis as the most efficient (resources) and effective (scope) based on the breakfast; • We identified the contents that work better in an organic way and respond from a communicative perspective, taking into account: o Attractiveness, generating more or less attraction in the follower. o The persuasion model used.
o Sequence of presentation of small discrepancies advancing progressively.

Category 3: Message Variables
After making a description of the impact of the selected influencers, we developed a content analysis of the posts made over a week by them:

•
We chose the contents of the impact analysis as the most efficient (resources) and effective (scope) based on the breakfast; • We identified the contents that work better in an organic way and respond from a communicative perspective, taking into account: • Attractiveness, generating more or less attraction in the follower. • The persuasion model used.

•
Sequence of presentation of small discrepancies advancing progressively.

•
Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as images and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests of the followers.

•
We analysed the suitability of the dietary patterns generated according to the basic health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic component is relevant. The dishes showed in images and audio-visual productions are well placed, carefully prepared and with an appropriate photographic quality as shown in Table 2. In the audio-visual material, we also observed that there is an interactive dialogue between followers and Instagramers, using advertising strategies. It is important to highlight that Mario Ortiz's posts are "stories" with recipes from other influencers; he does not generate recipes but only the image, which is why we do not have several interactions from his followers either.

Posts and Interactions of Realfooders
Carlosrios Int. J. Environ. Res. Public Health 2021, 18, x o Motivational support, as a persuasive factor for the messag • We distinguished between those contents published as text (9281 word and audio-visual format (57), classifying them according to the subject • We compared those contents published by influencers according to t the followers.

•
We analysed the suitability of the dietary patterns generated accordin health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthe is relevant. The dishes showed in images and audio-visual productions ar carefully prepared and with an appropriate photographic quality as shown the audio-visual material, we also observed that there is an interactive dial followers and Instagramers, using advertising strategies. It is important to Mario Ortiz's posts are "stories" with recipes from other influencers; he doe recipes but only the image, which is why we do not have several interac followers either.
From the overall assessment we made of content generated by the selec ers, we observed that the first approach of their profiles is clearly to share and the creation of dishes considered by them as "healthy." In the case of t with most followers, we observed that the posting trend changes at the sa impact increased, moving away from long texts in their posts to publishin files advertising posts with great motivational and persuasive content and ucts related to different brands using marketing with slogans, audio-visua images and other types of illustrations that awaken the interest of consum perspective, other research lines are opened from the field of health for ass fooders offer menus that are typical of marketing influence and if they prov nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or a and audio-visual format (57), classifying them according to the subject matte • We compared those contents published by influencers according to the int the followers.

•
We analysed the suitability of the dietary patterns generated according to t health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic com is relevant. The dishes showed in images and audio-visual productions are wel carefully prepared and with an appropriate photographic quality as shown in Ta the audio-visual material, we also observed that there is an interactive dialogue followers and Instagramers, using advertising strategies. It is important to highli Mario Ortiz's posts are "stories" with recipes from other influencers; he does not g recipes but only the image, which is why we do not have several interactions f followers either.
From the overall assessment we made of content generated by the selected R ers, we observed that the first approach of their profiles is clearly to share recip and the creation of dishes considered by them as "healthy." In the case of the inf with most followers, we observed that the posting trend changes at the same tim impact increased, moving away from long texts in their posts to publishing in th files advertising posts with great motivational and persuasive content and sellin ucts related to different brands using marketing with slogans, audio-visual prod images and other types of illustrations that awaken the interest of consumers. F perspective, other research lines are opened from the field of health for assessing fooders offer menus that are typical of marketing influence and if they provide a nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as ima and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interest the followers.

•
We analysed the suitability of the dietary patterns generated according to the b health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic compon is relevant. The dishes showed in images and audio-visual productions are well pla carefully prepared and with an appropriate photographic quality as shown in Table 2 the audio-visual material, we also observed that there is an interactive dialogue betw followers and Instagramers, using advertising strategies. It is important to highlight Mario Ortiz's posts are "stories" with recipes from other influencers; he does not gene recipes but only the image, which is why we do not have several interactions from followers either.
From the overall assessment we made of content generated by the selected Realfo ers, we observed that the first approach of their profiles is clearly to share recipes, f and the creation of dishes considered by them as "healthy." In the case of the influen with most followers, we observed that the posting trend changes at the same time a impact increased, moving away from long texts in their posts to publishing in their p files advertising posts with great motivational and persuasive content and selling pr ucts related to different brands using marketing with slogans, audio-visual producti images and other types of illustrations that awaken the interest of consumers. From perspective, other research lines are opened from the field of health for assessing if R fooders offer menus that are typical of marketing influence and if they provide a suit nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as images and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests of the followers.

