Effect Covid-19: Loyalty of Prospective Umrah Pilgrims to Umrah and Hajj Travel Companies

This study aims to determine the extent of the loyalty of prospective Umrah and Hajj in Makassar using variable. This research is a mix method in Meida Wisata company as one of the Um the results of data analysis, it is found not significant impact on the loyalty of pilgrims, but the current price will have a significant positive effect on the loyalty of pilgrims and registrants if mediated by the variable of trust. The Covid-19 pandemic that occurred at this time did not reduce the enthusiasm of Umrah tourism consumers to continue to wait for the announcement from Saudi A from Indonesia again and hope that the Covid Umrah through PT. Meida Wisata. There are still limitations in this study that can be continued by other researchers by increasing the number of respondents to get more general information.

Loyalty of Prospective Umrah Pilgrims to pilgrims (costumer) to travel price as an independent variable and trust as a mediating respondents and FGD rah and Hajj travel companies in Makassar. Based on Wisata has a negative but not significant impact on the loyalty of pilgrims, but the current price will have a significant positive effect on the loyalty of pilgrims and registrants if mediated by the variable of trust. The 19 pandemic that occurred at this time did not reduce the enthusiasm of Umrah tourism rabia to receive Umrah pilgrims 19 outbreak will soon end so that they can carry out Wisata. There are still limitations in this study that can be continued by sing the number of respondents to get more general information.
Marketing services challenges competition or competition in competition with competition, such as service businesses regulated by the government, such as air transportation, communication, ustry must still pay attention to government regulations. For example in the air transportation industry, the government imposes the highest price regulation (low price) and base price (base price). The challenge is also regarding profit businesses such as hospitals, education, religious agencies Mulyawan & Sidharta, (2013), service marketing is any action offered by one party to another party that is in principle intangible and cannot cause any transfer of ownership. Subsequent opinions from Hurriyati (2010:42) in research rketing services as a process, understand, stimulate, perceive and fulfill the needs of specifically selected target markets by s business sectors. One of them on the travel business Umrah. Saudi Arabia's government on Tuesday (31/3/2020) called on Muslims around the world to temporarily delay their plans for the Hajj this year. The request was e other hand, due to the Covid-19 pandemic, thousands of South Sulawesi pilgrims had to postpone their departure to Saudi Arabia. The delay was the decision of the Saudi Arabian Government to temporarily stop the entry of the Umrah pilgrimage to anticipate Wuhan (Ristyaningrum, 2020). Until now, the corona virus pandemic in Saudi Arabia indeed raises new questions whether this year's Hajj can be carried out or not. Reported by AFP, Saudi Arabia's Minister of Hajj Affairs, Mohammad Benten said it was still uncertain whether the pilgrimag to schedule, namely at the end of July The Indonesian Consulate General in Jeddah provided information, the suspension was valid from last Thursday until an undetermined time period. There are at least around 23 countries on the list of Saudi Arabian delays, one of which is Indonesia Saudi are asked to return to their homeland. Through the lobby of the Indonesian government, seven flights that had already landed in Saudi, were allowed to join Umrah temporary ban on Umrah's trip to Saudi Arabia gained no small amount of loss. Every day, it is estimated that there are always thousands of worshipe date of departure .
Indonesia is a predominantly Muslim country, with many Muslims in Indonesia the demand for Hajj and Umrah in Indonesia continues to grow rapidly, the development of Hajj and Umrah travel is growing rapidly and is accompanied by the implementation of strate implemented, a service company in running its business can implement marketing strategies that designed and provide feedback on marketing strategies that are run, in order to succeed effectively and efficiently the company implements a strate (Susanto, 2017).
