SERBIA AND THE FOURTH INDUSTRIAL REVOLUTION

Today the categories: technological innovation, productivity growth, changes in production organization, market liberalization, the changed role and importance of the state and consumerism, which has become the dominant cultural pattern, are increasingly being questioned. Taken together or individually, these categories have been celebrated over the past decades as an expression of the freedom that has been imposed as a fundamental value and measure of human progress. Since then, centuries have passed, and here we are in an era called the "Fourth Industrial Revolution." Serbia is well known to have missed two technological revolutions in the past almost three decades and would finally have to join the fourth. The transition to Industry 4.0, i.e. the complete digitization of complete industrial production, is a chance for faster economic growth, further dynamic export growth and job creation. The silent digital revolution is, therefore, underway in Serbia today, and it is closely watching this


ISSN: 2668-0416
Thoth Publishing House 14 the full formation of production relations, the Fourth Scientific and Technological Revolution means the beginning of a new one in these relations -the beginning of the arrival of a new and richer society, a new civilization. The fourth industrial revolution creates the material basis for the development of society on a new basis -on the system of sustainable development. It, therefore, represents the material basis for the development of new production relationships, which are the global socioeconomic framework in which the present-day world, the world of sustainable development, is developing. But on a journey in the future by the train of the Fourth Industrial Revolution, the Serbian economy cannot start without academia and the state, because it does not suffer deliberation and indecision, and whoever does not join it will disappear from the market map of the world.
In order for Serbia to embark on the train of the technological future, also known as Industry 4.0, it is imperative that all of our businesses digitally transform important areas of their business: design, production, marketing, management, sales ... Because only those companies that follow innovate and have creative management teams, modern and automated manufacturing, upgraded with applications designed for potential power buyers on the train of the Fourth Industrial Revolution to count in a decent place. And a survey conducted in June 2018 by the Serbian Chamber of Commerce found that 60 percent of small and medium-sized businesses have no plans for digital transformation, nor do they understand why something would be useful. Such companies, however, make up 99 percent of the Serbian economy, which has led to: *The first step is to organize training for digital consultants, so that twenty-five of them, who have received certificates, will help SMEs across Serbia in the digital transformation of their businesses. This creates the initial conditions for digitalization to enter the business of these companies.
*The second step is that the Government of Serbia, together with the Chamber of Commerce in 2019, will start a new program that will identify a part of the economy -the industrial sector, which will extend to a larger number of small and medium-sized enterprises (the areas estimated to have the greatest potential to encourage economic development and then channel research and innovation). This is a higher stage in the implementation of new technologies (services: e-business, e-signature, e-banking…).
Each technological revolution is a new train, and Serbia has missed the previous one and it is not worth chasing after it, because it is faster than us. The new one, which represents the Fourth Industrial Revolution, we can wait at and board the station. The fact that we have only 500-600 robots today, and with about that many experts working on them, should not make us sad for the past, when our industry was developed and when more workers worked in this sector. During the 1980s Serbian industry designed and manufactured industrial robots, and numerically ran machines were mass exported around the world, including markets such as USA and Germany, which indicates that currently we are in a state of technological disrepair as well as unused opportunities. We do not need the traditional industry today, but rather we need to promote a new business model in order to be more attractive to competitors from other parts of the world to invest here. So any country, including Serbia, can skip the technological gap, and what we need is a well-packed promotional package to successfully introduce ourselves to the world. Otherwise, it should always be emphasized, Serbia has a much better human potential than we acknowledge and recognize; there are so many successful and smart people. Understandably, this should be the job of promoting everyone who regularly contacts the outside world: Ministry of Foreign Affairs, Trade, Chamber and others. In this regard, it is necessary to focus on several sectors: the start-up fund in business, communication technology, agriculture, automotive, mining and energy. Money is often not the most important. It is important for young people with innovative ideas to have enough passion to realize them. If there is not enough money in the state one should look for it elsewhere. Funds for innovative projects can be found in the Silicon Valley. Also, one can find funding in China to invest in new technologies. One should not expect the funds to appear out of nowhere. It is necessary for the entrepreneurs, the academy and the state to form a sort of operation group with the task of connecting young people with those who have funds to invest.
Serbia as a small country should change its behavior. We are as great as Singapore and, if that country could do what it did, it is up to us to focus and succeed. Otherwise, about 45,000,000 people in the IT sector are currently hired in Serbia, working on software for a variety of needs: from agriculture to medicine, as well as applications from many companies. Many of them are engaged in the development centers of the world's leading technology companies, including: Microsoft, IBM and Intel, which are already established in Serbia or have licensed services to local companies. Foreign capital has been behaving reserved since the start of the crisis in 2008, and given that there is still no significant economic recovery in Europe, investors are hesitant to invest.
But the crisis should not be an obstacle to our development. Namely, Serbia and its educational system must be brought closer to the economy. It is very important for students to spend as much time as possible in companies, especially in small and medium-sized companies, as they are the key to future economic development. In this regard, the 2017 initiative to launch IT retraining programs for both the unemployed and those without IT background proved successful. Currently, Serbia is lacking 15,000 IT experts, however with support, overall effects in this field could be much better, which would be visible in greater export and greater production of value in the IT field.
It is the trends that keep us going and forcing us to change. The new challenges and similar innovations brought by the digital age, contemporary needs and consumer habits must already be answered by the traditional industry. Otherwise, startup companies with their innovative solutions have a serious potential to take away a large chunk of the market cake.
Key changes will come by transforming big companies in the future, as the world changes, so do habits, needs, and even consumer expectations. The way business communicates today is also changing.

Conclusion
There have been many argumentative examples from which the contours of future business can be clearly recognized, which will exclusively acknowledge the consumption of "gray matter" and the overall achievement of science and cumulative knowledge. Our country has the same chances as other countries in the world, especially since we have enormous scientific and professional potential, which should be integrated and integrated into a single information system, which would then register where what is done in science and where it is done. One of the solutions of further development is the establishment of a "core of knowledge" in which most of Serbia's scientific potential will be concentrated. It does not matter where it will be located, because the real scientist does not even ask such a question. The only knowledge he does not know: borders, customs and various other obstacles, so for the first time it could be university centers such as Belgrade, Nis, Novi Sad and Kragujevac.