KAJIAN MUSAWARAH : CONTEMPORARY DA’WAH, PIOUS IDENTITY AND VIRTUAL UMMAH

This article analyzes da’wah developed contemporary movement in Indonesia, especially on Kajian Musawarah community that massively stirs da’wah of celebrities hijrah. Da’wah movement is increasingly developing as technology develops. This article discusses how the popularity as the part that stirs da’wah contemporary. This study is important, to see how celebrities place themselves as new religious authorities who join in uplifting da’wah contemporary, online and offline. Moreover, this article also sees how the celebrity’s popularity appears as a godly identity. This study also discusses how new media unites Muslims through the imagination community. This article conducted through observation on Instagram and Youtube of Kajian Musawarah and supported by a literature study. This study result shows that Hijrah celebrity popularity supports the birth of da’wah movement in the celebrity circle, even triggers the formation of new religious authority and godly identity. Furthermore, Kajian Musawarah encourage the formation of virtual umma and imagination community through new media.

In contrast to Dermawan, Triantoro explained da'wah concept currently dominated by youth movement. 5 Through Teras Da'wah community, Triantoro found that young people popularized da'wah movement based on popular culture (pop culture). This happened the impression that da'wah is no longer seen as rigid, but rather moves dynamically, especially among youth. The presence of Teras Dakwah also succeeded appearing new religious authority through negotiation on sociocultural aspects of Islam.
The same study was also explained out by Kailani. Kailani shows movement da'wah is packed creatively through writing. 6 He reviewed the emergence of the Lingkar Pena Forum (FLP) not only as a forum to mobilize da'wah among young people, but also to create a pious identity as a trendy Muslim figure. The emergence of FLP as an effort young people to deconstruct pop culture issues that are suspected to damage the morale of young people in Indonesia.
These studies discuss the contemporary da'wah movements still focus in aspects of politics, popular culture and socioculturalism. This paper examines different focus than previous studies. This paper tries to show how the emergence of contemporary da'wah movement driven by the hijrah celebrity community in Indonesia. The author will focus on discourse on new religious authority, piety identity and new media.
In this study, the authors focus on examining the emergence of Kajian Musawarah in Indonesia. Kajian Musawarah was chosen as focus because this community represents as community that recently massively spreading Islam in public sphere. Uniquely, this community is the only community that covers pre-hijrah and post-hijrah celebrities. In addition, da'wah movement is also based on the offline method (face to face) and through online (new media).
This research is important to see how Kajian Musawarah plan the concept of da'wah through hijrah celebrity popularity. Then, through this Kajian Musawarah, the writer will discuss three specific questions. First, how the emergence of Kajian Musawarah? Second, how does the discourse relate to the popularity of hijrah celebrity and pious identity. Third, how does the context of Kajian Musawarah embrace the public, both offline and online?
To answer these questions, this article will be divided into several focuses. In the first part, this paper will discuss the focus background of this study. The second part will be discussed related to the history of the Kajian Musawarah. The third part will discuss about Kajian Musawarah as a form of contemporary da'wah practices. In this section will also discuss about religious authority, hiirah celebrity and pious identity. The fourth will be discussed regarding the new media used by the Kajian Musawarah to spread contemporary Islamic da'wah. This sub-chapter will also discuss virtual ummah. Through new media, the authorwill discuss how Kajian Musawarah establishes connection with new media users to unite Muslims or is called a virtual ummah. This paper will be analyzed through descriptive qualitative. The author will observe and search through Kajian Musawarah through Social media accounts, such as Youtube and Instagram. The reasons are because, first, because the author want to see how the media package and deliver information related to Kajian Musawarah. How does media explain the rule of da'wah by Kajian Musawarah tim. How media convey to the public related to the authority of artists as activists of art and da'wah. Second, the author found difficulty while trying to interview Kajian Musawarah's member. To answer some quetions in this article, the author tried to look for the information through online lecture "kajian online" in Youtube and Instagram. Besides, the author focuses on the process of collecting data through online media and analyze through content analysis. The author will analyze the content of Kajian Musawarah's creative da'wah by looking at the focus of this study. In addition, the author will see how media reports Kajian Musawarah as the role of hijrah selebrity united.

