Issue

Vol. 9 No. 2 (2021): March

Authors retain the copyright without restrictions for their published content in this journal. HSSR is a SHERPA ROMEO Green Journal. 

Publishing License

This is an open-access article distributed under the terms of  Creative Commons License

A SOCIOLOGICAL ANALYSIS OF PARTY LEADERSHIP INFLUENCING VOTING BEHAVIOR IN TRADITIONAL COMMUNITIES OF KHYBER PAKHTUNKHWA DISTRICT DIR UPPER

https://doi.org/10.18510/hssr.2021.9216
Najib Khan
Ph.D. Scholar, Department of Rural Sociology, University of Agriculture, Peshawar, Pakistan
Muhammad Jawad
Lecturer, Department of Rural Sociology, University of Agriculture, Peshawar, Pakistan
Mussawar Shah
Professor, Department of Rural Sociology, University of Agriculture, Peshawar, Pakistan
Saima Sarir
Lecturer, Department of Rural Sociology, University of Agriculture, Peshawar, Pakistan
Naushad Khan
Assistant Professor, Institute of Development Studies, University of Agriculture, Peshawar, Pakistan

Corresponding Author(s) : Najib Khan

najeebuom@yahoo.com

Humanities & Social Sciences Reviews, Vol. 9 No. 2 (2021): March

Abstract

Purpose of the study: Voting Behavior is the combination of social, psychological, and attitudinal factors leading to a vote in an election. Thus, the central aim of the current research study was to analyze the influence of party leadership on voting behavior.


Methodology: Due to the diverse picture of the study area, a multistage stratified sampling technique was used to get more reliable information from 317 sample respondents including (212 males and 105 females). Data was collected through a pre-tested interview schedule; to determine the association between the dependent variable (voting behavior) and independent variable (party leadership) chi-square test was applied.


Main findings: The association of voting behavior was significant between voting behavior and preference of local leaders in the election (P=0.024), leader’s inspiration in voters’ constituency is counted in the electoral process (P=0.011), those leaders who work for public welfare (P=0.000), past performance of the leaders is your major concern (P=0.001), to influence voters by all means (P=0.048), commitment and devotion of the leaders (P=0.040) and dynamic leaders are symbols of development for society (P=0.554).


Applications of this study: Results as a whole indicate a significant role of party leadership in influencing voters. People generally cast vote to candidates who are local, have influence in the constituencies and did public welfare schemes in past and shows commitment and devotion. The findings of the study will be helpful in policymaking.


Novelty/Originality of this study: This study attempts to explore new factors that contributed to individual voting behavior. Further, the present paper is unique in the sense that it is based on opinions and responses collected directly from the voters in Khyber Pakhtunkhwa, Pakistan.