With this disaster the owners of the pilgrimage service companies must be able to retain their prospective pilgrims to be able to reduce lo imposed by the government of Saudi Arabia so that the pilgrimage travel business entrepreneurs should maintain the loyalty of their pilgrims (consumers) so as not to occur greater loss. According to Kotler, retaining all existing customers will generally be more profitable than changing customers because the cost of attracting new customers can be five times the cost of retaining an existing customer. So retaining customers is the same as maintaining the viabili so that it will be able to increase loyalty ( One factor that must be maintained to maintain the loyalty of pilgrims today is trust. Trust is an important factor in building commitment between the company and customers. Trust is also a determining factor for a customer to be loyal to a service or to s an impact on the transfer of services. According to Hasan trust is defined as the perception of trust towards a company's mainstay, which is determined by systematic confirmation of the expectations of the company's offer. The dimensions of trust consist of reliability, credibility, and benevolence. Reliability, related to the level of reliability of the company in providing product services, Credibility relates to the level of expertise needed by the company to perform work effectively and reliably; Benevolence, related to the company's i and motivations. Another factor that can also be a concern for Umrah and Hajj travel business owners is price and promo consistency. In research forms of monetary costs sacrificed by consumers to obtain, own, utilize a number of goods and services of a product or service. Besides that, the consistency of promos given before the Covid-19 pandemic must be maintained so that consumers do not resign or move to other competitor companies. Based on the background of t this study is to determine the impact of the Covid pilgrims in Makassar. 19 pandemic, thousands of South Sulawesi pilgrims had to postpone their departure to Saudi Arabia. The delay was the decision of the Saudi Arabian Government to temporarily stop the entry of the Umrah pilgrimage to anticipate the increasingly widespread spread of the virus from Until now, the corona virus pandemic in Saudi Arabia indeed raises new questions whether this year's Hajj can be carried out or not. Reported by AFP, Saudi Arabia's Minister of Hajj Affairs, Mohammad Benten said it was still uncertain whether the pilgrimage this year could go according to schedule, namely at the end of July (Lukman, 2020).
The Indonesian Consulate General in Jeddah provided information, the suspension was valid from last Thursday until an undetermined time period. There are at least around 23 countries on the delays, one of which is Indonesia . Pilgrims who are already in audi are asked to return to their homeland. Through the lobby of the Indonesian government, seven flights that had already landed in Saudi, were allowed to join Umrah  temporary ban on Umrah's trip to Saudi Arabia gained no small amount of loss. Every day, it is estimated that there are always thousands of worshipers who depart depending on the season and Indonesia is a predominantly Muslim country, with many Muslims in Indonesia the demand for Hajj and Umrah in Indonesia continues to grow rapidly, the development of Hajj and Umrah travel is growing rapidly and is accompanied by the implementation of strate implemented, a service company in running its business can implement marketing strategies that designed and provide feedback on marketing strategies that are run, in order to succeed effectively and efficiently the company implements a strategy that has a big influence to run its business With this disaster the owners of the pilgrimage service companies must be able to retain their prospective pilgrims to be able to reduce losses due to the prohibition of Umrah policies imposed by the government of Saudi Arabia so that the pilgrimage travel business entrepreneurs should maintain the loyalty of their pilgrims (consumers) so as not to occur greater loss. According aining all existing customers will generally be more profitable than changing customers because the cost of attracting new customers can be five times the cost of retaining an existing customer. So retaining customers is the same as maintaining the viability of the company so that it will be able to increase loyalty (Noorohmah, 2019).
One factor that must be maintained to maintain the loyalty of pilgrims today is trust. Trust is an important factor in building commitment between the company and customers. Trust is also a determining factor for a customer to be loyal to a service or to search for variations, this will have an impact on the transfer of services. According to Hasan (2013) in research Amelia Ulfa rust is defined as the perception of trust towards a company's mainstay, which is determined by systematic confirmation of the expectations of the company's offer. The dimensions of trust consist enevolence. Reliability, related to the level of reliability of the company in providing product services, Credibility relates to the level of expertise needed by the company to perform work effectively and reliably; Benevolence, related to the company's i and motivations. Another factor that can also be a concern for Umrah and Hajj travel business owners is price and promo consistency. In research  explained that prices are all forms of monetary costs sacrificed by consumers to obtain, own, utilize a number of goods and services of a product or service. Besides that, the consistency of promos given before 19 pandemic must be maintained so that consumers do not resign or move to other Based on the background of the problem described earlier, the formulation of the problem in this study is to determine the impact of the Covid-19 outbreak on the loyalty of pilgrims and The Indonesian Consulate General in Jeddah provided information, the suspension was valid from last Thursday until an undetermined time period. There are at least around 23 countries on the Pilgrims who are already in audi are asked to return to their homeland. Through the lobby of the Indonesian government, . The temporary ban on Umrah's trip to Saudi Arabia gained no small amount of loss. Every