The social impact analysis of "Rise a Voice, Airlangga Got Talent" program with social return on investment approach

This study aimed to evaluate and calculate the social impact value from the "Rise A Voice, Airlangga Got Talent" Program. The program was a Creating Share Value activity carried out by Master of Management students at Airlangga University for orphanages in Surabaya. It was held to provide a platform for the orphanage children's creations and direction related to good orphanage management. However, after the implementation of the program, there were no measurement results related to the social impact received. Therefore, this research was

This study aimed to evaluate and calculate the social impact value from the "Rise A Voice, Airlangga Got Talent" Program.The program was a Creating Share Value activity carried out by Master of Management students at Airlangga University for orphanages in Surabaya.It was held to provide a platform for the orphanage children's creations and direction related to good orphanage management.However, after the implementation of the program, there were no measurement results related to the social impact received.Therefore, this research was conducted to calculate the value of the social impact using the Social Return on Investment (SROI) approach as a research method.The result showed that the Program produced an SROI value of 36.04.It can be inferred that every 1 Rupiah invested in the "Rise A Voice, Airlangga Got Talent" Program was able to generate return of Rp. 36.04.Meanwhile, the payback period can be gained in 1.7 months.This program can be categorized as successful because it is able to exceed a ratio of 1 in SROI.The calculation of SROI is important to evaluate and develop strategies for the program sustainability as an illustration for investors who are willing to invest in the same program.
Nevertheless, the opportunity and rights of these children to obtain welfare in education or develop their talent and creativity are not lost.Based on the Undang-Undang Hak Asasi Manusia Pasal 60 No.39 Tahun 1999, every child has the right to access education and schooling as befits his interests, talents, and intellectual capacity.Hence, the citizens role and support to build a harmonious environment for them are really needed.The existence of orphanage is crucial for the orphans to live like the other children, so they can have the opportunity and motivated to achieve their goals.
However, the results of Rahmah's research (2016), showed that the amount of children living in orphanages who face difficulties in adapting to the community is around 27.78%, while the amount who have difficulty in adapting to the school environment is 30.83%.This condition can happened because the average orphanage in Indonesia has not been able to accomplish development and service standards to optimize children's growth and development.Various limitations that show up in the education and development of children's talents are caused by orphanage's financial factor that do not have a steady income.The government's concern is also still minimum.Instead of entirely funded by the government, the funding usually comes from the donors.
These limitations and inequalities are in line with one of the issues raised by the Sustainability Development Program (SDGs).SDGs is a sustainable development goals that has been compiled by the United Nations (UN) to solve various economic and social problems in the world.The Sustainable Development Goals (SDGs) have 17 points, one of which is the 10th point, namely "Reduce Inequality" which means reducing inequality/gaps.This point is raised by SDGs because it occurs in both developed countries and developing countries.Inequality seems to create clear boundaries between people in different economic statue, different social statue and so on.There are many kind of inequalities that must be eliminated, so that everyone has the same rights and opportunities to progress and develop theirselves in order to create a prosperous country (Bolatito, 2023).
The "Arise Voice, Airlangga Has Talent" program can provide various benefits that directly or indirectly support the achievement of SDG number 10, namely Reducing Inequality.This program can provide orphanage children with the opportunity to show their abilities in various fields such as arts, sports or academics.This gives them equal opportunities to develop and achieve, reducing gaps in access to extra-curricular education or talent development.Participation in talent competitions helps build the self-confidence and social skills of orphanage children.This is important in reducing inequality because they can feel more confident in interacting with others and exploring their full potential.Talent competitions often allow children to develop new skills outside the academic curriculum, such as public speaking, technical skills, or creativity in self-expression.This can increase their competitiveness in the future job market, which indirectly helps reduce economic inequality.Through participation in competitions, orphanage children can expand their social networks.This can give them the opportunity to engage with people from different backgrounds and build valuable relationships, which is important for expanding their opportunities in the future.
Based on these reasons and considerations, the "Rise A Voice, Airlangga Got Talent" Program was finally held to raise the voice or creativity of the orphanage children so they could be more developed.Their ideas and creativity which are only displayed in their orphanage so far, could be performed in a big show that will be assessed, guided and appreciated by many people.There will be also a talk show conducted by expert presenters who will discuss matters related to the orphanage management and the orphanage children mentoring.This Corporate Social Responsibility (CSR) program is expected to help these children become more enthusiastic, motivated, and develop their talents and skills.Meanwhile, the wider community and the art activists can give more appreciation, provide space for development and guide these talented orphanages to achieve their goals.
Corporate Social Responsibility is a business model of company activities that aims to achieve balance between economic, environmental and social factors.Thus, CSR can be interpreted as external activities that are beneficial to company performance.In addition, various studies prove that CSR is a key factor for improving community and other stakeholder relations, which automatically leads to higher profitability (Ruan et al., 2022).Procurement of Corporate Social Responsibility (CSR) is functioned to maintain a harmonious balance between the company and the community around the company's location.CSR is also marked to help companies in achieving sustainable development goals as well as promoting environmental-friendly in the wider community (Lu et al., 2021).
SROI is one of the most well-known methods for measuring social impact because it can represent the industry standard for project-or organization-level reporting (Corvo, 2021).Social Return On Investment (SROI) is an instrument to measure and report social, economic and environmental values known as the triple bottom line that can be drawn from a program, organization or policy (Maldonado, 2016).It can also be used as a recognized evaluation of an activity that is closely related to the stakeholders.SROI becomes efficiency indicators in an investment value (given value) by comparing the benefit's value with the resources invested's value (Teo et al., 2021).Indicators are needed to prove the changes that have occurred, by explaining the impact produced and how much benefit is generated.An indicator can be subjective when it comes from someone's experience or opinion which are used as facts of change or objective, or objective when it relates to the attendance of participants and the evidence of providing financial assistance (Nielsen et al., 2021).
The main purpose of SROI is to find the changes that have occurred in terms of social, environmental and economic aspects.The calculation begins to be widely used for analyzing and calculating the benefits and welfare generated from a program (Edwards & Lawrence, 2021).SROI can be proven by using a monetary value to represent the social value, created by the intervention from the entire range of values result, so as enabling the calculation of the benefit to cost ratio.For example, a 2:1 ratio indicates that a $1 investment value generates $2 social value (Gosselin et al., 2020).
There are several challenges and obstacles in calculating SROI, that are caused by none standard or definite measure in determining impact, monetization, or proxy value.Therefore, each calculation and analysis of SROI could be different, but there is no right or wrong calculation.There are two types of SROI; an evaluation for a program's assessment that has been completed and SROI before the program to predict how much social value will be gained when the desired outcome created.This study aims to calculate the social impact of this program by using SROI, which will shows the value generated for every rupiah.A few researchers focused on The SROI calculation for the Together Grow Stronger activity by dividing the Present Value of Impact with the Value of Input resulted a social impact of 23.60 (Premananto & Watulingas, 2023).It means every rupiah that has been invested in these activities will get a return effect of Rp. 23.60.This study will also calculates SROI along with the calculation of payback period to find out the return on investment's period of the program.SROI calculations are important to measure the level of success of the program through calculating the impact of social value generated.If the SROI results are less than a ratio of 1, then the program must be evaluated or even replaced with another program.SROI helps describe whether a program is running well financially and whether it has short-term or longterm benefits.Apart from that, SROI calculations can also provide investors with an idea of several programs in which they may be able to invest and which they may not.This journal will contains Introduction, Literature Review, Research Methods, Results and Discussion, Conclusions and Suggestions.

