Abstract
References
- AKAR, Erkan, (2011). Sosyal Medya Pazarlaması, İkinci Basım, Ankara: Efil Yayınevi.Altstiel, T., & Grow, J. (2015). Advertising creative: Strategy, copy, and design. Sage Publications.ALTUNIŞIK, R., ÇOŞKUN, R., YILDIRIM, E. ve BAYRAKTAROĞLU, S. (2010). Sosyal Bilimlerde Araştırma Yöntemleri . 6.Baskı, Sakarya: Sakarya Kitabevi.BİBER, Ayhan, (2000). “Küreselleşen Dünyada Gelişen İnternet ve Halkla İlişkiler”, İletişim Dergisi, Sayı:8. Bhattacharyya, M., & Chatterjee, U. (2016). A study on people’s concerns on social media analysis for online audience identification and its impact on new media advertising. Amity Journal of Media & Communication Studies, 6(1), 124-130.Blakeman, R. (2014). Nontraditional media in marketing and advertising. SAGE Publications.Jones, J. P. (2002). The ultimate secrets of advertising. Sage Publications: United KingdomKhan, M. A. (2007). Consumer behaviour and advertising management. New Age International: USAKotler, P., & Armstrong, G. (2006). Principles of marketing. Pearson Education: USALanda, R. (2010). Graphic design solutions. Cengage Learning.ÖZGEN, Ebru, (2011). “Halkla İlişkiler ve Yeni Medyanın İşaret Ettiği Sorunlar Üzerine Bir Tartışma”, Global Media Journal, Bahar 2011.TURANCI, Eda ve Selda BULUT (2016). “Neo-Liberalizm ve Sağlık Hizmetlerinin Dönüşümü: Özel Sağlık Sektörünün İletişim Politikaları Üzerine Bir Analiz”, İletişim Kuram ve Araştırma Dergisi, Sayı 43, Güz, ss. 40-63.TÜİK (2018). http://www.tuik.gov.tr/PreTablo.do?alt_id=1028VURAL, Beril ve BAT, Mikail, (2010). “Yeni Bir İletişim Ortamı Olarak Sosyal Medya: Ege Üniversitesi İletişim Fakültesine Yönelik Bir Araştırma”, Journal of Yasar University, 20(5).
THE USE OF TWITTER TO INCREASE THE AWARENESS ON HEALTH ISSUES: AN ANALYSIS THROUGH REPUBLIC OF TURKEY MINISTRY OF HEALTH TWITTER ACCOUNT
Abstract
New media is preffered to use by many different
organizations. Governmental organizations is also one of these which uses the
tools of new media to communicate with their target audience. From this poing the
aim of this research is to explore how the Turkish Ministry of Health use its
Twitter account to create an awareness on health issues. Through purposive
sampling the Twitter account of the Turkish Ministry of Health is analyzed.
Only the public advertisements which are published between 11 July 2018 and 11
October 2018 is chosen. The total numbers of the public ads were 59. The
results indicated that Turkish Ministry
of Health uses twitter in an effective way to communicate with their audience.
The visuals and the messages that they use in their designs are used in a
balanced way and they both supports each other. They do not only create an
awareness on health issues but also try to empathize the importance of blood
donation, vaccines and giving a road to ambulance. So it is possible to say
that they also use public advertisements in order to make a change on
attitudes. Since new media is an important tool, each organization should use
it effectively because its power cannot be underestimated.
Keywords
References
- AKAR, Erkan, (2011). Sosyal Medya Pazarlaması, İkinci Basım, Ankara: Efil Yayınevi.Altstiel, T., & Grow, J. (2015). Advertising creative: Strategy, copy, and design. Sage Publications.ALTUNIŞIK, R., ÇOŞKUN, R., YILDIRIM, E. ve BAYRAKTAROĞLU, S. (2010). Sosyal Bilimlerde Araştırma Yöntemleri . 6.Baskı, Sakarya: Sakarya Kitabevi.BİBER, Ayhan, (2000). “Küreselleşen Dünyada Gelişen İnternet ve Halkla İlişkiler”, İletişim Dergisi, Sayı:8. Bhattacharyya, M., & Chatterjee, U. (2016). A study on people’s concerns on social media analysis for online audience identification and its impact on new media advertising. Amity Journal of Media & Communication Studies, 6(1), 124-130.Blakeman, R. (2014). Nontraditional media in marketing and advertising. SAGE Publications.Jones, J. P. (2002). The ultimate secrets of advertising. Sage Publications: United KingdomKhan, M. A. (2007). Consumer behaviour and advertising management. New Age International: USAKotler, P., & Armstrong, G. (2006). Principles of marketing. Pearson Education: USALanda, R. (2010). Graphic design solutions. Cengage Learning.ÖZGEN, Ebru, (2011). “Halkla İlişkiler ve Yeni Medyanın İşaret Ettiği Sorunlar Üzerine Bir Tartışma”, Global Media Journal, Bahar 2011.TURANCI, Eda ve Selda BULUT (2016). “Neo-Liberalizm ve Sağlık Hizmetlerinin Dönüşümü: Özel Sağlık Sektörünün İletişim Politikaları Üzerine Bir Analiz”, İletişim Kuram ve Araştırma Dergisi, Sayı 43, Güz, ss. 40-63.TÜİK (2018). http://www.tuik.gov.tr/PreTablo.do?alt_id=1028VURAL, Beril ve BAT, Mikail, (2010). “Yeni Bir İletişim Ortamı Olarak Sosyal Medya: Ege Üniversitesi İletişim Fakültesine Yönelik Bir Araştırma”, Journal of Yasar University, 20(5).
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | December 28, 2018 |
| Submission Date | October 22, 2018 |
| Acceptance Date | December 27, 2018 |
| Published in Issue | Year 2018 Volume: 3 Issue: 3 |