•
We analysed the suitability of the dietary patterns generated according to the basic health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic component is relevant. The dishes showed in images and audio-visual productions are well placed, carefully prepared and with an appropriate photographic quality as shown in Table 2. In the audio-visual material, we also observed that there is an interactive dialogue between followers and Instagramers, using advertising strategies. It is important to highlight that Mario Ortiz's posts are "stories" with recipes from other influencers; he does not generate recipes but only the image, which is why we do not have several interactions from his followers either.
From the overall assessment we made of content generated by the selected Realfooders, we observed that the first approach of their profiles is clearly to share recipes, food and the creation of dishes considered by them as "healthy." In the case of the influencers with most followers, we observed that the posting trend changes at the same time as its impact increased, moving away from long texts in their posts to publishing in their profiles advertising posts with great motivational and persuasive content and selling products related to different brands using marketing with slogans, audio-visual productions, images and other types of illustrations that awaken the interest of consumers. From this perspective, other research lines are opened from the field of health for assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as images and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests of the followers.

•
We analysed the suitability of the dietary patterns generated according to the basic health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic component is relevant. The dishes showed in images and audio-visual productions are well placed, carefully prepared and with an appropriate photographic quality as shown in Table 2. In the audio-visual material, we also observed that there is an interactive dialogue between followers and Instagramers, using advertising strategies. It is important to highlight that Mario Ortiz's posts are "stories" with recipes from other influencers; he does not generate recipes but only the image, which is why we do not have several interactions from his followers either.
From the overall assessment we made of content generated by the selected Realfooders, we observed that the first approach of their profiles is clearly to share recipes, food and the creation of dishes considered by them as "healthy." In the case of the influencers with most followers, we observed that the posting trend changes at the same time as its impact increased, moving away from long texts in their posts to publishing in their profiles advertising posts with great motivational and persuasive content and selling products related to different brands using marketing with slogans, audio-visual productions, images and other types of illustrations that awaken the interest of consumers. From this perspective, other research lines are opened from the field of health for assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message. • We distinguished between those contents published as text (9281 words) or as images and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests of the followers.

•
We analysed the suitability of the dietary patterns generated according to the basic health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic component is relevant. The dishes showed in images and audio-visual productions are well placed, carefully prepared and with an appropriate photographic quality as shown in Table 2. In the audio-visual material, we also observed that there is an interactive dialogue between followers and Instagramers, using advertising strategies. It is important to highlight that Mario Ortiz's posts are "stories" with recipes from other influencers; he does not generate recipes but only the image, which is why we do not have several interactions from his followers either.
From the overall assessment we made of content generated by the selected Realfooders, we observed that the first approach of their profiles is clearly to share recipes, food and the creation of dishes considered by them as "healthy." In the case of the influencers with most followers, we observed that the posting trend changes at the same time as its impact increased, moving away from long texts in their posts to publishing in their profiles advertising posts with great motivational and persuasive content and selling products related to different brands using marketing with slogans, audio-visual productions, images and other types of illustrations that awaken the interest of consumers. From this perspective, other research lines are opened from the field of health for assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns". We analysed the suitability of the dietary patterns generated accord health principles: autonomy, charity, justice and non-maleficence (18 From the 54 Realfooder's posts analysed, we observed that the aesth is relevant. The dishes showed in images and audio-visual productions a carefully prepared and with an appropriate photographic quality as show the audio-visual material, we also observed that there is an interactive dia followers and Instagramers, using advertising strategies. It is important t Mario Ortiz's posts are "stories" with recipes from other influencers; he do recipes but only the image, which is why we do not have several intera followers either.
From the overall assessment we made of content generated by the sel ers, we observed that the first approach of their profiles is clearly to sha and the creation of dishes considered by them as "healthy." In the case of with most followers, we observed that the posting trend changes at the s impact increased, moving away from long texts in their posts to publishi files advertising posts with great motivational and persuasive content an ucts related to different brands using marketing with slogans, audio-visu images and other types of illustrations that awaken the interest of consum perspective, other research lines are opened from the field of health for as fooders offer menus that are typical of marketing influence and if they pro nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message. • We distinguished between those contents published as text (9281 words) o and audio-visual format (57), classifying them according to the subject ma • We compared those contents published by influencers according to the the followers.

•
We analysed the suitability of the dietary patterns generated according t health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic c is relevant. The dishes showed in images and audio-visual productions are w carefully prepared and with an appropriate photographic quality as shown in the audio-visual material, we also observed that there is an interactive dialogu followers and Instagramers, using advertising strategies. It is important to hig Mario Ortiz's posts are "stories" with recipes from other influencers; he does n recipes but only the image, which is why we do not have several interaction followers either.
From the overall assessment we made of content generated by the selected ers, we observed that the first approach of their profiles is clearly to share re and the creation of dishes considered by them as "healthy." In the case of the with most followers, we observed that the posting trend changes at the same impact increased, moving away from long texts in their posts to publishing in files advertising posts with great motivational and persuasive content and se ucts related to different brands using marketing with slogans, audio-visual pr images and other types of illustrations that awaken the interest of consumers perspective, other research lines are opened from the field of health for assess fooders offer menus that are typical of marketing influence and if they provid nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message. • We distinguished between those contents published as text (9281 words) or as i and audio-visual format (57), classifying them according to the subject matter • We compared those contents published by influencers according to the inter the followers.