day, it is rs who depart depending on the season and Indonesia is a predominantly Muslim country, with many Muslims in Indonesia the demand for Hajj and Umrah in Indonesia continues to grow rapidly, the development of Hajj and Umrah travel is growing rapidly and is accompanied by the implementation of strategies that are implemented, a service company in running its business can implement marketing strategies that designed and provide feedback on marketing strategies that are run, in order to succeed effectively gy that has a big influence to run its business With this disaster the owners of the pilgrimage service companies must be able to retain sses due to the prohibition of Umrah policies imposed by the government of Saudi Arabia so that the pilgrimage travel business entrepreneurs should maintain the loyalty of their pilgrims (consumers) so as not to occur greater loss. According aining all existing customers will generally be more profitable than changing customers because the cost of attracting new customers can be five times the cost of retaining an ty of the company One factor that must be maintained to maintain the loyalty of pilgrims today is trust. Trust is an important factor in building commitment between the company and customers. Trust is also a earch for variations, this will have Amelia Ulfa (2017) rust is defined as the perception of trust towards a company's mainstay, which is determined by systematic confirmation of the expectations of the company's offer. The dimensions of trust consist enevolence. Reliability, related to the level of reliability of the company in providing product services, Credibility relates to the level of expertise needed by the company to perform work effectively and reliably; Benevolence, related to the company's intentions and motivations. Another factor that can also be a concern for Umrah and Hajj travel business explained that prices are all forms of monetary costs sacrificed by consumers to obtain, own, utilize a number of combinations of goods and services of a product or service. Besides that, the consistency of promos given before 19 pandemic must be maintained so that consumers do not resign or move to other he problem described earlier, the formulation of the problem in

Loyalty of Umrah Pilgrims
According to Kotler, retaining all existing customers will generally be more profitable than changing customers because the cost of attracting new customers can be five times the cost of retaining an existing customer. So retaining customers is the same as company so that it will be able to increase loyalty ( interpreted as someone's loyalty to a product also applies to companies engaged in Umrah and Hajj Mowen and Minor declare loyalty as a condition where customers have a positive attitude towards a brand, are committed to the brand, and intend to continue their purchases in the future. (Noorohmah, 2019). Indicators of consumer loyalty related to travel services according to & Barokah (2015) in their research can be described as follows: 1) The intention to reuse is the intention of consumers to reuse services. This indicator is measured through 1 item, namely the consumer's intention to always use the 2) The intention to say positive things to others is the intention of consumers to provide good information to others about services. This indicator is measured through the intention of consumers to say positive things about services to others 3) The intention to recommend services to others, is the intention of consumers to recommend.
This indicator is measured through the intention of consumers to recommend to someone needs information and invite family or friends to choose and use services to me 4) The intention to show immunity from the appeal of similar services produced by competitors, is the intention of consumers not to be influenced by similar services produced by competitors.

Trust
Mowen and Minor in research trust), is "All the knowledge held by consumers and all conclusions made by consumers about objects, attributes and benefits. Objects (objects) can be products, people, companies, and everything where a person has trust and attitude.
Trust is an important factor in building commitme Trust is also a determining factor for a customer to be loyal to a service or to search for variations, this will have an impact on the transfer of services. According to Hasan (2013), in research Ulfa (2017), trust is defined as the perception of trust towards a company's mainstay, which is determined by systematic confirmation of the expectations of the company's offer. The dimensions of trust consist of reliability, credibility, and benevolence. Reliability, related to the level of reliability of the company in providing product services, Credibility relates to th needed by the company to perform work effectively and reliably; Benevolence, related to the company's intentions and motivations.
There are several factors that can affect one's trust. McKnight et al (2001) in the study Amelia Ulfa (2017) states there are factors that can affect consumer confidence, namely perceived web vendor reputation, and perceived web site quality. Indicators of customer trust according to Pahlavi (2014: 23) in research from 1) The reputation of the product or service, 2) Safety and comfort in using products or services, 3) The benefits that are in the product or service Price According to Hasan (2009: 298) in research all forms of monetary costs sacrificed by consumers to obtain, own, utilize a number of combinations of goods and services of a product. Furthermore according to Tandju HJBS Volume 2 DOI: http://doi.org/10.26487/hjbs.v2i3.
According to Kotler, retaining all existing customers will generally be more profitable than changing customers because the cost of attracting new customers can be five times the cost of retaining an existing customer. So retaining customers is the same as maintaining the viability of the company so that it will be able to increase loyalty (Noorohmah, 2019). Customer loyalty can be interpreted as someone's loyalty to a product  also applies to companies engaged in Umrah and Hajj travel services.
Mowen and Minor declare loyalty as a condition where customers have a positive attitude towards a brand, are committed to the brand, and intend to continue their purchases in the future.
