ICT for Youth Philanthropy: A Study towards Kitabisa.com and GandengTangan.co.id

Indonesian youth have initiated strategic philanthropy by establishing social-enterprise startups. It combines the potential of philanthropy and ICTs. This research aims to analyze the ICTs of two startups engaged in youth philanthropy. The subjects of the research are online media documents from Kitabisa.com and GandengTangan.co.id. The results show that ICTs and youth philanthropy contributed to strengthen youth capacity, build youth-adult collaboration, strengthen youth skills and knowledge, build networks, and sustain the program. The findings were examined by employing ICT concepts and youth philanthropy approaches. Future research could focus on developing the mapping of youth philanthropic patterns in Indonesia.

In Indonesian context, youth philanthropic activities are also often brought closer to the perspective of "the golden rules". The religious teaching values contribute to strengthen the motivation and practices in sharing and maintaining activities. The involvement of Indonesian youth in philanthropic activities has been going on for decades. The youth involve themselves in community associations that actively carry out philanthropic activities.
Youth attachment is done in communities engaged in hobbies, social care, and environmental issues (Adiarsi & Silsa, 2018, p. 94). Some are also involved in the entrepreneurial movement (Purwani, Partini, & Wastutiningsih, 2018, p. 19  Pasquali (in Johanson, 2011, p. 8) argues that ICTs as the powerful connection of computer networks and telecommunication technologies. The World Bank defines ICTs as and the invention of writing and printing, and the mutual benefits to communities of quick communication and the ability to record and store vast quantities of useful knowledge, but ICTs are infinitely more pervasive and influential than the predecessors technologies (Colle, 2008, p. 140;Feather, 2004, p. 208). Based on some of these definitions, ICTs in this research are interpreted as all technologies or tools that help in the effort to retrieve, collect, process, store, disseminate, and present information to others. Some previous research considers at ICTs and youth in various perspectives. Valaitis (2005, p. 5) in his triangulation of methods research found that ICTs became a medium to support community development activities. This research emphasizes data mining on youth perceptions in using internet technology in activities to strengthen youth capacity. Alvermann (2004, p. 79) conducted research using the literature review method by noticing from a cultural perspective and discussion on online media literacy in youth learning. Research from Banchen, Raphael, Lynn, McKee, and Philippi (2008, p. 297) has found the use of ICTs media networking sites in strengthening the contribution of youth in fulfilling civil rights. This research was conducted with quantitative content analysis on 73 youth movement website accounts in the United States. Quantitative methods are also used in the research of Bennet, Wells, and Freelon (2011, p. 850) which proves from a sample of 90 websites of youth movements in America making efforts to change communication patterns from conventional to more modern. Thiessen and Looker (2007, p. 172) conducted a survey analysis of youth in Canada and found that there are implications for the use of ICT in literacy policy making in youth. While research on the use of ICTs to strengthen indigenous tribal youth communities in cultural development, communication skills, and knowledge strengthening was carried out by Singleton, Rola-Rubzen, Muir, and McGregor (2009, p. 405). Research from Lombardo, Zakus, and Skinner (2002, p. 368)

METHODS
This research employs an interpretive paradigm, with a qualitative research approach. Thinking qualitatively means recognizing that research is not only a collaborative process, but also a creative process (Creswell, 2003, p. 32). The focus of this qualitative research is to get the meaning of the research locus. The process of meaning is context-oriented and supported by the interactivity with a conceptual and theoretical framework. The purpose of the research is to describe the benefits of using ICTs by startups in the context of youth philanthropic practices.
The research design used a qualitative content analysis (QCA) method scheme. According to Schreier (2012, p. 3) QCA is a method for systematically describing the qualitative meaning of texts. This method can be used for all text materials that require some level of meanings, both in verbal and visual forms. QCA is based on the work of coding frames. Qualitative content analysis does not identify statistical presentations, but works by revealing hidden features in the contents of the text and constructs in the contextual perspective (Mayring, 2004, p. 266). The type of analysis procedure used summarizing content analysis with the aim of reducing data to manageable text (Mayring, 2004, p. 268). In this research, the unit of analysis referred to the verbal texts in the form of writings from the websites of Kitabisa.com and GandengTangan.co.id. The technical data collection, analysis, and reflection were carried out in accordance with the QCA stages. The following matrix presents the steps of the research and the outputs of the activities.

