Volume 29, Issue 2
DOI: 10.24205/03276716.2020.312
RELATIONSHIP BETWEEN COMPETITIVENESS OF SERVICE INDUSTRY AND PSYCHOLOGICAL BEHAVIOR: AN ANALYSIS BASED ON PSYCHO-ECONOMICS THEORIES
Abstract
In recent years, psychology has been increasingly applied in various fields. Drawing on relevant theories of psycho-economics, this paper explores the relationship between the competitiveness of service industry and psychological behavior. From the perspective of psycho-economics, an evaluation index system was established for the competitiveness of service industry, considering the impacts of both internal and external psychological factors. The judgment matrices of criterion layer and factor layer were created based on the index system. The evaluation results show that, despite the rapid growth, the service industry in China is not as competitive as that in developed countries; the competitiveness of service industry is affected by internal and external factors on both individual and group levels; the most important influencing factor is the ability and level of employees for emotional management. Based on these results, several countermeasures were put forward to enhance the competitiveness of China’s service industry. The research results provide a reference for the development of other industries from the angle of psychology.