. Indicators of consumer loyalty related to travel services according to in their research can be described as follows: The intention to reuse is the intention of consumers to reuse services. This indicator is measured through 1 item, namely the consumer's intention to always use the service The intention to say positive things to others is the intention of consumers to provide good information to others about services. This indicator is measured through the intention of consumers to say positive things about services to others intention to recommend services to others, is the intention of consumers to recommend. This indicator is measured through the intention of consumers to recommend to someone needs information and invite family or friends to choose and use services to me The intention to show immunity from the appeal of similar services produced by competitors, is the intention of consumers not to be influenced by similar services produced by competitors.
Mowen and Minor in research  explains that consumer trust (consumer ge held by consumers and all conclusions made by consumers about objects, attributes and benefits. Objects (objects) can be products, people, companies, and everything where a person has trust and attitude.
Trust is an important factor in building commitment between the company and customers. Trust is also a determining factor for a customer to be loyal to a service or to search for variations, this will have an impact on the transfer of services. According to Hasan (2013), in research rust is defined as the perception of trust towards a company's mainstay, which is confirmation of the expectations of the company's offer. The dimensions of trust consist of reliability, credibility, and benevolence. Reliability, related to the level of reliability of the company in providing product services, Credibility relates to the level of expertise needed by the company to perform work effectively and reliably; Benevolence, related to the company's intentions and motivations.
There are several factors that can affect one's trust. McKnight et al (2001) in the study states there are factors that can affect consumer confidence, namely perceived d perceived web site quality. Indicators of customer trust according to Pahlavi (2014: 23) in research from Susanti dan Wahyuni (2017) are as follows: 1) The reputation of the product or service, 2) Safety and comfort in using products or services, are in the product or service According to Hasan (2009: 298) in research  explained that prices are all forms of monetary costs sacrificed by consumers to obtain, own, utilize a number of combinations of goods and services of a product. Furthermore according to Tandju According to Kotler, retaining all existing customers will generally be more profitable than changing customers because the cost of attracting new customers can be five times the cost of maintaining the viability of the Customer loyalty can be . This Mowen and Minor declare loyalty as a condition where customers have a positive attitude towards a brand, are committed to the brand, and intend to continue their purchases in the future.
. Indicators of consumer loyalty related to travel services according to Mahindra The intention to reuse is the intention of consumers to reuse services. This indicator is service The intention to say positive things to others is the intention of consumers to provide good information to others about services. This indicator is measured through the intention of intention to recommend services to others, is the intention of consumers to recommend. This indicator is measured through the intention of consumers to recommend to someone who needs information and invite family or friends to choose and use services to meet their needs The intention to show immunity from the appeal of similar services produced by competitors, is the intention of consumers not to be influenced by similar services produced by competitors. explains that consumer trust (consumer ge held by consumers and all conclusions made by consumers about objects, attributes and benefits. Objects (objects) can be products, people, companies, and nt between the company and customers. Trust is also a determining factor for a customer to be loyal to a service or to search for variations, this will have an impact on the transfer of services. According to Hasan (2013), in research Amelia rust is defined as the perception of trust towards a company's mainstay, which is confirmation of the expectations of the company's offer. The dimensions of trust consist of reliability, credibility, and benevolence. Reliability, related to the level of e level of expertise needed by the company to perform work effectively and reliably; Benevolence, related to the There are several factors that can affect one's trust. McKnight et al (2001) in the study states there are factors that can affect consumer confidence, namely perceived d perceived web site quality. Indicators of customer trust according to explained that prices are all forms of monetary costs sacrificed by consumers to obtain, own, utilize a number of combinations of goods and services of a product. Furthermore according to Tandjung (2004: 78) in research Bahaswan (2018), price is the amount of money agreed by potential buyers and sellers in exchange for goods or services in a normal business tran Price as the only element of the marketing mix that brings revenue to the company. The decision regarding price is not easy to do, if the price is expensive it will increase profits but it will be difficult for consumers to reach Fure (2000) in the study from Noorohmah 1) The price of perceived services 2) Prices that match benefits 3) The price of goods is affordable 4) Price competition

Conceptual Model
The conceptual framework in this study can be seen in the following figure:

Figure 1
Based on the picture of the conceptual described as follows 1) Price has a significant effect on trust 2) Price has a significant effect on loyalty 3) Trust has a significant effect on loyalty 4) Price has a significant effect on loyalty if mediated by

RESEARCH METHOD
This research was carried out in Maida Wisata Travel as one of the pilgrimage service companies using the mix method approach which consists of quantitative research types to explain the position of the variables studied as well as the relationship between one variable with another variable then supplemented with qualitative analysis to complete the discu research results (Sugiyono D, 2010) formulated previously. This research will explain the causal relationship between variables through hypothesis testing. In this study, the analytical method used is path analysis using the Smart program. Pilgrimage group discussion forums (FGD) among pilgrims who came to the service office and Meida Wisata employees regarding the condition of the pandemic Covid resulted in delays in the departure of the pilgrimage. they. In addition, researchers also obtai HJBS Volume 2 DOI: http://doi.org/10.26487/hjbs.v2i3.