FINDINGS
The digital era provides a variety of perspectives in research on information and communication technology (ICTs) as well as the contributions made in bringing about positive change (Carpini, 2000, p. 347 Table 3 and Table 4 present the results of the analysis in the unit of analysis of the texts of the websites of Kitabisa.com and GandengTangan.co.id. C o m p a n y Value Vision: "Kitabisa is a platform for donating and raising funds online" From the text, Kitabisa.com takes the platform as a fundraiser. With a fundraising platform, the mechanism and philanthropic program implemented will refer to that vision as a mediator between the funder and beneficiary with the applicable provisions.

Category Text Interpretation
Web Display The sentence indicates that Kitabisa.com is optimistic that the philanthropy and involvement of the Indonesian people in philanthropic activities are very potential. As a fundraising platform, Kitabisa delivers the achievements of management through this statement. Kitabisa.com refers funders as #OrangBaik.
The management is also carried out with the principles of good corporate governance (GCG): accountability, responsibility, transparency, and fairness. This is evidenced by the issuance of the Unqualified Opinion (WTP) from a Public Accountant Office.
Source: Analysis of the Researcher from Primary Sources (2019)

Company Value
Vision: GandengTangan is a collaboration platform for business owners who need capital (borrowers) with lenders who want to have a safe and transparent social impact.
In terms of startup, the company is taking a position with the crowd lending platform. This scheme is carried out with mediation between business owners and lenders conducting loan transactions with mild and short-term provisions.

Web Display
The front page of the website displays a figure of a small businessman smiling. Then at the bottom page of the website, it presents several features such as: home, about us, career, calendar of events, blog, join hands with kindness, privacy policies, terms and conditions, FAQ, contact, consumer complaints.
In terms of features, GandengTangan.co.id is also adequate. Information needed by readers (prospective lenders and borrowers) about the programs can be seen from the presented features. Impact 1. Accumulated Loans since establishment Rp 14 billion 2. Accumulated Loans throughout the year Rp 9 billion 3. Outstanding Loans Rp 5 billion 4. Total 3.500 Individuals 5. Accumulated Borrowers 1.550 Individuals, 0 Agency 6. Active Borrowers 1.550 Individuals, 0 Agency 7. Total 17.800 Funders By the time this research was conducted (2019), GandengTangan.co.id has been able to make impacts on the communities as stated in figures on the website. The contribution made by this company is to strengthen the economy of small micro entrepreneurs.
Source: Analysis of the Researcher from Primary Sources (2019) The results of Table 3 and Table 4 (Setchell, 2017, p. 244). In the context of marketing communication, color gives an influence in attracting audiences or consumers (Kumar, 2017, p. 9). According to O'Connor (2011, p. 231), blue is often described as peaceful, calm, safe, and orderly. It is often used to decorate the office since research reveals that individuals will be more productive with blue stimuli. On the other hand, orange reflects the attitude of humility and sociability (Paterson & Martin, 2003, p. 2 GandengTangan under PT Kreasi Anak Indonesia has developed connectivity potential since 2015. Having a vision to balance the flow of capital down the economic pyramid by improving micro enterprises, all humans have the right to have equality to develop, so as to create financial independence for all. GandengTangan (GT) has three fundraising programs, namely: becoming a lender, micro enterprise project, and GT-Trust. Through these programs, GandengTangan becomes a liaison partner for micro enterprise owners who need financing (borrowers) and lenders who want to have a social impact through shortterm funding.
Further analysis of the two companies' official website texts unveiled differences in the display of sub-categorization results. From the categories presented in Table 3 and  Table 4 section, sub-categories are presented in Table 5 and Table 6. The findings are part of the interpretation of the research data. My Donation Feature to make donations by logging into account.

