초록

본 연구는 자기통제의 고저 두 수준, 목표진행프레이밍의 이뤄진 진행프레이밍과 남은 진행프레이밍의 두 수준에 따라 미래 자기조절행동까지의 시간적 거리가 멀거나 가까울 때 탐닉소비의 양상이 다르게 나타나는지를 검증하였다. 그 결과, 고 자기통제자의 경우, 예상되는 목표달성에 집중하는 이뤄진 진행프레이밍을 취할 때, 먼 미래보다 확실하고 현저하게 느껴지는 가까운 미래의 자기조절행동을 상상한 후 탐닉소비가 더 증가하였다. 반대로 완전한 목표달성을 위해 예상되는 목표진행의 남은 부분에 집중하는 남은 진행프레이밍을 취할 때는 가까운 미래와 먼 미래의 탐닉소비에 통계적으로 유의한 차이가 없었다. 저 자기통제자의 경우, 미래 자기조절행동을 상상했을 때, 그 시간적 거리가 가깝거나 먼 것, 그리고 예상되는 목표진행의 이뤄진 부분에 집중하거나 남은 부분에 집중하는 것 모두 탐닉소비에 영향을 미치지 않았다.

키워드

미래자기조절행동, 시간적 거리, 목표진행프레이밍, 자기통제, 탐닉소비

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