rice is the amount of money agreed by potential buyers and sellers in exchange for goods or services in a normal business transaction.
Price as the only element of the marketing mix that brings revenue to the company. The decision regarding price is not easy to do, if the price is expensive it will increase profits but it will be difficult for consumers to reach . Price indicators according to Noorohmah (2019) used to measure prices include: The conceptual framework in this study can be seen in the following figure: Based on the picture of the conceptual framework above, the hypothesis in the study can be Price has a significant effect on trust Price has a significant effect on loyalty Trust has a significant effect on loyalty Price has a significant effect on loyalty if mediated by trust This research was carried out in Maida Wisata Travel as one of the pilgrimage service the mix method approach which consists of quantitative research types to explain the position of the variables studied as well as the relationship between one variable with another variable then supplemented with qualitative analysis to complete the discussion o (Sugiyono D, 2010). This research is intended to test the hypotheses that have been This research will explain the causal relationship between variables through hypothesis testing. In this study, the analytical method used is path analysis using the Smart up discussion forums (FGD) among pilgrims who came to the service Wisata employees regarding the condition of the pandemic Covid resulted in delays in the departure of the pilgrimage. they. In addition, researchers also obtai Volume 2 No 3 July 2020 10.26487/hjbs.v2i3.353 34 rice is the amount of money agreed by potential buyers and sellers in Price as the only element of the marketing mix that brings revenue to the company. The decision regarding price is not easy to do, if the price is expensive it will increase profits but it will ce indicators according to framework above, the hypothesis in the study can be This research was carried out in Maida Wisata Travel as one of the pilgrimage service the mix method approach which consists of quantitative research types to explain the position of the variables studied as well as the relationship between one variable with another ssion of quantitative e hypotheses that have been This research will explain the causal relationship between variables through hypothesis testing. In this study, the analytical method used is path analysis using the Smart PLS 3.2.9 up discussion forums (FGD) among pilgrims who came to the service Wisata employees regarding the condition of the pandemic Covid -19 which had resulted in delays in the departure of the pilgrimage. they. In addition, researchers also obtained information through news on the website and jour

EMPIRICAL RESULTS AND DISCUSSION
Meida Wisata is a travel service provider for Umrah and Hajj in the city of Makassar. Meida Tour and Travel was established in 2012 Meida Tour and Travel is a trusted travel and travel agency company in Makassar. Meida Tour and Travel always provides the best and leading services in serving its customers and-travel.business.site/2020).
Based on the results of the distribution of questionnaires to 30 respondents who are registered travel service umrah at PT. Meida the following Based on the results of testing the hypothesis it can be seen that of them were accepted and one hypothesis was rejected. The explanation of the results of testing the hypothesis in this study can be described as follows: 1) The effect of price on trust shows a positive and significant coefficie the company's commitment to offer consistent service product prices so as to give trust to registrants or prospective pilgrims to this travel company. services at a rather high price compared to mo offered is accompanied by a commitment to maintain the trust of pilgrims or prospective pilgrims.
2) The effect of price on loyalty shows a negative but not significant effect due to the condition of Umrah travel competition in Makassar which tends to wage price war and sometimes there are competitor companies that offer prices that are below the price range offered by this company which gives a negative impact but the influence This is not significant for the loy registrants or prospective pilgrims of PT. Meida 3) The influence of trust on the loyalty of prospective pilgrims PT. Meida significant positive influence value. That is due to the commitment of this company to maintain the trust of customers or prospective registrants Umrah. Although some competitors of larger Umrah travel companies experience money laundering cases, as well as the existence of a number of smaller travels from this company that commit fraud on pilgrims but pilgr trust or Umrah service registrants, but this company always maintains consumer trust which positively impacts pilgrim loyalty. to invite relatives to register or re 4) The effect of price on loyalty if mediated by trust shows a significant posit partially, the price has a negative effect on loyalty, but with trust as a mediating variable, the prices offered by Umrah travel companies can still have a significant positive impact on consumer loyalty. Therefore it can be said that on the loyalty of pilgrims to the pilgrimage of PT. Meida Wisata The temporary suspension of the arrival of the Umrah pilgrimage by the Government of Saudi Arabia is aimed at preventing the spread of the Co countries since it first appeared in China at the end of December 2019 then According to the owner of Meida Tour and Travel, reported on the daily newspaper (https://makassar.terkini.id/), as a business actor, this company will of the importance of consumer protection so that an honest and responsible attitude grows in trying HJBS Volume 2 DOI: http://doi.org/10.26487/hjbs.v2i3. information through news on the website and journals related to the research theme.

