National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The social media platforms provide wide open access to the pool of agricultural information for all the food value chain players and customers. In case of farmers, it is catering the information service for their awareness and knowledge gain with timely updates, at minimal cost, reaching and linking with large number of supply – marketing chain players across the globe. In this regard, the research study was conducted in Bidar district of Karnataka State, with an objective of finding out extent of usage of social media by the Redgram growers in gaining knowledge and application of farm university technologies to increase crop yield. The study found that, majority of the respondents did not use the social media platform for information seeking and its application and a few of them used it for general purpose and very less for agricultural learning purpose. Further, the study attempted to trace the association of social media usage with the grain yield production, it is found that there was non significant association between them inferring, the social media did not influence significantly in increasing the grain production among the growers.
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