•
We analysed the suitability of the dietary patterns generated according to th health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic com is relevant. The dishes showed in images and audio-visual productions are well p carefully prepared and with an appropriate photographic quality as shown in Tab the audio-visual material, we also observed that there is an interactive dialogue be followers and Instagramers, using advertising strategies. It is important to highlig Mario Ortiz's posts are "stories" with recipes from other influencers; he does not ge recipes but only the image, which is why we do not have several interactions fr followers either.
From the overall assessment we made of content generated by the selected Rea ers, we observed that the first approach of their profiles is clearly to share recipe and the creation of dishes considered by them as "healthy." In the case of the influ with most followers, we observed that the posting trend changes at the same tim impact increased, moving away from long texts in their posts to publishing in the files advertising posts with great motivational and persuasive content and selling ucts related to different brands using marketing with slogans, audio-visual produ images and other types of illustrations that awaken the interest of consumers. Fro perspective, other research lines are opened from the field of health for assessing i fooders offer menus that are typical of marketing influence and if they provide a s nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as ima and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests the followers.

•
We analysed the suitability of the dietary patterns generated according to the ba health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic compon is relevant. The dishes showed in images and audio-visual productions are well plac carefully prepared and with an appropriate photographic quality as shown in Table 2 the audio-visual material, we also observed that there is an interactive dialogue betw followers and Instagramers, using advertising strategies. It is important to highlight t Mario Ortiz's posts are "stories" with recipes from other influencers; he does not gener recipes but only the image, which is why we do not have several interactions from followers either.
From the overall assessment we made of content generated by the selected Realfo ers, we observed that the first approach of their profiles is clearly to share recipes, fo and the creation of dishes considered by them as "healthy." In the case of the influenc with most followers, we observed that the posting trend changes at the same time as impact increased, moving away from long texts in their posts to publishing in their p files advertising posts with great motivational and persuasive content and selling pr ucts related to different brands using marketing with slogans, audio-visual productio images and other types of illustrations that awaken the interest of consumers. From t perspective, other research lines are opened from the field of health for assessing if Re fooders offer menus that are typical of marketing influence and if they provide a suita nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as images and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests of the followers.

•
We analysed the suitability of the dietary patterns generated according to the basic health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic component is relevant. The dishes showed in images and audio-visual productions are well placed, carefully prepared and with an appropriate photographic quality as shown in Table 2. In the audio-visual material, we also observed that there is an interactive dialogue between followers and Instagramers, using advertising strategies. It is important to highlight that Mario Ortiz's posts are "stories" with recipes from other influencers; he does not generate recipes but only the image, which is why we do not have several interactions from his followers either.
From the overall assessment we made of content generated by the selected Realfooders, we observed that the first approach of their profiles is clearly to share recipes, food and the creation of dishes considered by them as "healthy." In the case of the influencers with most followers, we observed that the posting trend changes at the same time as its impact increased, moving away from long texts in their posts to publishing in their profiles advertising posts with great motivational and persuasive content and selling products related to different brands using marketing with slogans, audio-visual productions, images and other types of illustrations that awaken the interest of consumers. From this perspective, other research lines are opened from the field of health for assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as images and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests of the followers.

•
We analysed the suitability of the dietary patterns generated according to the basic health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic component is relevant. The dishes showed in images and audio-visual productions are well placed, carefully prepared and with an appropriate photographic quality as shown in Table 2. In the audio-visual material, we also observed that there is an interactive dialogue between followers and Instagramers, using advertising strategies. It is important to highlight that Mario Ortiz's posts are "stories" with recipes from other influencers; he does not generate recipes but only the image, which is why we do not have several interactions from his followers either.
From the overall assessment we made of content generated by the selected Realfooders, we observed that the first approach of their profiles is clearly to share recipes, food and the creation of dishes considered by them as "healthy." In the case of the influencers with most followers, we observed that the posting trend changes at the same time as its impact increased, moving away from long texts in their posts to publishing in their profiles advertising posts with great motivational and persuasive content and selling products related to different brands using marketing with slogans, audio-visual productions, images and other types of illustrations that awaken the interest of consumers. From this perspective, other research lines are opened from the field of health for assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns". We analysed the suitability of the dietary patterns generated accord health principles: autonomy, charity, justice and non-maleficence (18 From the 54 Realfooder's posts analysed, we observed that the aesth is relevant. The dishes showed in images and audio-visual productions a carefully prepared and with an appropriate photographic quality as show the audio-visual material, we also observed that there is an interactive dia followers and Instagramers, using advertising strategies. It is important t Mario Ortiz's posts are "stories" with recipes from other influencers; he do recipes but only the image, which is why we do not have several intera followers either. From the overall assessment we made of content generated by the sel ers, we observed that the first approach of their profiles is clearly to sha and the creation of dishes considered by them as "healthy." In the case of with most followers, we observed that the posting trend changes at the s impact increased, moving away from long texts in their posts to publishi files advertising posts with great motivational and persuasive content an ucts related to different brands using marketing with slogans, audio-visu images and other types of illustrations that awaken the interest of consum perspective, other research lines are opened from the field of health for as fooders offer menus that are typical of marketing influence and if they pro nutrition to those that follow these "dietary patterns". We analysed the suitability of the dietary patterns generated according t health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic c is relevant. The dishes showed in images and audio-visual productions are w carefully prepared and with an appropriate photographic quality as shown in the audio-visual material, we also observed that there is an interactive dialogu followers and Instagramers, using advertising strategies. It is important to hig Mario Ortiz's posts are "stories" with recipes from other influencers; he does n recipes but only the image, which is why we do not have several interaction followers either.
From the overall assessment we made of content generated by the selected ers, we observed that the first approach of their profiles is clearly to share re and the creation of dishes considered by them as "healthy." In the case of the with most followers, we observed that the posting trend changes at the same impact increased, moving away from long texts in their posts to publishing in files advertising posts with great motivational and persuasive content and se ucts related to different brands using marketing with slogans, audio-visual pr images and other types of illustrations that awaken the interest of consumers perspective, other research lines are opened from the field of health for assess fooders offer menus that are typical of marketing influence and if they provide nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as and audio-visual format (57), classifying them according to the subject matter • We compared those contents published by influencers according to the inter the followers.