AND DISCUSSION
Wisata is a travel service provider for Umrah and Hajj in the city of Makassar. Meida Tour and Travel was established in 2012 located on A.P Pettarani Complex Ruko Zamrud E 21 Meida Tour and Travel is a trusted travel and travel agency company in Makassar. Meida Tour and Travel always provides the best and leading services in serving its customers (https://meida Based on the results of the distribution of questionnaires to 30 respondents who are h at PT. Meida Wisata, the results of hypothesis testing can be seen in Based on the results of testing the hypothesis it can be seen that of the four hypotheses, three of them were accepted and one hypothesis was rejected. The explanation of the results of testing the hypothesis in this study can be described as follows: The effect of price on trust shows a positive and significant coefficient. This was supported by the company's commitment to offer consistent service product prices so as to give trust to registrants or prospective pilgrims to this travel company. This company offers umroh travel services at a rather high price compared to most travel companies in Makassar, but the price offered is accompanied by a commitment to maintain the trust of pilgrims or prospective The effect of price on loyalty shows a negative but not significant effect due to the condition of competition in Makassar which tends to wage price war and sometimes there are competitor companies that offer prices that are below the price range offered by this company which gives a negative impact but the influence This is not significant for the loy registrants or prospective pilgrims of PT. Meida Wisata. The influence of trust on the loyalty of prospective pilgrims PT. Meida significant positive influence value. That is due to the commitment of this company to t of customers or prospective registrants Umrah. Although some competitors of larger Umrah travel companies experience money laundering cases, as well as the existence of a number of smaller travels from this company that commit fraud on pilgrims but pilgr trust or Umrah service registrants, but this company always maintains consumer trust which positively impacts pilgrim loyalty. to invite relatives to register or re-register. The effect of price on loyalty if mediated by trust shows a significant positive effect. Although partially, the price has a negative effect on loyalty, but with trust as a mediating variable, the prices offered by Umrah travel companies can still have a significant positive impact on Therefore it can be said that trust can mediate perfectly the effect of prices on the loyalty of pilgrims to the pilgrimage of PT. Meida Wisata The temporary suspension of the arrival of the Umrah pilgrimage by the Government of Saudi Arabia is aimed at preventing the spread of the Corona virus that has spread to a number of countries since it first appeared in China at the end of December 2019 then (Margareth, 2020) According to the owner of Meida Tour and Travel, reported on the daily newspaper as a business actor, this company will continue to grow our awareness of the importance of consumer protection so that an honest and responsible attitude grows in trying to improve the quality of goods and / or services that guarantee the continuity of the business of vices, health, comfort, security, and safety consumer (Amsur, 2020). This is in accordance with the statement of Meida Tour and Travel employees who were found to say that during the pandemic, pilgrims who had experienced a schedule change until an additional costs. The additional cost of departure in the future is borne by this company as a form of responsibility and care for pilgrims who cancel Umroh this case are pilgrims using the c disaster to strengthen consumer During the observation process, pilgrims revealed that they would remain loyal to the company when the company was consistent with the promises and offers that had been carried out.
ust this company to dispatch them after the situation was declared conducive to carrying out the pilgrimage. As of mroh program and has asked for their funds that this calamity would soon end and immediately Wisata company.
ased on the results of data analysis it is known that the price offered by PT. Meida Wisata has a gative but not significant impact on the loyalty of pilgrims, but the current price will have a significant positive effect on the loyalty of pilgrims and registrants if mediated by the variable of d not reduce the enthusiasm of Umrah tourism consumers to continue to wait for the announcement from Saudi Arabia to receive Umrah 19 outbreak will soon end so that they can Wisata. There are still limitations in this study that can be continued by other researchers by increasing the number of respondents to get more general