Scope of the Research
The purpose of this SROI analysis is to calculate the social return value from the "Rise a Voice, Airlangga Got Talent" Program, which had been given in the form of providing a creative platform for orphanage children.The executors of this activity were Master of Management students, Class E2M1 in Airlangga University.Meanwhile, the beneficiaries of this program are 14 orphanages in the Surabaya and surrounding areas who had registered and were willing to take part in this talent searching competition as well as the sponsors who have funded this program.This program was implemented to provide social impact to the orphanage children so as to their companions and caretakers.However after the program took place, there was no measurement related to how big the impact for both the orphanage and the executors of the activities.This condition will causes no evaluation nor further movement as well as immeasurable moral and financial responsibility related to this program.According to these problems, this research aims to determine the social impact value of the program and the period of realization from all resources that have been invested in this program.

Research Design
This study uses a quantitative approach with SROI calculation based on "The SROI Network UK," that uses secondary data (Watson, 2017).This method is the most suitable for the objecti of this research, namely the social impact value that can be felt and the period of all investments can be realized.This research has several stages to simplify the process of impact identification and monetization calculations as in Figure 1.
1. Establising Scope & Identifying Stakeholder Boundaries related to program scope, goals, and desired outcomes should be established at the outset.Then, the stakeholders in this program need to be explained and their functions known.To identify stakeholders, it is necessary to create a list of all potential groups that may be impacted or impacted by program activities (Roberts, 2023).

Mapping Outcomes
Carry out mapping related to engagement between stakeholders, impact, and theory of change, which shows the relationship between input, output, and results developed.This mapping can help assess whether the data or stages are needed or not and describe the results using the Theory of Change.The use of a Theory of Change allows this research to uncover realistic short-, medium-, and long-term narratives that ultimately reveal results that are easily verifiable by stakeholders (Leon, 2021).

