TV and Film production to improve the tourism progress effectively in nowadays, like ”大長今” to Korea, and ”lord of the ring” to Newzealand. This research discusses the application of storytelling strategy method for TV and Film production to promote Taiwan Domestic Tourism.From literature review to develop the storytelling strategy design framework for tourism promote. And examine five advertising films to know the Government Information Office's advertising and marketing strength and weakness. Then implement this framework to develop an animation ”The wish of a well” to verify the feasibility.