Appearance Landscape of Kajian Musawarah and Hijrah Celebrity
Islamic da'wah movement in Indonesia occurred very massive after the fall of the New Order regime. This phenomenon can not be separated from the context of the rise of Islam that occurred in various parts of the world. The emergence of the Islamic da'wah movement spirit can not be separated from the discourse of the Iranian Revolution in 1979. The incident was motivated by disappointment toward the ruler of Mohammad Reza Pahlavi and changed the Iran situation which initially adopted the Monarchy system into the The emergence of the Islamic da'wah movement massively happened in Indonesia, especially among academics and campuses, this is not only because of Iranian Revolution, but also because of the disappointment in the campus community regarding the political situation in Indonesia. 9 During the New Order government under Soeharto, the Islamic movement was closely monitored by the government. In fact, Islamic symbols are not permitted to be seen in public spaces.
However, when the monetary crisis occurred in Indonesia, Suharto began to formulate a strategy to gather votes of support muslim. Through this approach a number of Islamic In addition, the Islamic da'wah movement was also presented in the form of music, it is called as nasheed. The emergence of Nasyid not only as a new variant in the world of music, especially Islamic music, but also builds Islamic political discourse. In addition, nasyid is also said to be present to minimize popular culture music that is increasingly familiar in public spaces. For example, nasyid from Raihan and Sahabat Hijaz group are very familiar among young people in Malaysia. Young people see that nasheed is one of the best strategies to convey Islamic da'wah. This shows that nasyid was able to create a new da'wah movement situation among young people. 13 Based on these examples, this paper shows and explore that the contemporary Islamic da'wah movement is increasingly widespread in Indonesia, especially among celebrities.
Celebrities are known as public figures or some people call them art activists. Celebrity figure will be demanded to be very careful to behave in public space. Each movement will be interpreted based on a different perspective by the community. Therefore, it is important for celebrity to maintain his self-image. 14 As a result of exposure to Islamic da'wah among Indonesian celebrities makes their personal appearance physically more Islamic. This phenomenon the authors call it the term "hijrah celebrity". Hijrah is interpreted as "moving". In the history of the Prophet Muhammad sallallaahu 'salam (peace be upon him), hijrah is interpreted as the migration of the Prophet along with his followers from Mecca to Medina with the aim of avoiding the pressure of the Quraish. 15 Lately, the concept of hijrah is interpreted as the transfering person from a particular religion to become an adherent of Islam or transfering person become more obedient to Islam.
In this context, not only a few celebrities in Indonesia have declared themselves as someone who has hijrah. In addition, Teuku Wisnu is known as a "bearded man" and he told his experience about hijrah. However, he has adopted Islam as a religion of his descendants and claims that he is now a obedient Muslim. 16 As a Muslim, he often hears a number of religious lecturers, such as lectures delivered by religious teacher Khalid Basalamah.
With the spirit to hijrah or become a good person and obey to Islam, Teuku Wisnu tries to spread Islam to his colleagues. The hijrah process was also experienced by celebrity couples such as Dimas Seto and Dhini Aminarti, Arie Untung and Fenita Arie, Dude Harlino and Alysa Soebandono and several other artists. These celebrities began to show their identity as a Muslim through social media, ranging from posts related to Islamic advice, their flashback stories got guidance, to the products and clothing that they wear. This phenomenon encourages the formation of Islamic public space. 17 Some of artists who have experience the process of hijrah , coordinate with one another to form a community of Islamic studies, the community of Kajian Musawarah. This community was formed to make it easier for celebrities to share Islamic religious knowledge.  Hanan Attaki regarding the da'wah field that is "anyone who is momentarily in da'wah field, then he has his own specificities". The point is every person has the obligation to da'wah in any form and field, both in terms of preparation of da'wah, promoting da'wah, preparing food for da'wah and so on. 21 In addition, Kajian Musawarah is now actively involved in a number of da'wah events, such as Hijrah Fest, Ummat Fest, and they even arrange a da'wah program routinely to various cities in Indonesia. This missionary journey they call it the term "safar". In addition, Kajian Musawarah has also facilitated and helped other celebrities who want to become converts as Muslim. For example, Roger Danuarta who has converted to Islam before marrying Cut Meiriska. Roger Danuarta said that he had long wanted to become a convert as Muslim. It was just that he has not found the right time. 22 Referring to the above description, in this paper the writer will explore how Kajian Musawarah provides a place for hijrah celebrities to exist to spread Islamic da'wah. In addition, the author will also explore how Kajian Musawarah formed a new religious authority. The author argues behind the strategy of celebrities moving to spread Islamic da'wah, they use their popularity as a celebrity to launch da'wah. 18

Musawarah Study: Popularity of Celebrity Hijrah and New Religious Authority
As the author has explained in the previous chapter that recently the phenomenon of hijrah celebrity is being discussed in various media. One of them is shown by the presence of Kajian Musawarah as a hijrah celebrity community. This community was formed by several  celebrities, sit on the floor and arranged in a shaf (row in prayer). Between men and women jama'ah are given boundaries in the form of cloth. However, each jama'ah was given the opportunity to ask questions at the end of the lecture session, whether delivered directly orally or through writing.
In addition, Kajian Musawarah used luxurious location facilities to do routine studies.
After the study is held, all jama'ah will be invited to eat the dishes available outside the study room. Then, hijrah celebrities meet each other and use their Instagram aplicataion to share happiness, stories and content of Islamic da'wah with netizens in insatgram. Not only that, but also they often post Muslim clothing brands that are being worn, promoting the business of celebrity colleagues and strands of prayer.
In addition to conducting routine studies, Kajian Musawarah also designed a number of humanitarian programs, such as the Musawarah Peduli Kabut Asap", "Musawarah Berqurban", "The Art of Da'wah", and other da'wah programs. Behind this humanitarian program, Kajian Musawarah uses physical photos of hijrah celebrities to promote the program. They also contributed to reach the location of humanitarian programs.

