Gender-Colored English Neologisms in Cinematic Discourse

The paper dwells upon the study of English neologisms with a gender component in cinematic discourse. The paper considers gender-colored neologisms of the space of cinematic discourse, classified on a semantic basis into neologisms that characterize genres of cinema, participants of cinematic discourse (filmmakers, viewers, actors), the process of creating a film. The research material was the neological units of cinematic discourse with a gender component which were taken from modern English-language online dictionaries, guides, glossaries, social news sites. The paper gives definitions of such notions as “neologism”, “cinematic discourse” and also identifies “distorted” and “fair” gender stereotypes in the composition of the definitions and contextual field of the neologisms under consideration. The presence of a rather large stratum of new terms related to the considered groups which include a gender component indicate the connection between cultural and linguistic aspects of life: new words reflect the changing realities, preferences of people and the relationship of old language forms with new concepts and ideas. Neologisms under study are grouped by gender opposition if there are similar neologisms in meaning but different in gender. Synonymous rows of some gender-coloured neologisms that characterize a certain gender and do not have a “gender opposite” are given. In addition, the authors consider neologisms that are applicable to both sexes simultaneously. In the process of the research, the authors turn to the presence of gender stereotypes in the composition of the neologisms under consideration. The authors distinguish between fair and distorted gender stereotypes. Based on the definitions and contextual field of the considered English neologisms with a gender component of cinematic discourse, it is concluded that there are both fair and distorted gender stereotypes in different neologisms, and fair gender stereotypes prevail over distorted ones.


Introduction
In terms of the degree of influence on the audience, cinema occupies a leading position due to its accessibility, diversity, and extreme proximity to reality.
For a modern person who has adapted to the fast pace of urban life, it is easier to perceive a one and a half to two-hour audio-visual series than to spend effort and time reading a book. Accordingly, films and related elements attract the attention of many scholars.
In a linguistic environment, the complex language of the movie is seen as a special kind of text. In the scientific literature, the relative terms "film discourse", "film text", "film narration", and "film dialogue" are used. In our opinion, cinematic discourse is the most appropriate concept in this series.
The process of adding neologisms is inexhaustible; this phenomenon is determined naturally and historically. In periods of social stability, the processes of language development proceed gradually, and language changes affect individual parts of the system [1].
Individual and collective picture of the world are constructed using language tools. Analyzing the choice of these means of modern social interaction, we can make a conclusion about their gender marking [2].
The gender aspect is an integral part of social organization. Gender roles are designed to structure relationships in society both at the behavioral and at the linguistic level, being fixed in the language in the form of stable stereotypes [3].

The aim of the article
The purpose of the article is to analyze English-language neologisms in the cinematic discourse to identify gender-related traits in their definitions and contextual fieldindications of the specificity or universality of gender, gender stereotypes (fair or distorted).

Literature review
New words are an integral part of the vocabulary of the language: they are created to name new phenomena, to detail existing ones, to eliminate the ambiguity of a term if possible [5]. In modern linguistics, a lot of attention is paid to the study of neologisms in various types of discourse [6; 7].
The problem of identifying new knowledge, which has the nature of infinity, in view of the constantly changing reality or its other interpretation, is gaining incredible significance. One of the main carriers of such knowledge is neologisms.
The study of cinematic discourse, as well as gender stereotypes in cinematic discourse is an urgent topic among modern researchers. Various aspects of this phenomenon are highlighted in the works of T.V. Dukhovnaya [8], V.V.

Methods of research
The priority methods for identifying and analyzing gender-colored neologisms in cinematic discourse for us are the method of contextual description and descriptive method. The contextual method was applied in order to establish the characteristics of the actualization of the studied gender-colored neologisms in the studied type of discourse; descriptive method was used to identify the characteristic features of gender-colored neologisms in cinematic discourse.

