THE ANALYSIS OF INVOLVEMENT OF YOUNG GENERATION ON CREATIVE ECONOMIC DEVELOPMENT

This study aims to analyze the existence of young generation in the development of creative economy in Lamongan district. This research uses descriptive quantitative design with survey research approach. The subjects of the study were self-employed entrepreneurs who tend to be economic actors in Lamongan regency with population 260,273 people and taken sample of 205 people with Purposive Sampling technique. Instrument data in the form of questionnaires, interviews and documentation. The results concluded that 19.4% of the population of Lamongan District is active as economic actors with various efforts. Based on the results of data analysis is known that 16.6% is the creative economy. While based on data from all subjects of the study, it is known that the young generation who become creative economic players as much as 9.3% of the total number of respondents. Based on the results of the research shows that there are 10 subsectors of creative economy that have been developed by the community. Overall, the involvement of the younger generation in business activities in the creative economy is still relatively small when compared with other sectors. However, when compared with fellow creative economy actors, the younger generation is more dominant. This is based on the results of data analysis showing the young generation involved in the creative economy as much as 55.9%. While the creative economic actors aged over 35 years as much as 44.1%. Abstrak Penelitian ini bertujuan untuk menganalisis eksistensi generasi muda dalam perkembangan ekonomi kreatif di Kabupaten Lamongan. Penelitian ini menggunakan desain deskriptif kuantitatif dengan pendekatan penelitian survei. Subyek penelitian adalah para wiraswasta yang kecenderungannya sebagai pelaku ekonomi yang ada di Kabupaten Lamongan dengan populasi 260.273 orang dan diambil sampel sebanyak 205 orang dengan teknik Purposive Sampling. Instrumen data berupa kuesioner, wawancara dan dokumentasi. Hasil penelitian menyimpulkan bahwa 19,4% penduduk Kabupaten Lamongan aktif sebagai pelaku ekonomi dengan beragam usaha yang dilakukannya. Berdasarkan hasil analisis data diketahui bahwa 16.6% nya adalah pelaku ekonomi kreatif. Sedangkan berdasarkan data dari seluruh subyek penelitian tersebut, diketahui bahwa generasi muda yang menjadi pelaku ekonomi kreatif sebanyak 9,3% dari seluruh jumlah responden. Berdasarkan hasil penelitian menunjukkan bahwa ada 10 subsektor ekonomi kreatif yang telah dikembangkan oleh masyarakat. Secara keseluruhan, keterlibatan generasi muda dalam aktivitas usaha di bidang ekonomi kreatif masih tergolong kecil jika dibandingkan dengan usaha pada sektor yang lain. Namun, jika dibandingkan dengan sesama pelaku ekonomi kreatif, generasi muda lebih mendominasi. Hal ini didasarkan pada hasil analisis data yang menunjukkan generasi muda yang terlibat di ekonomi kreatif sebanyak 55,9%. Sedangkan pelaku ekonomi kreatif yang berusia diatas 35 tahun sebanyak 44,1%.


INTRODUCTION
The state of the economy in the world increasingly shows intense competition.Especially since the ASEAN Economic Community (MEA) officially opened since 2015 and made the economic competition between countries increasingly competitive.The introduction of the MEA has been widely perceived as a threat to economic sustainability for the people of Indonesia.Another explanation from the results of Nugroho and Yanfitri (2011) study that analyzed the impact of liberalization in the goods, services, capital and investment sectors concluded that Indonesia's competitiveness is weak so there is a possibility that Indonesia will be harmed from MEA. Things are not much different also delivered Rini & Czafarani (2010) that the economy and free market will be the most difficult challenge in globalization.In this case the expected economic growth desired in globalization is not proportional to the rate of population growth will consequently increase the unemployment rate.
One of the efforts to improve economic growth and competitiveness of economic actors in Indonesia is by developing creative economy.According to Romarina (2016) that the creative economy is now beginning to grow and develop into an economic sector that has an important role for the economy in Indonesia.In 2014, the creative economy is estimated to have This era is currently popular in the developing world economy.Therefore, according to Siricharoen and Siricharoen (2012), the changing economic era in business especially in ASEAN countries requires that people need to learn practical skills to make their business better.The existence of creative economy that has been developed by the community has attracted the younger generation to be involved in it.The presence of the younger generation brings different colors in modifying the product to make it more attractive and acceptable to the market.In addition, the young generation also became one of the largest consumer targets of the producers.The young generation seems to be a magnet for driving economic activity, both as subject and object.Even so, there are some creative business managers who are also minimal young manpower.When confirmed it turns out the younger generation around the area are mostly less so interested in rough work.

CONCLUSION
of society.It is also described byKhristianto (2012) that the level of the Indonesian economy is experiencing a very rapid development in the sphere of creative economy.One of them is caused by the development of information technology so as to make the opportunity and the development of creative industry become faster.It was also delivered byWróblewski (2014) that the revolution of technology, information and media can reduce the cost of the distribution process.

Figure 1
Figure 1 Percentage of creative economy subsector developed by community

Figure 2 .
Figure 2. Example of creative economy product in Lamongan Regency

Figure 2 .
Figure 2. Percentage of creative economy actors based on research subjects

Figure 4
Figure 4 Percentage of involvement of creative economy actors

Figure 5
Figure 5 the number of creative economy workers in Lamongan District Based on the results of this study and discussion, this study concluded that as many as 19.4% of the population of Lamongan are active as economic actors with various efforts.Based on the results of data analysis is known that 16.6% are creative economic actors.While based on data from all subjects of the study, it is known that the young generation who become creative economic players as much as 9.3% of the total number of respondents.The development of creative economy based on the subsector that has been developed by the government through the Ministry of Industry is also almost entirely in Lamongan.Based on the results of the research shows that there are 10 subsectors of creative economy that have been developed by the community.Subsectors include: (1) design, (2) fashion, (3) video, film and photography, (4) crafts, (5) culinary, (6) publishing and printing, (7) computer and software services, 8) research and development, (9) Performing arts, (10) television and radio.There are still 5 subsectors that have not been developed by the community, namely (1) advertising, (2) architecture, (3) artistic goods market, (4) interactive games, and (5) music.Overall, the involvement of the younger generation in business activities in the creative economy is still relatively small when compared to other sectors.One of the causes is that this sector is new in economic activity.So not many people who know the various subsectors.Although the involvement of the younger generation in creative economic activity is a small percentage when compared with the overall subject of research.However, when compared with fellow creative economy actors, the younger generation is more dominant.This is based on the results of data analysis showing the younger generation (aged between 16-35 years) involved in the creative economy as much as 55.9%.While the creative economic actors aged over 35 years as much as 44.1%.

table 1 below . Table 1 .
Percentage of creative economy actors based on number of research subjects

Table 2
Ratio of percentage of population with creative economy actors