•
We analysed the suitability of the dietary patterns generated according to th health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic com is relevant. The dishes showed in images and audio-visual productions are well p carefully prepared and with an appropriate photographic quality as shown in Tab the audio-visual material, we also observed that there is an interactive dialogue be followers and Instagramers, using advertising strategies. It is important to highlig Mario Ortiz's posts are "stories" with recipes from other influencers; he does not ge recipes but only the image, which is why we do not have several interactions fr followers either.
From the overall assessment we made of content generated by the selected Rea ers, we observed that the first approach of their profiles is clearly to share recipe and the creation of dishes considered by them as "healthy." In the case of the influ with most followers, we observed that the posting trend changes at the same tim impact increased, moving away from long texts in their posts to publishing in the files advertising posts with great motivational and persuasive content and selling ucts related to different brands using marketing with slogans, audio-visual produ images and other types of illustrations that awaken the interest of consumers. Fro perspective, other research lines are opened from the field of health for assessing fooders offer menus that are typical of marketing influence and if they provide a s nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as ima and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests the followers.

•
We analysed the suitability of the dietary patterns generated according to the ba health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic compon is relevant. The dishes showed in images and audio-visual productions are well plac carefully prepared and with an appropriate photographic quality as shown in Table 2 the audio-visual material, we also observed that there is an interactive dialogue betw followers and Instagramers, using advertising strategies. It is important to highlight t Mario Ortiz's posts are "stories" with recipes from other influencers; he does not gener recipes but only the image, which is why we do not have several interactions from followers either.
From the overall assessment we made of content generated by the selected Realfo ers, we observed that the first approach of their profiles is clearly to share recipes, fo and the creation of dishes considered by them as "healthy." In the case of the influenc with most followers, we observed that the posting trend changes at the same time as impact increased, moving away from long texts in their posts to publishing in their p files advertising posts with great motivational and persuasive content and selling pr ucts related to different brands using marketing with slogans, audio-visual productio images and other types of illustrations that awaken the interest of consumers. From t perspective, other research lines are opened from the field of health for assessing if R fooders offer menus that are typical of marketing influence and if they provide a suita nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as images and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests of the followers.

•
We analysed the suitability of the dietary patterns generated according to the basic health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic component is relevant. The dishes showed in images and audio-visual productions are well placed, carefully prepared and with an appropriate photographic quality as shown in Table 2. In the audio-visual material, we also observed that there is an interactive dialogue between followers and Instagramers, using advertising strategies. It is important to highlight that Mario Ortiz's posts are "stories" with recipes from other influencers; he does not generate recipes but only the image, which is why we do not have several interactions from his followers either.
From the overall assessment we made of content generated by the selected Realfooders, we observed that the first approach of their profiles is clearly to share recipes, food and the creation of dishes considered by them as "healthy." In the case of the influencers with most followers, we observed that the posting trend changes at the same time as its impact increased, moving away from long texts in their posts to publishing in their profiles advertising posts with great motivational and persuasive content and selling products related to different brands using marketing with slogans, audio-visual productions, images and other types of illustrations that awaken the interest of consumers. From this perspective, other research lines are opened from the field of health for assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns". o Motivational support, as a persuasive factor for the message.

•
We distinguished between those contents published as text (9281 words) or as images and audio-visual format (57), classifying them according to the subject matter.

•
We compared those contents published by influencers according to the interests of the followers.