Results and Discussion
The neologisms of cinematic discourse in the realities of the 21st century are often not devoid of a gender component, designed to emphasize the specificity (or universality) of a particular phenomenon from a gender perspective.
Consider neologisms in cinematic discourse, in the definition or contextual field of which a gender element is contained referring to three groups of neologisms: characterizing the genre of cinema, participants in cinema discourse, and also the process of creating a movie.
I. To the group of neologisms that characterize the cinema genre, for example, the term "guy-cry" can be applied. Guy-cries are such films that make men cry [13]. As can be seen from the definition, this movie genre is designed for according to the general idea, excessive manifestation of emotions is alien to men, however, this genre, on the contrary, disputes the prevailing phrase "men don't cry".
The opposite to "guy cry" in terms of gender is the neologism "chick flick".
Chick flick is a "movie designed specifically for women" [14]. And although this definition does not directly indicate the "tearful specificity" of such films, it is often assumed. So, for example, films of the genre "chick-flick" are often mentioned for comparison with the films "guy cry" [15]. There are many names for "tearful" female films. In addition to "chick-flicks" having an implicit tearful subtext, there are genres "tearjerkers", "weepies", "soapers", "mellers" Another neologism that characterizes the cinema genre is "buddy film". The "buddy film" also has a gender opposite -"Female buddy film". This genre is similar to the "buddy film" genre, except that the main characters are women, and the plot is centered around them [17] (for example, the films "Cops in Skirts" (2013), "Ghostbusters" (2016), "Ocean's 8 Friends" (2018), "Inveterate Fraudsters" (2019)). The heroines of this genre, like the heroes of its gender opposite, are often antonymicone heroine has an impeccable appearance, style, and communication skills with the opposite sex, while her "partner" lacks these qualities. One of the most common fair gender stereotypes is the desire of women to conform to the canons of beauty, because a woman depends on the standards that society sets for the appearance of women [18]. Women "are associated with beauty, tenderness, which are sometimes exalted" [19: 65]. So, in the female buddy film genre, one can find both fair and distorted gender stereotypes.
There is also a gender-colored cinema genre "chick noir". Chick noir are psychological thrillers depicting the fears and anxieties that many women face.
Thrillers interpret the idea that you can never be sure of your husband or partner [20]. In the "chick noir" genre, we most often see heroines in all sorts of dangers: psychological, intimate, physical. "Chick-noir" is similar to the genre of "fem-jep" (female in jeopardy) or "WIP" (women in peril). According to Jim Butler, in the films of the "women in peril" genre, a woman falls into a deadly situation against her will, where there is no way out and there is no one who could protect her or help her [21]. However, women do not always have advocates in such films. So, H.
Efron believes that "a knight in shining armor" should save a lady from trouble [22]. In the cinema, you can find a large number of examples of the genre "femjap" ("Room of fear" (2002), "Illusion of flight" (2005), "Girl with a dragon tattoo" (2011), "The girl who got stuck in the web" (2018 ) and others). Genres "chick-noir" and "fem-jep" broadcast fair gender stereotypesaccording to their main storyline, a fragile, defenseless person gets into trouble, from which a man is most often called to help her out. It happens that a lady saves herself from trouble herself, but in this case it will be possible to conclude that the stereotype of femininity is distorted.
Another neologism belonging to the cinema genre group is "drag", where artists dressed in clothing of the opposite sex caricature gender stereotypes through the use of colorful costumes and exaggerated mannerisms [14].
There are a lot of films with elements of dressing in clothes of the opposite II. Among the neologisms that characterize the participants in the cinematic discourse, the following stand out: neologism "shero" -"a female hero, especially one who supports women's issues" [23]. And although many dispute this term, believing that it is not etymologically motivated (the word "hero" is of Greek origin, which means that the "he" component cannot indicate gender as in English), "shero" is quite common. This term should be distinguished from the term "heroine" for two reasons: firstly, the heroine is exclusively a female character, while "shero" can be used in relation to a man [24] (if he advocates equality gender and / or protection of women's rights); secondly, "the heroine" is called the main female character, while "shero" is a character either advocating for the rights of women or proving by her actions that a woman is by no means a representative of the "weaker sex" ("Lara Croft: Tomb Raider" ( 2001), "Eon Flux" (2005)). The term "hero", originally gender-neutral, due to the consonance with the English pronoun "he" in the modern politically correct space acquires masculine coloring and is increasingly used for male heroes.
Another neologism used in relation to female characters is "Mary Sue" Mary Sue the situation is somewhat more complicated. Mary Sue is usually smarter and more attractive than other characters, but many negatively perceive this hero, considering such impeccability to be unrealistic and insulting the feelings of women who are not without flaws. Previously, the terms "ingenue" (positive female character, young and naive girl) and "juvenile" [16] (positive male character, gender opposite "ingenue") were used in cinematic circles, but they were used in a positive way: these characters were not devoid of flaws, and therefore looked realistic.
In addition to gender-related terms related to characters and actors of the filmstrip, film culture is increasingly using gender-differentiated terms for various participants in the process of creating a motion picture. So, the terms "stuntman" -"stuntwoman", "cameraman" -"camerawoman" are gender-antonymic.
III. In the third group of our classification we include units that characterize the process of creating a movie: terms related to the selection of actors for a particular role. So, the gender-colored term of this group can be called a "gender-  Spy (2015). This phenomenon involves a distortion of the gender stereotype: traditionally, the male role is played by the woman (and vice versa), which means that the character is endowed with characteristics unusual for his sex. For example, the character of Judy Dench in "Bond" is endowed with more masculine traits than feminine ones: Em is decisive, stingy with emotions, inclined to think rationally. These terms should not be confused with "gender-bending roles" in the "drag" genre, where actors literally dress up in clothes and try to adopt a manner of behavior of the opposite sex, portraying, although exaggerated, fair gender stereotypes.
Filmmakers often try to make actors (especially women) more attractive in appearance. This phenomenon is called "digital surgery"post production techniques are used to make actors appear taller and slimmer, and less wrinkled [23]. So, in particular, the Daily Mail news portal says that the creators of Hollywood films use "digital surgery" to make celebrity women look taller and slimmer [26]. Such "manipulations" with a female appearance are not accidental: they reflect the aforementioned fair gender stereotypewomen following the canons of beauty. Ladies depend on the dictated by society attitudes regarding the appearance of the "fair sex.

Conclusion
Neologisms in the cinematic discourse are designed to denote newly emerging phenomena of the film industry, to clarify existing concepts, to eliminate the ambiguity of certain terms. The neologisms that characterize the genres of cinema, participants in the cinema discourse and the process of creating films are of particular interest because of their relative prevalence, the breadth of the context field, the ambiguity of the inherent characteristics.
The study found that each group of neologisms considered reflects both fair gender stereotypes and distorted ones. Some new terms are characterized by a variation in the depicted gender stereotypesone film can broadcast fair and distorted gender stereotypes through both different heroes and one hero at the same time. The transmitted gender stereotypes considered in the work include the stereotypes of masculinity, femininity, the stereotype of women following the canons of beauty, emotional masculine restraint and feminine looseness.
So, the examined gender-colored neologisms of cinematic discourse can be visualized in the form of a The table shows that in the considered neologisms of the cinematic discursive space, the dominant position is occupied by neologisms that contain a fair gender stereotype in their context field. This allows us to conclude that the canonical attitudes dictated by society regarding the appearance and behavior of a representative of one gender or another are also transmitted in such "free" modern art as cinema. Filmmakers, being artists to some extent, like creators of literature and painting, try to reflect the world in all its diversity in their works, at the same time as truthfully, reliably as possible.