THE EFFECT OF TOURIST OBJECTIVE PHOTOS OF TOURIST FESTIVAL ON SPORT TOURISM (ASIAN GAMES) IN PALEMBANG, INDONESIA

Globalization flows and today's technology and information growth have a significant effect on tourism development. Transportation is also highly influential in Indonesia's growth in tourism, which has an effect on the ease with which potential tourists can search as broadly as possible for information about locations, tourist destinations, tourist objects to be visited using whatever form of transport is available. The city of Palembang is the capital of the province of South Sumatra and the second largest city in Sumatra after Medan. The city of Palembang is also known as Venice of the East in the Western world. The city of Palembang is also known as “Venice of the East” in the Western world. The town of Palembang is generally sometimes referred to as the town of Pempek, but there are several locations that can be visited as well as tourist artifacts in the town. The city of Palembang is also known as Venice of the East in the Western world ("Venice of the East"). The town of Palembang is generally sometimes referred to as the town of Pempek, but there are several locations that can be visited as well as tourist artifacts in the town. Palembang City itself is the oldest city in Indonesia based on the Kedukan Bukit Inscription, a legacy from the Sriwijaya empire, with an age of 1382 when viewed. The city of Palembang today is the hub of the government of the Sriwijaya Kingdom. This research using The history of Palembang, which at that time was the capital of the largest maritime Buddhist kingdom in Southeast Asia, the Srivijaya Empire, which in the 9th century ruled the archipelago and the Malay Peninsula, also made this town known as Bumi Sriwijaya. The town of Palembang is generally sometimes referred to as the town of Pempek, but there are several locations that can be visited as well as tourist artifacts in the town. Palembang City itself is the oldest city in Indonesia based on the Kedukan Bukit Inscription, a legacy from the Sriwijaya empire, with an age of 1382 when viewed. The city of Palembang today is the center of the government of the Kingdom of Sriwijaya. Palembang City has many selling points in the world of tourism, according to Ismail (2012). The numerous tourist destinations on offer are deeply rooted in history, beginning with the heritage of art, music, historical locations, and culinary tours that Indonesians and foreigners are very popular for. Finally this study explores and analyzes the effect on the picture of Palembang City Tourism Objectives of the Tourism Sports Festival as seen from the Evaluation Map and SWOT review of the 18th ASEAN Sports Festival 2018 in Palembang City, Indonesia and could be


INTRODUCTION
Indonesia has different kinds of tourism potential, both natural tourism and cultural tourism. Indonesia has different ethnic groups, traditions and cultures due to Indonesia's geographical position as a tropical country that produces natural beauty and animals. With a very large area x and beautiful tourism objects, especially marine tourism objects, the charm of Indonesian nature. The river tourism sector is one of the sectors on which people in coastal areas or river basins can rely, where these tourist artifacts can enhance the well-being and national growth of people. tourism is an integral part of national development which is carried out in a systematic planned, integrated, sustainable and responsible manner, while at the same time providing for the protection of religious values, communitybased culture, environmental sustainability and quality, as well as the protection of religious values, community-based culture, environmental sustainability and quality.
Palembang City deserves to be one of the cities that the tourism sector may claim has a high selling value. Palembang is the capital of the Province of South Sumatra. Geographically, the Musi River divides Palembang City into two parts, namely opposite Ilir in the north and opposite the ulu in the south. There is an Ampera bridge in the center of these two regions, which is an icon of Palembang Region. This provides Palembang City with many advantages, so that the City Government aims to exploit the existing capacity for tourism to enhance the welfare of Palembang City's citizens.
When properly handled, the tourism sector may become an unexpected economic power. The packaging in the tourism presentation must also look enticing and look different. It must be elegantly packaged with the highlighted benefits and branding of an area. The effect of the great economic growth in Indonesia is very clear, as demonstrated by the expansion of international tourism coming to Indonesia in very large numbers. A significant economic turnover helps the population's economy expand rapidly. Local governments must be willing, with so Muhammad Juliansyah Putra, Bambang Hermanto , Iwan Sukoco, Suryanto , Bukman Lian, Zulkifli Harahap, (2021) The Effect of Tourist Objective Photos of Tourist Festival on Sport Tourism (Asian Games) In Palembang, Indonesia 352 | Halaman Olahraga Nusantara copyright@Muhammad Juliansyah Putra many visitors, to provide sufficient facilities and amenities to promote the growth of tourism. The government has made numerous concrete steps in its efforts to grow tourism in Indonesia, but the government still faces several obstacles.
Infrastructure, communications and transportation are the principal obstacles.
Another thing that may impede tourism, apart from these two factors, is the quality of Indonesian tourism products that are still not produced according to market demand.
As reported by (Muljadi, 2012) stakeholders who can take part in tourism development other than the government are the community that Indonesian tourism is targeted at individuals, people and people, so that the core strength of Indonesian tourism is in the hands of people or it is called community-based tourism "In line with this the excerpt from the article entitled "The Role of Higher Education in Promoting Tourism Growth" also explains that It takes cooperation from the five key tourism stakeholders called pentahelix, namely academics, business people, government, society and media, to establish a positive development of the tourism sector. In 2019, In 2019, the government itself set a national target, namely the visit of 20 million international tourists with foreign exchange earnings of IDR 280 trillion, the travel of 275 million domestic tourists, an eight percent contribution to GDP, the development of 13 million jobs and the competitiveness of Indonesian tourism. To achieve this goal, out of 10 priority programs, the Ministry of Tourism has identified three major programs, namely digital tourism, tourist village homestays, and air connectivity. Arief Yahya said the role of academics in the production of human capital for tourism is no less significant (HR). To become a government partner to follow up on the ASEAN Mutual Recognition Agreement (MRA) as a mutual agreement on the adoption of qualification requirements for tourism professionalism between ASEAN countries (Purnama, 2019), the role of tourism education is currently required. This allows tourists to compare each tourist attraction, resulting in tourist satisfaction or disappointment. Satisfied tourists will build a supportive attitude towards these tourist items, one of which is within a certain amount of time, through endorsing tourist objects or making repeat visits.
In his study, (Suzan, 2012) howed that a good picture of a destination would help visitors feel more happy. He also clarified that it is possible that visitors who regard a destination's reputation positively are able to come back and suggest destinations to others (Okilanda et al., 2021). His analysis also indicates that happiness has a positive effect on post-visiting behavior. The tourist experience element also plays an important role in retaining interest in revisiting, apart from the destination picture. Where the interest in tourism again can be impacted either directly or indirectly by the relative importance of visitors in tourism destinations by the tourist experience factor itself.