•
We analysed the suitability of the dietary patterns generated according to the basic health principles: autonomy, charity, justice and non-maleficence (18).
From the 54 Realfooder's posts analysed, we observed that the aesthetic component is relevant. The dishes showed in images and audio-visual productions are well placed, carefully prepared and with an appropriate photographic quality as shown in Table 2. In the audio-visual material, we also observed that there is an interactive dialogue between followers and Instagramers, using advertising strategies. It is important to highlight that Mario Ortiz's posts are "stories" with recipes from other influencers; he does not generate recipes but only the image, which is why we do not have several interactions from his followers either.
From the overall assessment we made of content generated by the selected Realfooders, we observed that the first approach of their profiles is clearly to share recipes, food and the creation of dishes considered by them as "healthy." In the case of the influencers with most followers, we observed that the posting trend changes at the same time as its impact increased, moving away from long texts in their posts to publishing in their profiles advertising posts with great motivational and persuasive content and selling products related to different brands using marketing with slogans, audio-visual productions, images and other types of illustrations that awaken the interest of consumers. From this perspective, other research lines are opened from the field of health for assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns".

Discussion
Educational, health and social agents must be aware of the depende citizens have on the capitalism of social platforms [35] and how their identi being sold in the form of algorithms [36]. Influencers in the post-digital era to attract followers, engage and make them consume the products and ser moting brands. This whole network of influencing marketing [37,38], whic from social networks such as Instagram, is the key to ensuring the succe acquisition of economic benefits [40] of these opinion leaders and creato imaginary [41]. This study on Realfooders support previous findings po social networks and their connections expose people to dishonest, aggre

Discussion
Educational, health and social agents must be aware of the dependence t citizens have on the capitalism of social platforms [35] and how their identity is being sold in the form of algorithms [36]. Influencers in the post-digital era use t to attract followers, engage and make them consume the products and services moting brands. This whole network of influencing marketing [37,38], which is from social networks such as Instagram, is the key to ensuring the success [3 acquisition of economic benefits [40] of these opinion leaders and creators of imaginary [41]. This study on Realfooders support previous findings pointin social networks and their connections expose people to dishonest, aggressive

Discussion
Educational, health and social agents must be aware of the dependence that citizens have on the capitalism of social platforms [35] and how their identity is cons being sold in the form of algorithms [36]. Influencers in the post-digital era use their to attract followers, engage and make them consume the products and services of it moting brands. This whole network of influencing marketing [37,38], which is deve from social networks such as Instagram, is the key to ensuring the success [39] an acquisition of economic benefits [40] of these opinion leaders and creators of the imaginary [41]. This study on Realfooders support previous findings pointing ou social networks and their connections expose people to dishonest, aggressive, alt

Discussion
Educational, health and social agents must be aware of the dependence that you citizens have on the capitalism of social platforms [35] and how their identity is constan being sold in the form of algorithms [36]. Influencers in the post-digital era use their im to attract followers, engage and make them consume the products and services of its p moting brands. This whole network of influencing marketing [37,38], which is develop from social networks such as Instagram, is the key to ensuring the success [39] and acquisition of economic benefits [40] of these opinion leaders and creators of the so imaginary [41]. This study on Realfooders support previous findings pointing out t social networks and their connections expose people to dishonest, aggressive, altrui

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39] and the acquisition of economic benefits [40] of these opinion leaders and creators of the social imaginary [41]. This study on Realfooders support previous findings pointing out that social networks and their connections expose people to dishonest, aggressive, altruistic

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39] and the acquisition of economic benefits [40] of these opinion leaders and creators of the social imaginary [41]. This study on Realfooders support previous findings pointing out that social networks and their connections expose people to dishonest, aggressive, altruistic 13

Discussion
Educational, health and social agents must be aware of the depende citizens have on the capitalism of social platforms [35] and how their identi being sold in the form of algorithms [36]. Influencers in the post-digital era to attract followers, engage and make them consume the products and serv moting brands. This whole network of influencing marketing [37,38], whic from social networks such as Instagram, is the key to ensuring the succe acquisition of economic benefits [40] of these opinion leaders and creato imaginary [41]. This study on Realfooders support previous findings po

Discussion
Educational, health and social agents must be aware of the dependence t citizens have on the capitalism of social platforms [35] and how their identity is being sold in the form of algorithms [36]. Influencers in the post-digital era use t to attract followers, engage and make them consume the products and services moting brands. This whole network of influencing marketing [37,38], which is from social networks such as Instagram, is the key to ensuring the success [3 acquisition of economic benefits [40] of these opinion leaders and creators of imaginary [41]. This study on Realfooders support previous findings pointin

Discussion
Educational, health and social agents must be aware of the dependence that citizens have on the capitalism of social platforms [35] and how their identity is con being sold in the form of algorithms [36]. Influencers in the post-digital era use their to attract followers, engage and make them consume the products and services of i moting brands. This whole network of influencing marketing [37,38], which is dev from social networks such as Instagram, is the key to ensuring the success [39] a acquisition of economic benefits [40] of these opinion leaders and creators of the imaginary [41]. This study on Realfooders support previous findings pointing o Int

