Strategic implementation of verbs of communication in English business discourse

While language in general functions as an integral part of a compound mechanism of social and interpersonal relations and invariably affects the way this mechanism is built and regulated, English, viewed as a lingua franca, appears most influential in maintaining and customising cooperation in times of globalisation. In the context of complicated political, economic and cultural headwinds, special emphasis is placed on the ability to use language intentionally and efficiently in order to achieve the intended effect while addressing vital professional tasks (Schnurr, 2012; Hurn & Tomalin, 2013; Malyuga & Orlova, 2018). A sensitive matter in this respect has to do with the sociocultural implications of cooperation patterns within a certain society extending to gender, age, role, psychological, professional, and social parameters (see, for example, Covarrubias, 2002; Coates, 2015; Giles & Clair, 2018; Pennycook, 2017).

and inefficient language behaviour, exploring the features of the communicative setting, and looking into the interconnection of communication results and the specific means of expression used to achieve them. This, in turn, generates interest in the study of strategic patterns of communication in business rhetoric (see, for example, Argenti, 2017;Meredith, 2012;Poncini, 2007;Ponomarenko & Malyuga, 2015;Radyuk & Khramchenko, 2014).
Following the ongoing evolution of mass media and information technology, the world is faced with the lack of time resources and information overload, which is why business skills extend, among other things, to efficient time management and productive use of language resources.
One of the key issues of efficient business communication is strategic planning of speech.
While the notions of 'strategy' and 'tactics' are closely interconnected, they are not to be considered interchangeable.
A communicative strategy is implemented through a complex system of verbal and non-verbal means to achieve short-and long-term communicative objectives. A strategy involves understanding the communicative situation in its entirety including its external and internal factors, possible development trajectories, the key communicative aim, and a potential for revaluation and adjustment depending on the context. A strategy in some way resembles a patch board housing a set of interchangeable constituent elements that might be modified or replaced for the purposes of a particular goal. Such modifications or replacements in the course of communication are what Van Dijk (2006) refers to as 'communicative moves', i.e. functional units of action sequence addressing local or global tasks within a single strategy. Thus, a communicative strategy is flexible in that it can change its structure as the parties move towards their communicative aims against the backdrop of changing contextual requirements. The pursuance of communicative goals will also imply creating a certain pragmatic space -the combination of notional and emotional components that, ultimately, inspire a specific response in the recipient's consciousness (Kasper & Kellerman, 2014).
To implement a strategy, one requires a number of tactical options, which inventory expands as a person's communicative experience grows.
Communicative tactics thus refer to a combination of communicative and behavioural patterns implemented at a certain stage of a particular conversation for the benefit of the chosen strategy (Wilson, 2001 (Fellbaum, 1990), VoC differ subject to the nature of the message and the way it is communicated as they typically encode the speaker' intentions (e.g. confess, examine, preach, etc.) or the medium of communication (e.g. fax, e-mail, phone, telex, etc.). VoC have the capacity to promote such implications of the pragmatic-semantic potential which is important in pursuing specific communicative purposes (Rajendran, 2006 • cooperation (encouraging joint activities, providing consistency, success and efficiency); • compromise (resolving differences by means of mutual concessions); • adaptation (only one party sacrifices its interests in favour of the other party); • suspension or exit (neither party makes concessions or imposes views); • challenge or opposition (prevents understanding and harmonious cooperation) (Zeldovich, 2007).
Thus, strategic planning will call for registering the general vector of interaction. A harmonious way to do it lies in implementing 'good' strategies and its tactics, and this study argues that VoC can be instrumental in addressing this challenge.

MATERIALS AND METHODS
The theory of functional linguistics argues that any speech act is based on the speaker-listener interaction. Arutyunova (1999)

STUDY AND RESULTS
VoC act as operators that help implement communicative intentions by distributing 'Imposing an opinion, implicit or explicit threat, encouragement and persuasion, countermotion constitute issues of verbal interrelation of opponents' rhetoric' It is no easier to perform speech activity unilaterally when each communicative action is to be considered, and each speech unit is to be carefully selected as in, for instance, public speeches, addresses, reports and presentations   (Trump, 2016).