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KCI 등재

How do age differences between service staff affect Philanthropic corporate Social responsibility in the Restaurant industry?

한국외식산업학회지
약어 : -
2018 vol.14, no.1, pp.121 - 129
DOI : 10.22509/kfsa.2018.14.1.009
발행기관 : 한국외식산업학회
연구분야 : 관광학
Copyright © 한국외식산업학회
황진수 1 ,  이정원 2

1세종대학교

2신한대학교

86 회 열람

The concept of philanthropic corporate social responsibility is very important in managing the business because it enhances a positive image of the business, so this study tried to explore how to increase the perception of philanthropic corporate social responsibility, focusing on hiring seniors in the restaurant industry. More specifically, this study investigated comparisons between the type 1 restaurant (where both people aged over 65 and younger than 65 provide services) and the type 2 restaurant (where only people younger than 65 provide services) in terms of philanthropic corporate social responsibility. The total of 546 completed questionnaires were collected from the restaurant patrons in Korea. The results showed that there were significant statistical differences between the two types of restaurants in the perceptions of philanthropic corporate social responsibility.

Philanthropic corporate social responsibility, Senior, Restaurant, Aging society

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