Discussion
Educational, health and social agents must be aware of the dependence that you citizens have on the capitalism of social platforms [35] and how their identity is constan being sold in the form of algorithms [36]. Influencers in the post-digital era use their ima to attract followers, engage and make them consume the products and services of its p moting brands. This whole network of influencing marketing [37,38], which is develop from social networks such as Instagram, is the key to ensuring the success [39] and acquisition of economic benefits [40] of these opinion leaders and creators of the soc imaginary [41]. This study on Realfooders support previous findings pointing out t

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39] and the acquisition of economic benefits [40] of these opinion leaders and creators of the social imaginary [41]. This study on Realfooders support previous findings pointing out that

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39] and the acquisition of economic benefits [40] of these opinion leaders and creators of the social imaginary [41]. This study on Realfooders support previous findings pointing out that

Discussion
Educational, health and social agents must be aware of the depende citizens have on the capitalism of social platforms [35] and how their identi being sold in the form of algorithms [36]. Influencers in the post-digital era to attract followers, engage and make them consume the products and ser moting brands. This whole network of influencing marketing [37,38], whic from social networks such as Instagram, is the key to ensuring the succe acquisition of economic benefits [40] of these opinion leaders and creato Int. J. Environ. Res. Public Health 2021, 18

Discussion
Educational, health and social agents must be aware of the dependence t citizens have on the capitalism of social platforms [35] and how their identity is being sold in the form of algorithms [36]. Influencers in the post-digital era use t to attract followers, engage and make them consume the products and services moting brands. This whole network of influencing marketing [37,38], which is from social networks such as Instagram, is the key to ensuring the success [3 acquisition of economic benefits [40] of these opinion leaders and creators of Int. J. Environ. Res. Public Health 2021, 18

Discussion
Educational, health and social agents must be aware of the dependence that citizens have on the capitalism of social platforms [35] and how their identity is con being sold in the form of algorithms [36]. Influencers in the post-digital era use their to attract followers, engage and make them consume the products and services of i moting brands. This whole network of influencing marketing [37,38], which is dev from social networks such as Instagram, is the key to ensuring the success [39] a acquisition of economic benefits [40] of these opinion leaders and creators of the

Discussion
Educational, health and social agents must be aware of the dependence that you citizens have on the capitalism of social platforms [35] and how their identity is constan being sold in the form of algorithms [36]. Influencers in the post-digital era use their ima to attract followers, engage and make them consume the products and services of its p moting brands. This whole network of influencing marketing [37,38], which is develop from social networks such as Instagram, is the key to ensuring the success [39] and acquisition of economic benefits [40] of these opinion leaders and creators of the soc

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39] and the acquisition of economic benefits [40] of these opinion leaders and creators of the social

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39] and the acquisition of economic benefits [40]

Discussion
Educational, health and social agents must be aware of the dependen citizens have on the capitalism of social platforms [35] and how their identi being sold in the form of algorithms [36]. Influencers in the post-digital era u to attract followers, engage and make them consume the products and serv moting brands. This whole network of influencing marketing [37,38], whic from social networks such as Instagram, is the key to ensuring the succe

Discussion
Educational, health and social agents must be aware of the dependence t citizens have on the capitalism of social platforms [35] and how their identity is being sold in the form of algorithms [36]. Influencers in the post-digital era use t to attract followers, engage and make them consume the products and services moting brands. This whole network of influencing marketing [37,38], which is from social networks such as Instagram, is the key to ensuring the success [

Discussion
Educational, health and social agents must be aware of the dependence that citizens have on the capitalism of social platforms [35] and how their identity is cons being sold in the form of algorithms [36]. Influencers in the post-digital era use their to attract followers, engage and make them consume the products and services of i moting brands. This whole network of influencing marketing [37,38], which is deve from social networks such as Instagram, is the key to ensuring the success [

Discussion
Educational, health and social agents must be aware of the dependence that you citizens have on the capitalism of social platforms [35] and how their identity is constan being sold in the form of algorithms [36]. Influencers in the post-digital era use their ima to attract followers, engage and make them consume the products and services of its p moting brands. This whole network of influencing marketing [37,38], which is develop from social networks such as Instagram, is the key to ensuring the success [39] and t acquisition of economic benefits [40] of these opinion leaders and creators of the soc

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39] and the acquisition of economic benefits [40] of these opinion leaders and creators of the social

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39]

Discussion
Educational, health and social agents must be aware of the depende citizens have on the capitalism of social platforms [35] and how their identi being sold in the form of algorithms [36]. Influencers in the post-digital era to attract followers, engage and make them consume the products and ser moting brands. This whole network of influencing marketing [37,38], whic from social networks such as Instagram, is the key to ensuring the succe

Discussion
Educational, health and social agents must be aware of the dependence t citizens have on the capitalism of social platforms [35] and how their identity is being sold in the form of algorithms [36]. Influencers in the post-digital era use t to attract followers, engage and make them consume the products and services moting brands. This whole network of influencing marketing [37,38], which is from social networks such as Instagram, is the key to ensuring the success [