Previous Research Studies
This paper would concentrate on two-way objective cooperation of partners, systematically framed in a traditional matrix of partnerships, reflecting its theoretical contribution. A partnership matrix was created by a panel of experts from academia, practice and the public sector with the goal of disseminating different ways of cooperation between stakeholders, aimed at collectively increasing the right balance required for sustainable tourism growth. Hunziker and Professor Kraff of Switzerland, "Tourism is the total relationship and the phenomenon linked with the stay of a foreigner at a locality, provided that they do not settle there to exercise a major, permanent or temporary remunerated activity" Which implies that tourism is an overall relationship and phenomenon associated with foreigners living in a region given that they do not settle there for schooling, permanent or temporary activities paid for.
The identification of factors can pave the way of resolving the barriers of women to make them involved in tourism industry. This research can entail human resource development consisting of male and female in the potential tourism business in Bangladesh. Some effective steps are essential to eradicate the negative situations and factors. If government, educational organizations which are offering hospitality education, industry personnel all work as a combined force then the tourism and hospitality sector will boom soon.

Assesment / Evaluation
In general, (Dunn, 2014) notes that the idea of assessment can be equated with evaluation, assignment of numbers and tests that state efforts in terms of value units to assess policy outcomes. In policy formulation, assessment performs a variety of major roles. Evaluations provide accurate statistics on policy results first and foremost. In this case, the assessment shows the degree to which those aims and objectives have been achieved; the second evaluation also leads to the classification and critique of the principles behind the objectives or objectives; and the third evaluation contributes to the implementation of other policy research approaches, including the formulation of problems and Program Change Guidelines.
Centered on this understanding, there are a range of tasks in the assessment that aim to determine the direction of execution of an action and also as an attempt to evaluate the benefits of a program. "Evaluation is an organic function of administration from the latter, which is a process of expenditure and comparisons of work results that are actually achieved with the results that should be achieved" (Siagian, 2013) says. Too often, corporations also one of solutions to increase the level of competitiveness of their products, increase market capitalization, or create an effective mechanism of production activity  In the world of today, significant change and globalization require new types of leadership that help organizations achieve their goals and improve their ability. Such leaders who cultivate development, create new ideas, empower and encourage their employees are more responsible for them. They take advantage of the sustainability and success drivers of their companies (Akkaya & Tabak, 2020) It also means that new leadership concept achieve to improve the assessment process to reach organization goals.
On the basis of these three concepts, it can be inferred that assessment is an attempt to critically evaluate and attach importance to the consequences of the Muhammad Juliansyah Putra, Bambang Hermanto , Iwan Sukoco, Suryanto , Bukman Lian, Zulkifli Harahap, (2021) The Effect of Tourist Objective Photos of Tourist Festival on Sport Tourism (Asian Games) In Palembang, Indonesia 357 | Halaman Olahraga Nusantara copyright@Muhammad Juliansyah Putra previously scheduled task execution. Evaluation can also be used to determine whether the conduct of an action is in line with what was originally intended or not, whether it is not completed, where the weaknesses in the project are such that it can be completely repaired or even halted later. The Joint Committee, meanwhile, maintains that assessment is a formal or frequent analysis of the advantages or uses of an entity (Tayibnapis, 2008). In line with these findings, it is also determined that a feature of strategic management of innovation processes in enterprises is to evaluate the performance indicators of the enterprises.
It may be inferred from the aforementioned opinion that product evaluation is an examination carried out in order to see a program's accomplishment / performance in achieving predetermined objectives. The CIPP evaluation model is more detailed than other evaluation models, according to Eko Putro Widoyoko, since the evaluation object is not just data, but also meaning, feedback, method, and outcomes are included. The beauty of this model is that the decision-making instrument (decision) on the preparation and execution of a program is related to each type of examination. At each evaluation stage, the benefits of the CIPP model include a detailed evaluation format, namely the context, input, method, and product stages.

