PUBLIC PERCEPTION INDEX ON SYSTEM, MECHANISM, AND PROCEDURE OF GETTING TRADING LICENSE AT INVESTMENT AND ONE STOP INTEGRATED SERVICE OFFICE OF PAMEKASAN REGENCY, INDONESIA

Measuring public perception index of certain public service is considered to be important if we want to determine its quality. Mostly, people consider that mechanism and procedure of getting trading license need more concern because the service is sometimes difficult and needs longer time. This study is aimed to measure public perception index on system, mechanism and procedure of getting trading license at Investment and One Stop Integrated Service Office at Pamekasan Regency. The method used in this study was survey in reference to the Regulation of the Minister of Administrative Reform and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 about guidelines for arranging survey of public perception unit. One of the indicators of public perception is related to system, mechanism and procedure. The result of this study shows that service of getting trading license in Pamekasan is good.

Basically, people want a fast, easy and efficient public service. But in reality, they often face complicated system of public service. Their dissatisfaction on getting public service is caused by maladministration. However, system, mechanism or procedure of public service becomes a benchmark that should be noticed. In this case, Investment and One Stop Integrated Service Office at Pamekasan Regency is one of institution which provides public service. As a public institution, it surely has its own system, mechanism and procedure service.
People sometimes do not understand about the system and procedure of a public institution. While as service provider, the government official should provides a simple and good service for the people. But in reality, not all of them are able to explain and to give responsive service about the system, mechanism and procedure for public.
Based on the problem above, the researcher wanted to do a study about public perception on system, mechanism and procedure of getting trading license at Investment and One Stop Integrated Service Office at Pamekasan Regency since the result of this study can be used as a reference to give a better service.
Based on the statements of the problem mentioned above, the objective of this research is to describe public perception index on system, mechanism and procedure of getting trading license at Investment and One Stop Integrated Service Office at Pamekasan Regency.
The research is highly expected to give contribution to public as a description in getting trading license and it is also expected to be a valuable reference in improving the service's quality of getting trading license at Investment and One Stop Integrated Service Office at Pamekasan Regency.

METHODS OF RESEARCH
This research is intended to measure public perception which is focused on system, mechanism and procedure of getting trading business license at investment and one stop integrated service at Pamekasan regency. To collect data, the researcher conducted a survey to the research sample from April up to August of 2019.
The following steps had been done in conducting the research, as follows: Planning; Determining Location of Study.
Since this research wanted to measure public perception about system, mechanism and procedure of get trading business license, this research was conducted at Investment and One Stop Integrated Service Office (DPMPTSP) of Pamekasan Regency.
The Regulation of the Minister of Administrative Reform and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 become guidelines for arranging survey of public perception unit. It was carried out through the stages of preparation, implementation, data processing and data presentation as the following steps: developing instruments; determining respondents; conducting research; processing the result of research; presenting and reporting the result of research.
Data were collected by using mix method. It is a combination of Qualitative and Quantitative method in one way (Sugiyono, 2011:18). This kind of method was used to get more comprehensive, valid, realable and objective data.
Interviewing respondents was a way to get qualitative data, while to get qualitative data; the researcher gave questionnaires to respondents.
Likert Scale Measurement. Each question on the instrument in this study was scored based on Likert scale as follows:  Score 1 means the service is very poor;  Score 2 means the service is poor;  Score 3 means the service is fair;  Score 4 means the service is good.
If there are some questions that are not filled by the respondent, it will affect on the average value (NRR) of system, mechanism and service's procedure. = Firstly, the researcher determined a weighted average of sytem, mechanism and service procedure before calculating public perception index. From the calculation, known that those data had a same weighted average. It determined by using this following formula: Weighted average is used to obtain the value of public perception index, as the following formula: To make easier on interpretation the index of public perception that has a range between 25-100 point, so the total value is converted into 25 as the following formula: Considering that each service unit has different characteristics, and then it should make adjustment as follows: adding some relevant elements to service unit that wanted to be measured; giving higher point on dominant element of each service by considering that the amount point of all elements used is fixed; if there is no dominant element that would be ranked, each element is given a same point.
To analyze data, this study used two ways as follows:  Computer Processing. The data got from this research were analyzed by using computer program or database system.  Manual Processing: the researcher input the data of the questionnaire into a specific form according to the elements being assessed; the next step was calculating the average value and the obtained value of system, mechanism and procedure of public perception, and then examining their qualities.

Validity and Reliability Test. A test is valid if it measures what it claims to measure. This
research wants to measure about public perception index on system, mechanism and procedure of getting trading license at Investment and One Stop Integrated Service Office at Pamekasan Regency, so validity test was also conducted in this study.
Reliability test was also applied in this research to know how consistently the respondents' answer under the same conditions as their consistent answer affects on the result of data. If the researcher applied the same method to the same sample under the same conditions and he/she gets the same results, it means that the method of measurement is reliable.

RESULTS AND DISCUSSION
The data from questionnaire were inputted into the following table:  Based on the table above, it was known that public perception on system, mechanism and procedure of getting trading license at Investment and One Stop Integrated Service Office (DPMPTSP) of Pamekasan Regency had total score 78.8725 so if we converted it into value of service quality interval, it was categorized as good service with total average value of 3,1549. Based on those three tables, it was found that public perception on system, mechanism and procedure of getting trading license at Investment and One Stop Integrated service office (DPMPTSP) of Pamekasan Regency had total score 78.8725, it was categorized good.

CONCLUSION
Based on data analysis of public perception on system, mechanism and procedure of getting trading license at Investment and One Stop Integrated Service Office of Pamekasan Regency had total score 78.8725 so it was categorized as good service. Investment and One Stop Integrated Service Office at Pamekasan Regency delivers good service for public who want to get trading license index. The system, mechanism and procedure are understandable and it does not take a long time for getting the service, so it can prevent from maladministration. Although it delivers good service so far, Investment and One Stop Integrated Service Office at Pamekasan Regency should improve its service to reach highest quality.