Discussion
Educational, health and social agents must be aware of the dependence that citizens have on the capitalism of social platforms [35] and how their identity is con being sold in the form of algorithms [36]. Influencers in the post-digital era use their to attract followers, engage and make them consume the products and services of i moting brands. This whole network of influencing marketing [37,38], which is dev from social networks such as Instagram, is the key to ensuring the success [

Discussion
Educational, health and social agents must be aware of the dependence that you citizens have on the capitalism of social platforms [35] and how their identity is constan being sold in the form of algorithms [36]. Influencers in the post-digital era use their im to attract followers, engage and make them consume the products and services of its p moting brands. This whole network of influencing marketing [37,38], which is develop from social networks such as Instagram, is the key to ensuring the success [

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [

Discussion
Educational, health and social agents must be aware of the depende citizens have on the capitalism of social platforms [35] and how their ident being sold in the form of algorithms [36]. Influencers in the post-digital era to attract followers, engage and make them consume the products and ser moting brands. This whole network of influencing marketing [

Discussion
Educational, health and social agents must be aware of the dependence citizens have on the capitalism of social platforms [35] and how their identity is being sold in the form of algorithms [36]. Influencers in the post-digital era use t to attract followers, engage and make them consume the products and services moting brands. This whole network of influencing marketing [37,38], which is

Discussion
Educational, health and social agents must be aware of the dependence that citizens have on the capitalism of social platforms [35] and how their identity is con being sold in the form of algorithms [36]. Influencers in the post-digital era use their to attract followers, engage and make them consume the products and services of i moting brands. This whole network of influencing marketing [37,38], which is dev

Discussion
Educational, health and social agents must be aware of the dependence that you citizens have on the capitalism of social platforms [35] and how their identity is constan being sold in the form of algorithms [36]. Influencers in the post-digital era use their ima to attract followers, engage and make them consume the products and services of its p moting brands. This whole network of influencing marketing [37,38]

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed From the overall assessment we made of content generated by the selected Realfooders, we observed that the first approach of their profiles is clearly to share recipes, food and the creation of dishes considered by them as "healthy." In the case of the influencers with most followers, we observed that the posting trend changes at the same time as its impact increased, moving away from long texts in their posts to publishing in their profiles advertising posts with great motivational and persuasive content and selling products related to different brands using marketing with slogans, audio-visual productions, images and other types of illustrations that awaken the interest of consumers. From this perspective, other research lines are opened from the field of health for assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns".

Discussion
Educational, health and social agents must be aware of the dependence that young citizens have on the capitalism of social platforms [35] and how their identity is constantly being sold in the form of algorithms [36]. Influencers in the post-digital era use their image to attract followers, engage and make them consume the products and services of its promoting brands. This whole network of influencing marketing [37,38], which is developed from social networks such as Instagram, is the key to ensuring the success [39] and the acquisition of economic benefits [40] of these opinion leaders and creators of the social imaginary [41]. This study on Realfooders support previous findings pointing out that social networks and their connections expose people to dishonest, aggressive, altruistic and collaborative attitudes at the same time, all of them supported and transmitted through connections [42]. On the other hand, studies that highlights the influence of networks on behaviours directly related to health, such as the tendency to obesity [3], found that the most popular network actors are more influential in the tendency to smoke [12].
In our research, we were able to verify how the selected Realfooders concentrate their followers in Spain and Spanish-speaking countries and only two of them are positioned in the United States. In Spain, the cities with the largest number of followers are Madrid, Barcelona and Valencia, followed by Seville, Malaga, Huelva and Granada. Other cities stand out at the international level, such as Buenos Aires, Santiago and Mexico City, in which are Blanca Nutri in the former two and Fit_happy_sisters in the latter ones. The divergence in the gender ratio of the audiences can be partially explained by the influencer's interests since they are less related with the interests and motivations of the male audience. Hence, these influencers are strongly positioned among women between 18-24 and 35-44 years old. These followers have common interests related to body worship (clothes, healthy food, diets, nutrition, fitness, etc.) and other recreational interests (friendship, photography, travel, etc.).
The credibility of influencers has been measured by the degree of interaction they achieve from their publications. An interesting point is that followers tend to interact less (make fewer comments), the more followers the influencer has. It is not possible to reach a conclusion about the causes of this fact, since there are numerous variables that may be influencing this behaviour, from the perception, by followers, that the influencer is obtaining economic benefits and, therefore, their credibility decreases [31], individual differences [26] or, among other reasons, quality of content, originality, creativity and uniqueness, characteristics highlighted as fundamental to be an opinion leader on Instagram [32].
The level of credibility of the Realfooders increases as the number of interactions and followers increases. Our study observed a trend in published content, the impact of which increases when highly motivational and persuasive content is included, using advertising marketing that generates excitement and interest on the part of the consumers.
Nutrition is a multidisciplinary science and therefore, it is a field shared between doctors, nurses, veterinarians, biochemists, biologists, etc. Hence, it is relevant to highlight that the purposes and interests of each group are different, so it is necessary to differentiate between scientific evidence and marketing, or between patient and consumer, for example.
Among the posts analysed related to the breakfasts, we observed some dangerous statements or recommendations made by Realfooders, for example, in the case of the intermittent fasting. Studies confirm that 5-8% of one's weight can be lost between 3-6 months; however, weight loss can be much less than these values. Intermittent fasting is very inflexible, which can prevent one from developing routines and generates a risk of self-sabotage [43,44]. Besides, a false and dangerous message is spread. It is stated that after fasting for a few days, people can eat any food, as in the case of a weight-loss diet. These claims could be classified as "fattening training", since Realfooders disregard here that what is required to lose weight is following general health recommendations and developing healthy habits with suitable eating patterns according to the body characteristics of each person. In conclusion, there is no scientific evidence to support that permanent weight loss can be achieved through intermittent fasting.
On the other hand, from the analysis of Realfooders' posts, it was observed that they are based on fad diets and advertise trendy food or brand-products as the unique form for the assimilation of nutrients which are already present in any healthy diet. Moreover, some posts include narcissistic self-promotion, criticism without scientific evidence and promoting products without a clear nutritional basis.
Realfooders' objective of promoting healthy eating habits exhibits several challenges. The first one is the current share (24%) of young people (between 13 and 24 years old) in the Influencer's audience. According to the World Health Organization (WHO), 39% of adults over 18 years old (39% men and 40% women) were overweight. The audiences' gender ratio of Spanish Realfooders shows that on average less than 18% of the audience is male. These figures suggest an opportunity to design strategies to increase the penetration on this audience.
Educational, health and social agents must be committed to social transformation through teaching health education for developing a citizenry that "is endowed with action, therefore, it is an active agent, builder and transformer of the environment in which it develops and lives" [45] pp. 46. This type of social dynamic implies a reflexive awareness [46,47] for mobilization [48], in which people become aware of social problems and develop collective solidarity through health literacy for avoiding the manipulation and inadequate use of information.
For these reasons, it is necessary to improve the regulation of information published on social networks for helping citizens to distinguish which come from food experts and which come from untrained people in the field of health and nutrition. In addition, it is required to promote formal and informal health education for training consumers to make decisions based on verified knowledge.