Tourism in Sports
Sport-as-play is typically related to the actions of active visitors (participating in athletics) in sports tourism, whereas sports tournaments are usually linked to sportas-play (watching sports). Sport-as-competition and sport-as-play are valid means of conceptualizing sporting practices that we generally think of as games, Ritchie and Adair concluded. Sport is said to be a product of tourism (Ritchie, 2008)

Image Destination
According to Madden et al. (2016), "destination image is a concept as the expression of all objectives knowledge, prejudices, imagination and emotional thoughts of an individual or group about a particular location" which implies that objective knowledge, bias, imagination and thoughts are the destination image. Evaluation. The aim of performing this stakeholder analysis is to establish a pattern of collaboration for the effectiveness of the evacuation to be carried out between the stakeholders involved in this study.

Tourism (Sport Tourism) in Indonesia
The growth of tourism is profoundly influenced by the flow of globalization and the development of technologies and information today. Transportation is also highly influential in Indonesia's growth in tourism, and has an effect on the ease with which prospective visitors can search as broadly as possible for information about locations, tourist attractions, tourist items to be visited using whatever mode of transport is available. The tourism industry accounts for 7 percent of overall world exports, or equivalent to US$ 1.4 trillion, and the tourism sector also contributes 10 percent to the growth in GDP worldwide, with as many as 1,235 million tourists traveling around the world (UNWTO, 2017, p. 4-5). There are also promising developments in Indonesia and the growth of tourism around the world.
Where the tourism sector was ranked second in foreign exchange contributions to Air humidity ranges from 75 -89% with an average solar radiation of 45%. The land topography is relatively flat and low. Only a small part of the City area has the land located in a rather high place, namely in the northern part of the City.
The Sport Tourism industry is a service industry, and is therefore highly influenced by the quality of services provided. Service quality has been suggested as a key concept for organizations; because research has shown that it is directly related to customer retention rates, and higher profits for the organization. Sport tourism has become a profitable market considering the potential destinations in the world and the diversity of sports. As an economic driver, this sector is developing and managers will start to take advantage of this area, especially because of its contribution to regional development. With the rise of sporting events (such as the

Palembang City
The implementation of the Tourism Sports Festival in Palembang City on an international scale has a major influence on several other fields, such as the holding of the 18th Asian Games in 2018 (18 August to 02 September 2018) which was held in Jakarta and Palembang has great benefits for the economic sector , transportation and other sectors, especially in the tourism sector, this can be seen from the following data: 2. Evaluation of Input.
The input assessment includes plans or strategies for the development of tourism sports programs, the availability of guides for recreational sports and tourism sports, and the availability of budgets for tourism development programs  can come and visit the city. Palembang. Then it is also clear that the essence of sports, achievements immediately speak about tourism and accomplishments, now at the national or international level later, there will be an assessment of the best tourism that will be rewarded, which will have an effect on the election of Palembang City in the Indonesia Tourism Charm SAPTA Award 2019, namely 1st place for 2 categories, namely the Tourism Promotion.

CONCLUSION
The challenge to the activities of this festival is due to the fact that human resources are already poor and uneven, and it is important to provide feedback or socialization later on initiatives and activity plans that will be carried out on a wide scale, both (national and international). In order to have a familiar spirit in leading visitors who attend and engage in the sports festival and visits to tourism attractions in Palembang District, tour guides have to be able to learn foreign languages and regional languages.