@article{ART002961535},
author={
양정연 and
이상철
},
title={광고 언어의 맥락과 의미추론},
journal={언어연구},
issn={1225-4770},
year={2023},
volume={39},
number={1},
pages={23-40},
doi={10.18627/jslg.39.1.202305.23},
url={http://dx.doi.org/10.18627/jslg.39.1.202305.23}
TY - JOUR
AU - 양정연
AU - 이상철
TI - 광고 언어의 맥락과 의미추론
T2 - 언어연구
PY - 2023
VL - 39
IS - 1
PB - 한국현대언어학회
SP - 23-40
SN - 1225-4770
AB - The purpose of this study is to analyze the use of rhetorical devices in advertising texts based on relevance theory. When interpreting the rhetorical devices in advertising texts using relevance theory, it is important to consider the relevance that words or structures have within the context, allowing the audience to understand the speaker's intention. Additionally, relevance theory suggests that rhetorical devices in texts are based on the audience's ability to infer relevance, meaning that the most relevant interpretation of the message is explored based on the audience's background knowledge and the context of the message.
The implicit meaning of advertising texts can have different meanings depending on the contextual information in which they are interpreted, even with the same vocabulary.
KW - Relevance Theory, advertising text, text analysis, context analysis, study of rhetorical devices
DO - 10.18627/jslg.39.1.202305.23
UR - http://dx.doi.org/10.18627/jslg.39.1.202305.23
ER -
양정연
and
이상철
(2023). 광고 언어의 맥락과 의미추론. 언어연구,
39( 1),
23- 40.
양정연
and
이상철
. 2023,
“광고 언어의 맥락과 의미추론”,
언어연구,
vol. 39, no. 1,
pp. 23-40.
Available from: doi:10.18627/jslg.39.1.202305.23
양정연
이상철
et al.
“광고 언어의 맥락과 의미추론” 언어연구
39.1
pp. 23-40 (2023): 23.
양정연
,
이상철
. 광고 언어의 맥락과 의미추론 언어연구 [Internet]. 2023;
39( 1),
: 23-40.
Available from: doi:10.18627/jslg.39.1.202305.23
양정연
and
이상철
. “광고 언어의 맥락과 의미추론” 언어연구
39, no.1
(2023): 23-40. doi: 10.18627/jslg.39.1.202305.23