Conclusions
Social networks are social spaces where multiple topics intertwine. In fact, it has been observed that Instagram expose users to information related with healthy habits from different perspectives based on unverified and unfounded information, such as free protein and hyper protein diets or other influencers that promote food supplements at all costs.
Realfooders establish strong or weak links with other Instagram users. In their networks, they spread not only information, but also thoughts, ideas and emotions, which exert social influence on several degrees depending on their popularity with a stronger effect on the behaviour of the younger population.
Realfooders have taken advantage of this digital opportunity and have used Instagram to become influencers on the life of young citizens. When these influencers post false or unverified information, they can lead people to develop unhealthy behaviours. Obesity, eating disorders or unhealthy eating habits are the new challenges that health education must face.
However, the influence on the behaviour of users of social networks is a very complex area that needs to be addressed from different approaches. The socialization process involves a set of social variables (such as cohesion and affiliation processes), cognitive variables (collective intelligence, critical and reflective thinking) and emotional influence processes [42]. Critical thinking is a basic ability to discriminate false information from that which is not, to detect and manage social problems efficiently through a reflective process and adequate socialization and communication that facilitate the construction of knowledge [49]. And it is here where education plays a major role. In this article, health literacy and the development of critical thinking are the proposed strategies to face this challenge. A critical attitude towards influencers is a way to avoid the development of risky behaviours related to food. This educational process will allow the followers of Realfooders, as well as citizens in general, to develop processes of interaction and reciprocal communication, generate influences, feelings of affiliation and cohesion and forge healthy hyperconnected networks that together shape a safer digital society.
The study was based on the analysis of Spanish accounts, so in order to generalize the results obtained, it is convenient to replicate it with a wider sample of international Instagram accounts of Realfooders.
As a result of this research, new questions have arisen to develop subsequent studies such as: What network structure do the Realfooders form with their followers? Is there a relation between strategic positions in the network and the change of perceptions and/or behaviour? Therefore, identification of the structure of generated networks and calculation of the distance between Realfooders and their followers required to influence them effectively are tasks to address in future studies. From this perspective, other research lines are opened for the field of health, for example, assessing if Realfooders offer menus that are typical of marketing influence and if they provide a suitable nutrition to those that follow these "dietary patterns".
We are able to verify the urgent need to educate adolescents and young people on health topics for developing a critical thinking and attitude towards the content produced by Realfooders. We also highlight the positive role that these influencers can have in health education, as intermediate leaders, if their messages are in line with the parameters established by the World Health Organization (WHO). From the educational, health and social agents, a process of health literacy should be promoted, avoiding the tendency to fall into diseases and the obsession for healthy food that causes the loss of an optimal state of health.

Data Availability Statement:
No new data were created or analyzed in this study. Data sharing is nos applicable to this article.