Baseball is Taiwan's national ball sport, it is developed the earliest and biggest in scale among the domestic numerous exercises. Professional Baseball is a kind of professional exercise; it is also an ornamental service industry of core sport industry. Hence, development of professional exercise needs support and encouragement of the fan. However in accordance to the industrial characteristic, only the teams which utilize sport marketing management can win the fan's support effectively and maintain its competitive advantage. Therefore, it is important to analyze current marketing strategy establishment of each team in order to understand the requirement of customer exploitation. Taking this into consideration, the purpose of this research is to understand the current marketing strategy of each professional baseball team and to provide them suggestion for developing marketing strategy. We take six teams from Chinese Professional Baseball League as our range of study to investigate and conclude their current marketing situation. The methods of this study are the depth interview and the related document analysis. And gather information by questionnaire .The goal of our study is to provide practical information of marketing management for the teams through these results. We hope this research will attract other valuable ideas for the expansion of the athletic exercise and sport industry scholarly research domain.