The relationship between TQM and business performance: The mediating role of innovation performance and organizational learning culture: A pitch

This pitch research letter (PRL) is shaped by the pitch mold initiated by Faff (2015, 2019), for the proposed research project on the relationship between total quality management (TQM) and business performance: The mediating role of innovation performance and organizational learning culture (OLC) in developing countries. The beginning includes the antecedents enforcing my pitch motivations for doing pitch work. This PRL shows that pitch template is a modern style of researching as it starts from the proposal and has the power of dissertation defense. This PRL will shadow some of my research work and some personal reflections about the importance of the pitch template.


Introduction
A PRL is the set of parameters developed by Faff (2015Faff ( , 2019 to cover a real-time problem in an academic research project. My interest in pitching research started when Professor Robert Faff introduced the tool during a webinar in a business course in the first semester of my PhD program. Since that time, I have considered the template an essential inclusion in my research. Applying the pitching research assisted me to understand literature, structure, and design the research, and to provide a clearer picture of the approach to follow when writing. Although many researchers understand and use literature search appropriately, others have a limited understanding of the process. Such individuals become overwhelmed quickly as underscored by their off-topic ideas. Such challenges can be eliminated by using the template, which makes it easier to navigate literature and determine the essential ones. The pitch will make it easier for me to do research systematically to highlight the issues that should be addressed. The pitch template is a standard structure in writing the introduction. By the time a person is done with the template, the introduction is complete. I am sharing this pitch research to allow researchers to take advantage of the tool.
Further, this PRL is divided into the following parts. In part 2, I have presented a brief review of my pitch. Some personal reflections of doing PRL are shown in part 3, and Part 4 concludes the whole exercise of PRL

A brief reflection on the pitch
The completed PRL arranged in Table 1, the adoptive face of pitch template of Faff (2019), which is so simple and easy for all researchers. Table 1 presents the completed pitch on the topic "The relationship between EFQM enablers and business performance: The mediating role of innovation performance and organizational learning culture" (item A). The primary research question (item B) is 'Do micro-foundations of institutional theory explain the development of OLC through EFQM enablers?' The key papers (KPs) (item C) relevant to the primary research? are by Cardinale (2019), Kafetzopoulos et al. (2019) and Powell & Rerup (2017). These KPs are based on the three selection criteria advised by Faff (2017): 1) recently published, 2) in top-ranked journals 3) by the experts in the relevant field. The last part (item D) 'answers' to all the queries asked by Faff (2017) template: Idea, Tools, Data, So What, What is New, Contribution, and Other Considerations.

Brief personal reflections
Work can be efficiently completed if particular follow-ups follow it, but it is difficult as one has to make one's outlines to complete the work (Ali, 2016). I had to face this as I completed my PhD thesis work in a year. However, my views are similar to those of Faff (2019), who says that work is difficult before you take the step to start it.

Venn Diagram
A diagram is a hacking code used to simplify challenging ideas into concise and easy way to the reader. Often a diagram can serve as a sort of communication where words are limit, bridging the difference between vocal and non-vocal language and converting the multilingual into the unilingual. While visiting Japan, I saw Japanese people in the silent mood and following different diagrams and charts at stations, factories, auctions, malls, and public places. This led me to see Japan as 'the valley of diagrams' as I did not initially understand the Japanese language and use diagram to communicate with people. My Japanese teacher always carried a diary and a pen, and he taught me Japanese by drawing different characters, according to him 'the base of Japanese kanji is just a picture'. When I started pitching exercise, I recognized that the Venn diagram theory by Faff (2016) and Japanese character based writing system were very similar. So due to my practical exposure I was able to quickly grasp the essence and usage of charts and graphs. My understanding of the further cleared when in Disney Land I saw people associating the theme park with Mickey Mouse due to his unique and ionic character. Keeping these ideas in view, I drew a Venn diagram of my research idea shown in Figure 1.

Process usage of "Pitch Research letter"
According to my exposure, PRL is not just an essential, meditational, or final step as it covers and can assist the whole research process. As PRL is not merely a template the research idea, it also guides the nascent researcher in the selection and refining of their research idea (Ali, 2016). Based on my practical experience, I am providing the research work in the field of pitching, namely PRL (Pitch Research Letter).

Conclusion
This PLR exercise has given me the chance to cover the research ideas in the form of pitch, on the topic "The relationship between TQM and business performance: The mediating role of innovation performance and organizational learning culture". This pitching exercise serves as an outline for me in the whole research process as PRL provides me with a system from start to end. So I recommend all researchers to use this opportunity provided by Faff (2019).