Fundraising
Feature to create campaigns using accounts.

Inbox
Updates and Notifications of fundraising that can be accessed by login.

Account
Sign Up: feature for account registration.
Sign In: feature to carry out activities on the website of Kitabisa.com both as #OrangBaik funders and as campaigners.
Help: feature to get additional information needed. In this feature, there are two links: Help Center (FAQ) and Contact Us.
Terms and Conditions: feature that contains the mechanism for carrying out philanthropic or funding activities at Kitabisa.com. There are three links: campaigner, funder, and general.
About Kitabisa-this feature contains the description of the history of Kitabisa, the legality of Kitabisa, the Operational financing, Technology Innovation, Achievement, Giving Report, Networking, Behind the Scenes of Kitabisa.

Impact Achievement
The intended achievement is the target that has been achieved, appreciation from funders, appreciation from campaign program owners, appreciation from partners, appreciation from related institutions. Achievement is a quantification of several indicators such as the number of #OrangBaik joining, the number of funders, the number of campaigns successfully funded, the number of partners joining. On the other hand, the appreciation gained is financial performance with WTP opinion from the Public Accountant Office.
Source: Analysis of the Researcher from Primary Sources (2019)

Category Sub Category Description
Company Value

Vision and Mission
Vision "GandengTangan is a collaboration platform for collaboration for micro entrepreneurs who need capital with lenders who want to have a safe and transparent social impact through short-term funding." The vision is derived in the business values: poverty can be overcome by open access to funding, each individual has the opportunity to have a social impact, technology connects lenders and micro entrepreneurs, together is better than one.

Web Display
Home Search: feature that makes it easy to access the desired information from the GandengTangan website by entering keywords.
Submit Business Financing.
Become Lender.
Risk Disclaimer, in this link there is a series of statements from GandengTangan about the possible risks that occur in cooperation between lenders and borrowers. It also mentions the mechanism for conducting financial transactions in GandengTangan. VOLUME 17, NOMOR 2, Desember 2020: 145-166 Jurnal ILMU KOMUNIKASI

Category Sub Category Description
About Us Containing the history of GandengTangan, legality under OJK, company values, GandengTangan journey, and GandengTangan personnel.

Career
Feature to invite youth with certain qualifications to join GandengTangan.

Calendar of Events
Repository of the schedule of activities carried out by GandengTangan in youth philanthropic activities.

Blog
Containing various news and information related to financial themes, small businesses, investments.

Join Hands with Kindness
News about philanthropic activities that have been carried out through GandengTangan.
Privacy Policies Containing privacy policies or personal data protection provisions for each use of facilities, features, or services contained on www.GandengTangan.co.id managed by PT Kreasi Anak Indonesia.

Terms and Conditions
The terms, mechanisms, and settlement solutions resulting from cooperation through GandengTangan are conveyed in this feature. The use of narration is more legal drafting, where the conditions have consequences for the borrowers, lenders, and GandengTangan as the fintech platform.

FAQ
This feature contains information often asked about GandengTangan by both lenders and borrowers.

Contact
Feature to contact GandengTangan also includes an offline office address. In the contact form, users can choose the division to contact: IT, CS, HRD, or marketing.

Consumer Complaint
GandengTangan opens space for complaints which will be resolved within a maximum of 20 working days. If the settlement by GandengTangan is deemed insufficient, the consumer can file a complaint to OJK or through other alternative dispute settlements.

