Glasnik Srpskog geografskog drustva 2021 Volume 101, Issue 1, Pages: 89-110
https://doi.org/10.2298/GSGD2101089P
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Variations in seasonality in spa centres of Serbia
Pavlović Sanja (University of Belgrade, Faculty of Geography, Serbia), sanja.pavlovic@gef.bg.ac.rs
Todorović Nikola (University of Belgrade, Faculty of Geography, Serbia)
Bolović Jelena (Tourist Organization of Požega)
Vesić Marina (University of Belgrade, Faculty of Geography, Serbia)
Seasonality of tourist demand imposes a number of issues related to the
destination’s carrying capacity and business activities of the individual
service providers in tourism. As one indicator of seasonal fluctuation of
tourist demand, the Gini index is identified in order to establish monthly
concentration of tourists. In this study, the Gini index was calculated for
four spa tourism destinations in Serbia (Vrnjačka Banja, Sokobanja, Niška
Banja, and Prolom Banja), in order to establish variability in the
seasonality. The research took into consideration the period 2010-2019.
Research results indicate that Niška Banja Spa has the lowest values of the
Gini index, while Vrnjačka Banja Spa and Sokobanja Spa have the highest
values, whereby no values are higher that .45 (mostly between .30 and .39).
Given that the theoretically lowest value of the Gini index is 0 (smallest
seasonal concentration) and the highest is 1 (biggest concentration), the
selected spas still do not have particularly high degree of seasonal
concentration of tourists. Possibilities for reduction of tourist demand
seasonality are pointed out, given its impact on tourism planning and its
economic effects.
Keywords: tourist demand, seasonality, Gini index, spa, Serbia
Project of the Serbian Ministry of Education, Science and Technological Development, Grant no. 176008