In the past several years, the researches of customer relationship management are focused on how to promote customer loyalty and service quality. In banking industry, the service quality of financial consultant and the method of elevating the relationship between customer and financial consultant are important issues. This research is based on the financial consultants' professional role and the relationship selling behavior. Besides, it also probes into the influence that may be caused by selling result and consumer's reaction throughout consumer's relationship quality consciousness. After using the Path Analysis, we found that the bank service supplier could well utilize the concept of role's behavior to strengthen and link up the behavior of various fields, such as efficiency and interpersonal skill and so on and then increased the customer's trust and satisfaction in order to improve the result of selling. The results could point out the revolution direction of banking industry in customer relationship management.