Efidencing Outcomes & Giving them a Value
This stage involves exploring data to demonstrate whether the programme yields outcomes and then valuing them in a monetary term.Perform a data search to show whether the outcome has occurred.Then the results are monetized by giving financial value to the data, including data that has no price (Kadel, 2022).

Establising Impact
After collecting evidence of results and monetizing them, aspects of the changes that will occur are linked to their impact in the future (Laing, 2017).

Calculating The SROI
The calculation is carried out by dividing the overall impact value and the input value.SROI calculations enable business managers and investors to understand, compare, and analyze impacts for better decision making (Oshimi, 2022).Based on research of Fujiwara (2015) The "Rise a Voice: Airlangga Got Talent" activity contains two main events, First is The Got Talent program which will presents talent shows and actions from orphanage children who have had a lot of talents and skills but have received little attention.Second is a talkshow to discusses talent management and orphanage management toward the assistants and the orphanage administrators that hosted by the expert speakers.This event will be attended by 14 orphanages spread across Surabaya and its surroundings who have registered and are willing to take part in various series of events.The characteristics of the participation of the program include having talent that can be demonstrated in public, does not contain elements that can lead to bad thing, can be done individually or in groups, orphanages located in Surabaya and surrounding areas.The program is held on Sunday, May 28 th 2024 and taken palce in Ciputra World Surabaya, V Junction, 3 rd Floor.The number of participants is 113 children from 14 orphanages across Surabaya which is summarized in Table 1.The first program was Got Talent program of singing, dancing, patrol and banjari performances (Figures 2 & 3).The competition participants were very enthusiastic in preparing interesting costumes and musical instruments.There were many viewers from interested mall visitors.The second program was Talk Show that hosted by two expert presenters who have experienced in the talent field and orphanage management.The sustainability of this program also involved sponsors and media partners who support the implementation of the program.This program was financially supported by PT Pos Indonesia as the main sponsor.13 media partners have also been engaged in sharing the program activities in both print media and social media (Table 2).The first stage of SROI calculation is determining stakeholders and mapping their impacts.There were 10 stakeholders in this program who gave different impacts and reasons.The description of stakeholders and their identification is detailed in Table 3.

STAGE II SROI
The second stage is the calculation of monetization for each stakeholder and each impact.This calculation will be summarized and accumulated in Tabel 4.

STAGE III SROI
The third stage is the accumulation of all monetization results with the addition of several other factors to get the Adjusted Value (AV) Calculation results, this calculation is not intended to be one-sided and reductive (Klemelä, 2016).Adjusted Value is the Impact Value (proxy value) which will be reduced from several factors such as Deadweight, Attribution, Displacement and Drop-off (Farr & Cressey, 2019).Deadweight (DW) is the percentage of the total results that will occurs even when the program is not carried out, or also can be said that the percentage of other programs/activities that contribute in the program.Attribution is the percentage of the other stakeholders' contribution (Ariza-Montes et al., 2021).Displacement is the percentage of the other activities that were replaced due to the implementation of the program (Jones et al., 2020).Drop-off (DO) is the reduction percentage of the subsequent years after implementing the program (Anam et al., 2022).SROI calculations are specific to the application of the principle where the assessment of results uses financial proxies to monetize results.So SROI cannot be shown using just one digit number which cannot explain how much value has been created, because SROI is "a story about change" (Nicholls, 2017).Furthermore, the identification and calculation of the impact of the existence of the program will be calculated and identified in Table 5.

STAGE IV SROI
The fourth stage is the NPV calculation stage which is projected for the next 5 years using an interest rate of 5.75% based on Bank Indonesia in 2023.Then the results of the NPV calculation are reduced by the Value of Input which will produce a Net Present Value value and inputted to the SROI formula.The result is shown in Table 6.

Figure 2 .
Figure 2. The Peformance of "Rise a Voice, Airlangga Got Talent" Participants (Laing, 2017)of calculate SROI involve some aspects including stakeholders, understand what changes, value the things that matter, only include what is material, don't overclaime, be transparent, and verify the result.6.Reporting, Using, & EmbeddingThe last stage involves sharing findings with stakeholders, embedding good outcomes processes, and verifying the report.The results and conclusions of SROI calculations can serve as recommendations for stakeholders, and instill a process of good results in the organization(Laing, 2017).

Table 1 .
List of "Rise a Voice: Airlangga Got Talent" Participant

Table 4 .
The Calculation of Monetization

Table 6 .
The NPV Calculation