Furthermore, the author's observations on Instagram and YouTube accounts of Kajian
Musawarah show that the lecture delivery process will be documented with the help of media tools. Kajian Musawarah facilitates several media stakeholders such as tool to display recorded lectures directly on the white screen. This is used to minimize distortion of the message between ustad and jama'ah in the back row. Then, the recording results of the study will be published via Instagram and YouTube to be widely publicized to the public. By displaying the figure of contemporary ustad and hijrah celebrity to the publications of da'wah was able to attract the attention of the community to watch the study. For example, one of the videos on YouTube Kajian Musawarah entitled "Discussion with Ustadz Adi Hidayat" has been watched by 175,000 viewers (source: Musawarah Study YouTube youtube account).

FATHAYATUL HUSNA YUSRI
128 | Jurnal Ilmiah ISLAM FUTURA Referring to Rosyad, the advancement of electronic media is one of the factors in the presence of contemporary da'wah. 37 This is a differentiator between classic da'wah and contemporary da'wah. The same was done by Kajian Musawarah. Kajian Musawarah also made a number of other da'wah programs in the form of postings on social media. To find out more about da'wah Kajian Musawarah on social media, the next sub-section will be described related to social media as new media and its relation to the da'wah program and the general public.

Kajian Musawarah, New Media and Virtual Ummah
As mentioned in the previous sub-chapter, Kajian Musawarah compiles various da'wah programs, such as humanitarian care programs. In addition, Kajian Musawarah designed a program focused on external da'wah and internal da'wah. External da'wah refers to da'wah activities carried out in a number of cities in Indonesia. For example, the "Da'wah Marketing with Musawarah" program held in Semarang. Furthermore, the internal da'wah is to strengthen friendship among hijrah celebrities.
For example, every activities will be published openly through social media, such as Instagram and YouTube.  Furthermore, in contrast to previous studies, Campbell explains that the Islamic virtual community not only discusses its practices online, but also needs to see its practices offline. 41 According to him, the online community has the potential to arouse the public, even though the purpose of the online community is to raise the existence of the offline community. 42 Campbell calls this phenomenon the term "networked community" which is to explain how the concepts and structures formed by the online-offline community. 43 Youtube and Instagram are new types of media that highly demand by various groups today. Both are also equipped with comments fields and like and dislike features to make it easier for viewers to respond to the video being watched. Not only filled with entertainment content, these two new types of media are also used to deliver spiritual studies, such as Islamic studies. media to maintain its community as a celebrity community determined to preach and unite Muslims. Through Kajian Musawarah, they are not only appear as obey Muslims, but also as subject of establishing a pious identity for their fans in online and offline public spaces. In addition, the author also argues that Kajian Musawarah not only stands as a community to unite celebrities migrating, but also contributes as a virtual ummah to form an imagined community.
Through Kajian Musawarah, the authors argue that celebrities in Kajian Musawarah combine the discourse between online and offline content. Forms of activities carried out offline (real world) will be produced online (virtual world  Thus, this paper agrees with the matter that was delivered by Campbell that the virtual ummah not only explores the practices of individuals expressing themselves online, but also how to unite Muslims in conditions that not knowing each other and not meeting each other.
This condition forms a concept called the imagined community.

C. CONCLUSION
Da'wah movement massively happens in Indonesia in this decade. This movement tied all of Muslim to care about Islam, especially young generation. Islam blossomed very rapidly while using new media. Attractively, this situation also supported by some Muslim actress' to show that they are as a very caring people of Islam.
Da'wah movement of Kajian Musawarah is present and has formed a new movement for da'wah. As a hijrah celebrity community, Kajian Musawarah uses the popularity of hijrah celebrity to create da'wah messages. Through a series of contemporary programs, Kajian Musawarah has identified differences between old religious practices and new religious practices. Through this, Kajian Musawarah succeeded in forming a new religious authority by using contemporary da'wah programs and issues of humanitarian care.
In addition, through the Kajian Musawarah, this article concludes that new media plays a major role in building the discourse on the pios identity. Kajian Musawarah began to be known as the hijrah celebrity community when new media used for the publication process of their da'wah programs. In addition, by presenting the physicality of each hijrah celebrity shows that they are doing the process of hijrah and supported by the presence of Muslim clothing from various brands and also things those relate to Muslim Furthermore, through Kajian Musawarah, this article concludes that the new media also links the reality between offline and online. New media as a tool to unite Muslims in all parts of the world. This also impacts on the formation of imagined communities.