Proceedings of the International Conference on Community Empowerment and Engagement (ICCEE 2021)

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Semiotic Analysis of Women’s Representation in the Animated Disney Film Raya and The Last Dragon

Authors
Salsabila Kamila Wardah1, Rina Sari Kusuma2, *
1,2Communication Science Department, Universitas Muhammadiyah Surakarta
*Corresponding author: Email: Rinasari.Kusuma@ums.ac.id
Corresponding Author
Rina Sari Kusuma
Available Online 9 May 2022.
DOI
10.2991/assehr.k.220501.020How to use a DOI?
Keywords
Gender; Media; Semiotics; Women
Abstract

The stereotype inherent in society is that women are vulnerable, inferior, and frequently depend on men. Similar to what is shown by the media, including films, the plot often discredits women in the public sphere, only focuses on domestic work, and does not highlight their competent side. As the largest entertainment industry company globally, Disney is trying to change the image of the traditional gender concept that has been formed previously. One of the films that represent that statement is Raya and The Last Dragon, which tells the story of a woman warrior and a formidable leader. This study aims to examine the representation of women in the animated films Disney Raya and The Last Dragon. This research was descriptive qualitative research with a documentation technique in screen capture as data collection. The sample of this research was scenes that represented women and used the analysis method of Semiotic Theory by Roland Barthes. There are four categorizations, including: (1) Trust in women as leaders; (2) Emphasizing friendship, not romance; (3) the appearance of a formidable Kingdom; and (4) brave women warriors. The study results show that women are represented as strong, dominant, and independent figures in this film, and the element of feminism is moderately presented. Women are no longer shown as inferiors oppressed by patriarchal culture. The traditional gender concept is gradually being forgotten.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference on Community Empowerment and Engagement (ICCEE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 May 2022
ISBN
10.2991/assehr.k.220501.020
ISSN
2352-5398
DOI
10.2991/assehr.k.220501.020How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Salsabila Kamila Wardah
AU  - Rina Sari Kusuma
PY  - 2022
DA  - 2022/05/09
TI  - Semiotic Analysis of Women’s Representation in the Animated Disney Film Raya and The Last Dragon
BT  - Proceedings of the International Conference on Community Empowerment and Engagement (ICCEE 2021)
PB  - Atlantis Press
SP  - 176
EP  - 186
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220501.020
DO  - 10.2991/assehr.k.220501.020
ID  - Wardah2022
ER  -