Keywords

Political Party Leadership Voting Behavior Association Chi-square Constituencies Devotion
Khan, N., Jawad, M., Shah, M., Sarir, S., & Khan, N. (2021). A SOCIOLOGICAL ANALYSIS OF PARTY LEADERSHIP INFLUENCING VOTING BEHAVIOR IN TRADITIONAL COMMUNITIES OF KHYBER PAKHTUNKHWA DISTRICT DIR UPPER. Humanities & Social Sciences Reviews, 9(2), 160–166. https://doi.org/10.18510/hssr.2021.9216
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
References
  1. Adeyemi, J., & Gbadeyan, R. (2010). Nigerian Electorates’ Perception of Political Advertising and Election Campaign. Research Journal of Social Sciences, 1(5), 52-60.
  2. Anil, P. (2018). Determinants Of Voting Behavior In Indian Politics: A Special Reference To The Recent Assembly Elections In Karnataka. Editorial Board, 7(11), 28.
  3. Baines, P. R., Worcester, R. M., Jarrett, D., & Mortimore, R. (2003, 2003/02/01). Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective. Journal of Marketing Management, 19(1-2), 225-249. https://doi.org/10.1080/0267257X.2003.9728208 DOI: https://doi.org/10.1080/0267257X.2003.9728208
  4. Costa, P., & Ferreira da Silva, F. (2015, 2015/11/02). The Impact of Voter Evaluations of Leaders’ Traits on Voting Behaviour: Evidence from Seven European Countries. West European Politics, 38(6), 1226-1250. https://doi.org/10.1080/01402382.2015.1004231 DOI: https://doi.org/10.1080/01402382.2015.1004231
  5. Durotoye, A. (2014). Electoral behaviour in Ekiti 2014 governorship election in Nigeria. Research on Humanities and Social Sciences, 4(15), 1-8.
  6. Galeotti, F., & Zizzo, D. J. (2015). Competence versus Honesty: What Do Voters Care About? Available at SSRN 2654275. DOI: https://doi.org/10.2139/ssrn.2636548
  7. Gardner, W. L., & Avolio, B. J. (1998). The Charismatic Relationship: A Dramaturgical Perspective. Academy of Management Review, 23(1), 32-58. https://doi.org/10.5465/amr.1998.192958 DOI: https://doi.org/10.5465/amr.1998.192958
  8. House, R. J., & Shamir, B. (1993). Toward the integration of transformational, charismatic, and visionary theories. In Leadership theory and research: Perspectives and directions. (pp. 81-107). Academic Press.
  9. Kachii, V.-O. (2018). Politically motivated campaign songs and voting behaviour: reflections on tiv campaign songs in the 2015 elections in Benue State, Nigeria. Journal of Pan African Studies, 12(6), 205-215.
  10. Khan, Y., Shah, M., Ud-din, F., Ullah, Z., & Rehan, S. (2018). Familial Impediments to Women Political Status in Pukhtun Society. Anthropol, 6(208), 2332-0915.1000208. DOI: https://doi.org/10.4172/2332-0915.1000208
  11. Kitschelt, H. (1995). Formation of Party Cleavages in Post-Communist Democracies:Theoretical Propositions. Party Politics, 1(4), 447-472. https://doi.org/10.1177/1354068895001004002 DOI: https://doi.org/10.1177/1354068895001004002
  12. Macapagal, M. E. J. (2006). Effects of gender and social status on how Filipinos perceive political candidates. Philippine Journal of Psychology, 39(2).
  13. Markussen, T., & Tyran, J.-R. (2017, 2017/12/01/). Choosing a public-spirited leader: An experimental investigation of political selection. Journal of Economic Behavior & Organization, 144, 204-218. https://doi.org/https://doi.org/10.1016/j.jebo.2017.09.006 DOI: https://doi.org/10.1016/j.jebo.2017.09.006
  14. Miller, A. H., Wattenberg, M. P., & Malanchuk, O. (1986). Schematic assessments of presidential candidates. The American Political Science Review, 521-540. DOI: https://doi.org/10.2307/1958272
  15. Montiel, C. (2002). Philippine political culture: view from inside the halls of power.
  16. Opeibi, O. B. (2004). A Discourse Analysis of the Use of English in the 1993 Presidential Election Campaigns in Nigeria
  17. Sauter, T., & Bruns, A. (2013). Exploring emotions on# auspol: Polarity, conservativism and public performance in the Twitter debate on Australian politics. Selected Papers of Internet Research 14.0:, 1-5.
  18. [Record #16 is using a reference type undefined in this output style.]
  19. Statistics, P. (2017). Pakistan bureau of statistics. Ministry of Population. Islamabad.
  20. Ullah, A., Ashraf, H., Tariq, M., Aziz, S. Z., Sikandar, K. U. R., Ali, N., Shakoor, A., & Nisar, M. (2021). Battling the Invisible Infertility Agony: A Case Study of Infertile Women in Khyber Pakhtunkhwa-Pakistan. Journal of Ethnic and Cultural Studies, 8(2), 89-105. DOI: https://doi.org/10.29333/ejecs/679
  21. Ullah, A., Liqat Ali, H. A., Ali, H., Gul, S., & Tariq, M. (2020). The Ubiquitous Phenomena Of Dowry Practice And Its Relation With Women Prestige In District Swabi-Pakistan. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 14176-14189.
  22. Ullah, A., & Muhammad, N. (2020). Prevalence of mental health problems among youth involved in street crimes. Rawal Medical Journal, 45(4), 938-942.
  23. Ullah, A., Muhammad, N., Ullah, M. S., Ishaq, M. R., Ali, M. A., Farah, M., Jawad, M., & Aziz, S. Z. (2020). Media Role in Up surging The Youth Participation in Street Crimes. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 14157-14163.
  24. Usman, A. (2011). Social stratification in a Punjabi village of Pakistan: the dynamics between caste, gender, and violence University of Leeds].
  25. Zhou, Y., Yu, Y., Chen, X., & Zhou, X. (2020, 2020/06/01). Guanxi or Justice? An Empirical Study of WeChat Voting. Journal of Business Ethics, 164(1), 201-225. https://doi.org/10.1007/s10551-018-4053-5 DOI: https://doi.org/10.1007/s10551-018-4053-5
Read More
Author biographies is not available.
Crossref
Scopus
Google Scholar
Europe PMC
Download
PDF

Most read articles by the same author(s)