Analysis of the Effect of Brand Image, Tourist Perception, Service Quality Toward Revisit Intention in Recreational Parks in DKI Jakarta

DOI

10.2991/aebmr.k.200915.035How to use a DOI?

Keywords

brand image, tourist perception, service quality, revisit intention

Abstract

The purpose of this study was to determine the effect of brand image, tourist perceptions and service quality toward revisit intention in Taman Rekreasi in DKI Jakarta. This research was conducted in four recreation parks in Jakarta, namely Taman Impian Jaya Ancol, Taman Mini Indonesia Indah, Ragunan Wildlife Park and National Monument. The research method used is a qualitative method which is quantitative with data analysis techniques using regression analysis. The research sample of 498 respondents. This study provides theoretical implications of the revisit intention model that brand image, visitor perception and service quality are factors that support a person to return to visit the same recreational place in a certain period. Managerial implications of this study for park managers to pay attention and be able to manage brand image, visitor perceptions, and service quality to the fullest, so that visitors can re-visit the recreational park repeatedly.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sofia Maulida
AU  - Farida Jasfar
AU  - Mhd Zilal Hamzah
PY  - 2020
DA  - 2020/09/15
TI  - Analysis of the Effect of Brand Image, Tourist Perception, Service Quality Toward Revisit Intention in Recreational Parks in DKI Jakarta
BT  - Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)
PB  - Atlantis Press
SP  - 152
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200915.035
DO  - 10.2991/aebmr.k.200915.035
ID  - Maulida2020
ER  -