Impact Achievement
Containing quantitative performance achievement of GandengTangan such as accumulated loans, outstanding loans, accumulated borrowers, to active borrowers, and total users. Besides, the qualitative achievement is that GandengTangan is a registered company under the supervision of OJK since 2019 as a peer-to-peer lending-based fintech company.   DAAITv, MetroTV, JawaposTV, KoranSindo, TempoEnglish, IndonesiaTatler, Gatra, Kompas.com, DailySocial.id, Techinasia, Techno.id, and Kontan.co.id

Youth Capacity Building through ICTs
Youth philanthropy and its involvement in Indonesia's development have been carried out since pre-independence times (Osili & Çagla, 2015, p. 388;Suryadinata, 1978). Since the 1980s, youth philanthropy has been dominated by two main movements namely; youth grant making and service-learning (Allen, 2002, p. 55).
In its development, more and more youth have joined in volunteering in philanthropic activities through community foundations, schools, religions. The participatory youth volunteerism activities began to target political, economic, and socio-cultural themes and issues.
Kitabisa and GandengTangan build youth capacity by doing several programs. Kitabisa and GandengTangan create a professional company structure as described in the website. Those two companies work with Indonesian youth to be actively involved in capacities in accordance with the companies' vision and mission. Profile of the organizational structure gives confidence to the youth to jointly contribute solutions to social problems.
Kitabisa refers to the personnel in the company as the "Doers" because as stated on its official website that kindness needs to be conveyed through philanthropy practices rather than just words. This pattern is often referred to as public education or social marketing campaigns (Johnson, Johnson, Kingman, 2004, p. 18) involving the media and entities related to  (Johnson, et al., 2004, p. 34 techniques that have been implemented (Reis & Clohesy, 2001, p. 109).

Strengthening Youth Skill and Knowledge
The youth contribution in philanthropic activities through startups is a bridge to manage partnerships and building youth capacity in strengthening civil society (Zeldin, et al., 2013, p. 387). Healthy and positive community governance requires the promotion and building of youth involvement as agents of change (Zeldin, et al., 2012, p. 84  becoming part of a startup company competition, contributing to the ICT, VOLUME 17, NOMOR 2, Desember 2020: 145-166 Jurnal ILMU KOMUNIKASI management, marketing, and creativity capacity strengthening scheme. Moreover, the training and support program are also made by involving the corporate entity structure to develop in terms of both personal and collective capacities. They build collective behavior in formulating strategies to deal with local and national issues, and building a national philanthropic institution system. The strengthening is also carried out in the management capacity of ICTs, company managerial, marketing, and content creative.
On the other hand, GandengTangan actively encourages youth contribution in capacity building by providing space in building careers in GandengTangan. This company invites the outstanding Indonesian youth to join in developing capacity according to competence. As written on the official website, GandengTangan openly opens formation for certain competencies in line with company needs.
The philanthropy in the social enterprises run by the two startups above can become the "learning laboratories" where the perspective of academic science can be tested with an approach to capacity building and youth leadership strategy (Libby, Rosen, & Sedonaen, 2005, p. 115) to find youth philanthropy model in participating in setting priorities of community building, problem solving, and decision making.
The use of ICT in the startup platforms of Kitabisa.com and GandengTangan trains the youth in developing communication competencies in dealing with public audiences. The youth involvement in ICT-based industries becomes a challenge (Purwani, et al., 2018, p. 100  This context places assessment and respect for youth more than "future capital" but unique creative individuals who can make a significant contribution to development. The presence of social enterprise platforms in the development of youth philanthropy in Indonesia can be a channel for increasing the capacity of the youth contribution in social change. Optimization is carried out by Kitabisa and GandengTangan with the initiation of a social philanthropic program by establishing a communication information technology-based company. Kitabisa and GandengTangan have presented youth philanthropy with the projects to: strengthening youth capacity, building youth-adult collaboration, empowering youth skills and knowledge, building networks, and maintaining program sustainability. The youth involvement in the philanthropy of Kitabisa.com and GandengTangan with the social enterprise platforms may bring several social impacts such as: (1) persuading the contributions of other fellow youth in similar programs or make initiation of variation programs; (2) broadening the insights and knowledge of the youth on several issues such as narcotics and alcohol abuse, and environment; (3) giving the message of joy and enthusiasm to the youth (about philantropic activities) by their involvement as contributors in KitaBisa and GandengTangan.
Youth philanthropy in the ICT scheme of startups Kitabisa and GandengTangan builds youth confidence and networking. These initiators develop relationships that can be managed in the capacity to create innovative ideas and technologies