Komunikasi Sambung Rasa as a Government Communication in 1983-1999

Komunikasi Sambung Rasa is a communication form that used by Indonesian’s government at 1983 until 1999. This research will be figure about Komunikasi Sambung Rasa and why this communication system is choosen by the government. This research reveals the idea form of Komunikasi Sambung Rasa and how important to choose the right communication system, which is suitable by the people and the condition of the country. With historical method, this problems will be analyze with historical step by heuristic, verification, intrepretaion, dan historiography. This research will be reveals that Komunikasi Sambung Rasa is one of the effective communication from the government to enlightment and give information to the people, so the people feels involved and feels they are part of the government policy. This research is expected to be a documentation that Indonesia has been applied this communication system that called Komunikasi Sambung Rasa and show how effective it was. But in the end of this period, there are different goal and the information to spread.


INTRODUCTION
Government communication is crucial for relationship between the government and its people.The image of the government and its leaders depends on which government communication system that used.All activities and programs carried out by the government, need to be conveyed to the people who are within the territory of the country, so that they know that they are part and the country.
In winning the hearts of the people, the future leaders of this country often display their activities to "blusukan", which is to go down to the community and listen to their problems.In fact, an activity like this was carried out by the Ministry of Information or we called Departemen Penerangan at the end of the Orde Baru, which was called Komunikasi Sambung Rasa.
This research is reveal how the relationship between the government and its citizens.In the end of Orde Baru

RESULTS AND DISCUSSION
The second president of the Republic of Indonesia, Soeharto, was known as the Bapak Pembangunan, because during his leadership, Indonesia was accelerated to develop this country into a more economically advanced country.The president, who has been in power since 1965 and comes from the military, feels that he is a recipient of revelation and his leadership style shows an arrogance of power (Wanandi, 2014: 340).
During He had to be able to jump in and act in the field, but he also had to communicate frequently with President Soeharto to ask for direction and direction from him.All actions taken must not deviate from the published rules (Umar, 1989: 238).
In achieving the goal of successing national development, a communication system is needed that does not just provide information and then finish.The right communication system is can inspire and mobilize the people to be aware of their involvement in developing this country, to take action according to their abilities to support and participate for their country.

Rasa
Harmoko put forward the idea that technological sophistication is not enough to provide information effectively to all Indonesian people.According to him, a special way is needed so that communication can be conveyed to the public, so that later it can be accepted and raise the person's enthusiasm so that they are moved and feel that they are not being ordered, but that their participation is based on their own will.This method of communication is called Komunikasi Sambung Rasa (Harmoko, 1986: 73).
According Besides their voices heard directly by the government, the community also feels like they are part of the changes and solutions produced.They consciously want to be involved, produce change and support the solutions provided to the problems they face.This is proof that the concept of Komunikasi Sambung Rasa, which aims to inspire people's enthusiasm to be involved in development that can help solve their problems, can be realized.

CONCLUSION
Communication is important to the people's relation.However, it needs the right communication system to be effective.Indonesian people have their own characteristics in communicating.This is what Harmoko thought about when planning a communication systems, so that the message conveyed by the government could be effective.Messages can be received, understood, and arouse feelings of wanting to get involved.According to him, Komunikasi Sambung Rasa's system is suitable and can satisfy the community because the leaders can communicate directly and listen to the problems the community faces.This is a bottom-up policies that are prepared based on the results of this mutual communication can make people trust the governmentbut also in building public trust to vote for one of the parties in the New Order era.The noble initial intention of Komunikasi Sambung Rasa was tarnished because of this deviated in objectives.