MAINTAINING LOCAL LANGUAGE SUSTAINABILITY IN THE GLOBAL COMMUNICATION ERA

Globalization is identical with changes in all sociocultural aspects of human life, including languages. The use of local language as a medium of communication shifted by national language and English. Local language seems to be a rare item, as it is not easy to find parents teach local language to their children in the family. Attempts to maintain the local language sustainability never stop. One of the efforts is through writing. A number of writers in Bandung create their writings in Sundanese, although the readers are few. This study aims to reveal the motives of 8 writers produce writing in Sundanese and how their efforts to keep generating ideas for their writing. Based on the qualitative-phenomenology method used, this study reveals, the motives of the writers to produce works in Sundanese is the idealism as individuals born and raised in the Sundanese society. They feel they have a responsibility to maintain the existence of Sundanese in the community of native speakers. To keep writing on, they do not rely on personal experience as the idea. They also made an adaptation to the information technology by using social media to spread Sundanese language writings broadly.


Introduction
Globalization identical with changes in all aspects of human life, including in languages usage. Local language as a medium of communication in local community is no longer dominant, because it is displaced by Bahasa Indonesia and English. Local language becomes a rare item, since parents rarely teach local language to their children in the family. The local language print media is slowly fading because of the readership getting fewer. Change is a necessity and can not be avoided. The problem is how local communities are able to adapt to these changes, in order to survive the stream of global communication, which comes through a variety of Internet-based media. Attempts to maintain the local language sustainability never stops. One of them is done by writing.
A number of writers in Bandung still writing in Sundanese, although the readers are few.
According to Larry L. Barker (1984: 22-23), one of language function is for transmitting information. As a means of information transmission, language has the ability of passing time, by connecting past, present, and future to enable the continuity of our culture and traditions. Without language, humans are cannot exchange information and may not present all objects. These function used by a number of writers in Bandung City to preserve bahasa Sunda, a language that is used by more than 27 million people Sundanese and is the second most common language users in Indonesia after Javanese. (Kompas Jawa Barat, 5 April 2008).
Preservation efforts continue to be done, because of concerns decreased number of Sundanese speakers, due to the influence of the development of information technology, which erodes the love of the local language. In Sundanese, 40% of West Java people This paper will reveal the experience of Sundanese writers in preserving the Sundanese language through writing. What is their motive to produce works in Sundanese as an effort to maintain the Sundanese language as one of the communication media and how the writers of Sunda interpreted their efforts.

Methods
This research used qualitative method with phenomenology approach, because the main object of this research is the experience of Sundanese writers in using writing as a media of preservation of Sundanese culture. The subject of this study is Sundanese writers who works in pouring his mind through the paper about kasundaan that is disseminated through printed mass media (newspapers, magazines) and books, to be known and understood by the readers. With dissemination, the paper is expected to help preserve Sundanese culture as an asset of the nation's heritage.
According to Bogdan and Taylor in Moleong (2006: 4), qualitative methodology is a research procedure that produces descriptive data in the form of written or oral words of the people and behavior observed. The Oxford Dictionary (Kuswarno, 1998: 1) defines phenomenology as a science of phenomena as dictinct from that of the nature of being, or an approach that concentrates on the study of conciousness and the objects of direct experience. In other words, phenomenology studies the phenomena that appear before us and how they appear. According to Moleong (2006: 14), qualitative research with phenomenology approach is a study of consciousness from one's principal perspective through the disclosure of subjective experience or phenomenological experience related to an object. Qualitative research with phenomenological approach, as Polkinghorne said in Creswell (1998: 51-52), "A phenomenological study describes the meaning of lived experience for several individuals abaut a concept or thphenomenon. Phenomenologist explore the structure of conciousness in human experience". This study located in Bandung where the writers usually stayed. Location selection is base on the ease of researcher to communicate face-to-face with the informants, as recommended by Creswell (1998: 122), "Because of the in-depth nature of extensive and multiple interviews with participants, it is convenient for the researcher to obtain people who are easily accessible… The access issue is limited to finding, individuals who have experienced the phenomenon and gaining their permission to be studied"

Sundanese Writers Motives
Motives are often interpreted as the condition of a person to achieve a satisfaction or achieve a goal, or it can also be said as a force that encourages someone to do something (Effendy, 2003: 51). In the study of phenomenology, Alfred Schutz mentions the existence of two types of motives, namely in order-to-motive, which refers to the future. This motive contains future-oriented intentions, plans, hopes, interests, and so on. The next motive is because-motive, which oriented in the past, because it relates to past experiences. This motive is needed to understand the meaning of Sundanese writers existence in preservation of Sundanese language. According to Max Weber (in Basrowi and Sukidin, 2004), understanding the motive and meaning of human action must be related to the goal. The action of an individual is a subjective action that refers to a purpose motive (in order to motive).
Motive of informants to do preservation of Sundanese culture based on idealism to love and proud being Sundanese. It emerged as an obligation to preserve Sundanese culture in a way of a writer.
"If i look to the money i got, it makes me don't want to write. But, there is an idealism as a Sundanese who does not want the language to die.. " (Aam Amilia) "Despite the humor, I had an idealism in the first place to make people, parents, teenagers and children love Basa Sunda. "(Taufik Faturohman) "If we abandon it because it can not bring anything materially, it is extinct already. So, it works for me to extend the functions of Sundanese especially in the form of writing " (Dadan Sutisna) Reading habits influenced by the family and social environment also contribute to the desire of preserving Sundanese language. Their reading habit settles and raises the informants desire to express their feelings and thoughts about the things they see and understand in writing.

Meaning Construction of Writer as Sundanese Language Preservator
Meaning construction of Sundanese writers is based on the ability of informants to understand their existence in the world of authorship of the experience with his environment and his position in the environment. Each individual will interpret their involvement differently. Husserl (in Kuswarno, 2009: 45) explains that the meaning we give to an object is influenced by the empathy we have toward others because we tend to compare our experiences with the experiences of others. Therefore, an intersubjective factor also plays a major role in the formation of meaning.
According to Berger & Luckmann (1990, 28-35), daily life presents itself as a reality interpreted by humans and has a subjective meaning as a coherent world. The reality of everyday life presents itself to the individual as an intersubjective world, a world inhabited by others. Husserl (in Kuswarno, 2009: 41 & 45) explains that to create the meaning there must be cooperation between "I" and the world outside of "I", because even though Husserl believes that the reflection intuitive process occurs due to ego and superego factors, it does not reject the intersubjective factor at all which also plays a major role in the formation of meaning.
Based on Sundanese writers efforts in preserving Sundanese culture, the meaning of Sundanese writers existence as cultural preservers is divided into two types, namely the heir of Sundanese culture and the Sundanese cultural developer. As the heir of

Conclusion
The gait of Sundanese writers who consistently write about kasundaan in Sundanese, Bahasa Indonesia and English, is a form of idealism as the Sundanese person to contribute to their culture to survive in the midst of the times development, which shifts the Sundanese culture with a more global culture. Idealism grew because of environmental influences and experiences passed by Sundanese writers. The message delivery of Sundanese writers as cultural preserver tailored to their habits and abilities to pour their thoughts and feelings into a form they feel appropriate and comfortable to live in. Through this idealism, the authors hoping that Sundanese culture, including language, will sustain in its various forms, even widely known and recognized as a cultural heritage that needs to be preserved.